A data profile of the people who buy, follow and care about Menowin Fröhlich in Germany — modelled from more than twelve digital signal sources. Menowin Fröhlich has an estimated audience of 2,222,885 people in Germany.
The average Menowin Fröhlich fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Scooby-Doo, Roland Kaiser, Anna-Maria Zimmermann, with strongest over-indexing on Scooby-Doo (7.65× the country average).
Demographically, the Menowin Fröhlich audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Menowin Fröhlich fan in Germany is more female, around 34.9 years old, with strong Mindfulness tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Menowin Fröhlich profile in Germany.
65.9% are female, 34.1% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 34.9 |
| Estimated audience size | 2,222,885 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Menowin Fröhlich audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 87.8% |
| Austria | 6.1% |
| Switzerland | 3.9% |
Where the Menowin Fröhlich audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~70K | 1.27× | |
| 02 | Mecklenburg-Vorpommern | ~50K | 1.24× | |
| 03 | Brandenburg | ~80K | 1.17× | |
| 04 | Nordrhein-Westfalen | ~500K | 1.16× | |
| 05 | Thüringen | ~60K | 1.06× | |
| 06 | Niedersachsen | ~200K | 1.04× | |
| 07 | Sachsen | ~100K | 1.01× | |
| 08 | Schleswig-Holstein | ~80K | 1.01× | |
| 09 | Rheinland-Pfalz | ~100K | 0.97× | |
| 10 | Saarland | ~20K | 0.95× | |
| 11 | Hessen | ~100K | 0.89× | |
| 12 | Bremen | ~20K | 0.89× | |
| 13 | Bayern | ~300K | 0.87× | |
| 14 | Baden-Württemberg | ~300K | 0.86× | |
| 15 | Hamburg | ~40K | 0.85× | |
| 16 | Berlin | ~80K | 0.81× |
The strongest cross-interests of the Menowin Fröhlich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amy Adams | Movies & TV | 12.17× | ||
| 02 | Austin Powers (film series) | Movies & TV | 10.24× | ||
| 03 | Nelly | Music & Radio | 9.77× | ||
| 04 | Sam Neill | Movies & TV | 9.75× | ||
| 05 | Anna-Maria Zimmermann | Music & Radio | 8.44× | ||
| 06 | Pietro Lombardi | Movies & TV | 7.91× | ||
| 07 | Scooby-Doo | Movies & TV | 7.65× | ||
| 08 | Maite Kelly | Music & Radio | 5.16× | ||
| 09 | Dieter Bohlen | Music & Radio | 4.72× | ||
| 10 | Roland Kaiser | Music & Radio | 4.24× | ||
| 11 | Alles was zählt | Movies & TV | 3.75× | ||
| 12 | Let's Dance (German TV series) | Movies & TV | 3.20× | ||
| 13 | Florian Silbereisen | Music & Radio | 3.09× | ||
| 14 | Sarah Connor | Music & Radio | 3.06× | ||
| 15 | Gute Zeiten, schlechte Zeiten | Movies & TV | 2.94× | ||
| 16 | RTL Television | Movies & TV | 2.55× | ||
| 17 | Helene Fischer | Music & Radio | 2.31× | ||
| 18 | Deichmann | Shopping | 2.22× | ||
| 19 | Nature | Home & Garden | 1.78× | ||
| 20 | TikTok | Internet & Social Media | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.46× | |
| Price Sensitivity | PREMIUM | 1.33× | |
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Design Affinity | PREMIUM | 0.83× | |
| Sports Activity | POWER | 0.84× |
Menowin Fröhlich has an estimated audience of 2,222,885 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
65.9% of Menowin Fröhlich fans are female, 34.1% are male, with an average age of 34.9 years.
Menowin Fröhlich fans show strongest brand affinity for Scooby-Doo (7.65×), Roland Kaiser (4.24×), and Anna-Maria Zimmermann (8.44×) over the country average.
Menowin Fröhlich fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Menowin Fröhlich itself, the audience over-indexes on Roland Kaiser (4.24×), Anna-Maria Zimmermann (8.44×), Pietro Lombardi (7.91×), and Dieter Bohlen (4.72×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Menowin Fröhlich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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