Sam Heughan Audience in Germany
Sam Heughan has an estimated audience of 1,054,630 people in Germany. 84.2% are female, 15.8% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: WE Fashion, Caitriona Balfe, Lala Berlin, Monogatari (series), Crock-Pot Slow Cooker.
The average Sam Heughan fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include WE Fashion, Caitriona Balfe, Lala Berlin, with strongest over-indexing on WE Fashion (310.47× the country average). Demographically, the Sam Heughan audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Creativity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Sam Heughan fans
| Metric | Value |
|---|---|
| Female | 84.2% |
| Male | 15.8% |
| Average age | 42.1 |
| Estimated audience size | 1,054,630 |
Audience persona
The typical Sam Heughan fan in Germany is more female, around 42.1 years old, with strong Creativity tendencies and a notable affinity for WE Fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 273,861 | 1.19× |
| Bayern | 184,659 | 1.09× |
| Baden-Württemberg | 139,373 | 0.97× |
| Niedersachsen | 102,055 | 1× |
| Hessen | 77,420 | 0.96× |
| Rheinland-Pfalz | 59,355 | 1.12× |
| Sachsen | 52,688 | 1.02× |
| Berlin | 42,437 | 0.9× |
| Schleswig-Holstein | 39,311 | 1.04× |
| Sachsen-Anhalt | 33,067 | 1.21× |
| Brandenburg | 32,850 | 1× |
| Thüringen | 27,966 | 1.04× |
| Mecklenburg-Vorpommern | 20,479 | 1.02× |
| Hamburg | 20,020 | 0.84× |
| Saarland | 11,778 | 0.91× |
| Bremen | 6,262 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WE Fashion | 310.47× | Fashion & Accessoires |
| Caitriona Balfe | 364.26× | Fashion & Accessoires |
| Lala Berlin | 184.95× | Fashion & Accessoires |
| Monogatari (series) | 307.01× | Literature |
| Crock-Pot Slow Cooker | 235.64× | Food & Beverages |
| 43einhalb | 105.65× | Shopping |
| Gil Ofarim | 20× | Music & Radio |
| Cold cut | 122.78× | Food & Beverages |
| VisitScotland | 53.48× | Travel & Leisure |
| David Foster | 87.16× | Music & Radio |
| Jeanette Biedermann | 20× | Music & Radio |
| Atlanta hip hop | 20× | Music & Radio |
| British hip hop | 18.78× | Music & Radio |
| Scotland | 21.06× | Travel & Leisure |
| Scottish Highlands | 32.88× | Travel & Leisure |
| Morena Baccarin | 25.49× | Movies & TV |
| Carmen Geiss | 20× | Movies & TV |
| Asia Commercial Bank | 181.61× | Business & Career |
| Michael Michalsky | 106.3× | Fashion & Accessoires |
| Asado | 64.11× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.39 |
| Pet Ownership | JOY | 1.37 |
| Sustainability | BALANCE | 1.23 |
| Travelling | THRILL | 1.16 |
| Community Orientation | OPEN | 1.14 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Germany | 12.5% |
| United Kingdom | 7.2% |
See Sam Heughan audiences in other countries
More Actor Actress or TV Star audiences in Germany
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- Christian Ulmen (5,607,065)
- Jenna Ortega (5,358,598)
Frequently asked questions
How many fans does Sam Heughan have in Germany?
Sam Heughan has an estimated audience of 1,054,630 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sam Heughan fans?
84.2% of Sam Heughan fans are female, 15.8% are male, with an average age of 42.1 years.
Which brands do Sam Heughan fans like most?
Sam Heughan fans show strongest brand affinity for WE Fashion (310.47×), Caitriona Balfe (364.26×), and Lala Berlin (184.95×) over the country average.
Where do Sam Heughan fans live in Germany?
Sam Heughan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 273,861), Bayern (reach 184,659), and Baden-Württemberg (reach 139,373). These three regions account for the largest share of the active audience.
What other brands do Sam Heughan fans also like?
Beyond Sam Heughan itself, the audience over-indexes on Caitriona Balfe (364.26×), Lala Berlin (184.95×), Monogatari (series) (307.01×), and Crock-Pot Slow Cooker (235.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sam Heughan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.