Promi Big Brother Audience in Germany
Promi Big Brother has an estimated audience of 1,104,785 people in Germany. 66.4% are female, 33.6% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sam Heughan, Gute Zeiten, schlechte Zeiten, WE Fashion, Livemusic, Depeche Mode.
The average Promi Big Brother fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sam Heughan, Gute Zeiten, schlechte Zeiten, WE Fashion, with strongest over-indexing on Sam Heughan (16.15× the country average). Demographically, the Promi Big Brother audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Promi Big Brother fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 32.5 |
| Estimated audience size | 1,104,785 |
Audience persona
The typical Promi Big Brother fan in Germany is more female, around 32.5 years old, with strong Mindfulness tendencies and a notable affinity for Sam Heughan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 264,906 | 1.1× |
| Bayern | 121,277 | 0.68× |
| Baden-Württemberg | 121,210 | 0.8× |
| Niedersachsen | 98,571 | 0.92× |
| Hessen | 61,696 | 0.73× |
| Rheinland-Pfalz | 59,051 | 1.07× |
| Sachsen | 52,715 | 0.97× |
| Berlin | 45,087 | 0.91× |
| Schleswig-Holstein | 41,645 | 1.05× |
| Sachsen-Anhalt | 41,382 | 1.45× |
| Brandenburg | 38,525 | 1.12× |
| Mecklenburg-Vorpommern | 29,240 | 1.39× |
| Thüringen | 28,186 | 1× |
| Hamburg | 22,341 | 0.89× |
| Saarland | 13,229 | 0.98× |
| Bremen | 8,844 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sam Heughan | 16.15× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 4.39× | Movies & TV |
| WE Fashion | 10.81× | Fashion & Accessoires |
| Livemusic | 3.44× | Music & Radio |
| Depeche Mode | 7.15× | Music & Radio |
| Airbnb | 2.47× | Travel & Leisure |
| Rossmann | 2.53× | Shopping |
| Let's Dance (German TV series) | 3× | Movies & TV |
| Spiegel Online | 2.02× | News |
| TikTok | 1.63× | Internet & Social Media |
| Deichmann | 2.26× | Shopping |
| Primark | 2.46× | Shopping |
| H&M | 1.89× | Shopping |
| Granit Xhaka | 11.24× | Sports |
| Heidi Klum | 3.38× | Fashion & Accessoires |
| Helene Fischer | 2.3× | Music & Radio |
| The Elder Scrolls | 6.71× | Games |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Temptation Island (TV series) | 6.8× | Movies & TV |
| Florian Silbereisen | 2.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.47 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Sports Activity | POWER | 1.22 |
| Luxury Orientation | PREMIUM | 1.2 |
| Creativity | OPEN | 1.19 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.9% |
| Austria | 6.3% |
| Switzerland | 3.4% |
See Promi Big Brother audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Promi Big Brother have in Germany?
Promi Big Brother has an estimated audience of 1,104,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Promi Big Brother fans?
66.4% of Promi Big Brother fans are female, 33.6% are male, with an average age of 32.5 years.
Which brands do Promi Big Brother fans like most?
Promi Big Brother fans show strongest brand affinity for Sam Heughan (16.15×), Gute Zeiten, schlechte Zeiten (4.39×), and WE Fashion (10.81×) over the country average.
Where do Promi Big Brother fans live in Germany?
Promi Big Brother fans in Germany are most concentrated in Nordrhein-Westfalen (reach 264,906), Bayern (reach 121,277), and Baden-Württemberg (reach 121,210). These three regions account for the largest share of the active audience.
What other brands do Promi Big Brother fans also like?
Beyond Promi Big Brother itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (4.39×), WE Fashion (10.81×), Livemusic (3.44×), and Depeche Mode (7.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Promi Big Brother. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.