Rascasse Audience Intelligence

Promi Big Brother Audience in Germany

A data profile of the people who buy, follow and care about Promi Big Brother in Germany — modelled from more than twelve digital signal sources. Promi Big Brother has an estimated audience of 1,118,849 people in Germany.

#90among TV series in Germany#203among Movie / TV Show / Series in Germany#677in Movies & TV

The average Promi Big Brother fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sam Heughan, WE Fashion, The Elder Scrolls, with strongest over-indexing on Sam Heughan (16.15× the country average).

Demographically, the Promi Big Brother audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Promi Big Brother fan in Germany is more female, around 32.2 years old, with strong Mindfulness tendencies and a notable affinity for Sam Heughan.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Promi Big Brother profile in Germany.

Audience size
1.1M
in Germany
Gender
68.1%♀
31.9% male
Age
32.2
average years
Country rank
#5907
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Promi Big Brother viewers

68.1% are female, 31.9% are male, average age 32.2.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Promi Big Brother audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age32.2
Estimated audience size1,118,849
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Promi Big Brother audience in Germany
Age bracketShare%
16-1937%
20-2924%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

88.3%

of the worldwide Promi Big Brother audience comes from Germany.

Worldwide audience distribution share by country for Promi Big Brother
CountryShare
Germany88.3%
Austria6.1%
Switzerland3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Promi Big Brother audience in Germany is strongest.

Fig. 05

Top regions by affinity

Promi Big Brother fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.44×
02Sachsen-Anhalt~40K1.43×
03Brandenburg~40K1.14×
04Nordrhein-Westfalen~300K1.08×
05Sachsen~60K1.05×
06Thüringen~30K1.04×
07Rheinland-Pfalz~60K1.03×
08Schleswig-Holstein~40K1.02×
09Saarland~10K0.99×
10Niedersachsen~100K0.94×
11Bremen~9K0.93×
12Berlin~40K0.89×
13Hamburg~20K0.87×
14Baden-Württemberg~100K0.77×
15Hessen~60K0.74×
16Bayern~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Promi Big Brother, Germany
0.68×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Promi Big Brother audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Promi Big Brother audience
#·InterestCategoryAffinity×
01Sam HeughanMovies & TV16.15×
02Loose WomenMovies & TV12.65×
03WE FashionFashion & Accessoires10.58×
04The Elder ScrollsGames10.17×
05Big Brother (TV series)Movies & TV10.01×
06Depeche ModeMusic & Radio7.22×
07AC/DCMusic & Radio6.29×
08Isabel MarantFashion & Accessoires5.19×
09ReggaetonMusic & Radio4.48×
103. LigaSports3.51×
11Gute Zeiten, schlechte ZeitenMovies & TV3.25×
12Sarah ConnorMusic & Radio3.21×
13Heidi KlumFashion & Accessoires3.02×
14Let's Dance (German TV series)Movies & TV2.75×
15LivemusicMusic & Radio2.26×
16DeichmannShopping2.19×
17Helene FischerMusic & Radio2.10×
18AirbnbTravel & Leisure1.97×
19RossmannShopping1.97×
20TikTokInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Promi Big Brother audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Promi Big Brother audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.60×
TraditionCONSERVATISM1.29×
IndividualismJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Promi Big Brother audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
Early Adopter MentalityPOWER0.80×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Promi Big Brother have in Germany?

Promi Big Brother has an estimated audience of 1,118,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Promi Big Brother viewers?

68.1% of Promi Big Brother fans are female, 31.9% are male, with an average age of 32.2 years.

03

Which brands do Promi Big Brother fans like most?

Promi Big Brother fans show strongest brand affinity for Sam Heughan (16.15×), WE Fashion (10.58×), and The Elder Scrolls (10.17×) over the country average.

04

Where do Promi Big Brother fans live in Germany?

Promi Big Brother fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Promi Big Brother fans also like?

Beyond Promi Big Brother itself, the audience over-indexes on WE Fashion (10.58×), The Elder Scrolls (10.17×), Gute Zeiten, schlechte Zeiten (3.25×), and Depeche Mode (7.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Promi Big Brother audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Promi Big Brother. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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