Atlanta hip hop Audience in Germany
A data profile of the people who buy, follow and care about Atlanta hip hop in Germany — modelled from more than twelve digital signal sources. Atlanta hip hop has an estimated audience of 2,396,229 people in Germany.
The average Atlanta hip hop fan in Germany is 32.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include WE Fashion, Sam Heughan, Baseball cap, with strongest over-indexing on WE Fashion (20× the country average).
Demographically, the Atlanta hip hop audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Atlanta hip hop fan in Germany is balanced, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for WE Fashion.
At a glance
The key figures that characterise the Atlanta hip hop profile in Germany.
Search interest · 12-month trend
Demographics of Atlanta hip hop fans
49.4% are female, 50.6% are male, average age 32.1.
Gender split
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 32.1 |
| Estimated audience size | 2,396,229 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Atlanta hip hop audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.0% |
| Japan | 7.9% |
| Brazil | 5.8% |
Geography
Where the Atlanta hip hop audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~40K | 1.47× | |
| 02 | Sachsen-Anhalt | ~70K | 1.16× | |
| 03 | Brandenburg | ~80K | 1.06× | |
| 04 | Hamburg | ~60K | 1.03× | |
| 05 | Bremen | ~20K | 1.02× | |
| 06 | Schleswig-Holstein | ~90K | 1.01× | |
| 07 | Thüringen | ~60K | 1.01× | |
| 08 | Sachsen | ~100K | 1.00× | |
| 09 | Mecklenburg-Vorpommern | ~50K | 1.00× | |
| 10 | Rheinland-Pfalz | ~100K | 0.97× | |
| 11 | Berlin | ~100K | 0.95× | |
| 12 | Hessen | ~200K | 0.89× | |
| 13 | Niedersachsen | ~200K | 0.88× | |
| 14 | Bayern | ~300K | 0.86× | |
| 15 | Baden-Württemberg | ~300K | 0.86× | |
| 16 | Nordrhein-Westfalen | ~400K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Atlanta hip hop audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WE Fashion | Fashion & Accessoires | 20.00× | ||
| 02 | Sam Heughan | Movies & TV | 20.00× | ||
| 03 | Daytona International Speedway | Sports | 13.01× | ||
| 04 | James Franco | Movies & TV | 12.24× | ||
| 05 | Baseball cap | Fashion & Accessoires | 11.82× | ||
| 06 | Korean hip hop | Music & Radio | 8.18× | ||
| 07 | Italo disco | Music & Radio | 7.87× | ||
| 08 | Playlist | Music & Radio | 6.82× | ||
| 09 | Minimal music | Music & Radio | 5.40× | ||
| 10 | Catherine O'Hara | Movies & TV | 5.13× | ||
| 11 | French hip hop | Music & Radio | 4.93× | ||
| 12 | Instant Gaming | Games | 4.12× | ||
| 13 | Underground hip hop | Music & Radio | 3.92× | ||
| 14 | Transfermarkt | Sports | 3.12× | ||
| 15 | RTL Television | Movies & TV | 2.48× | ||
| 16 | Tattoos | Fashion & Accessoires | 2.04× | ||
| 17 | Tagesschau | Movies & TV | 1.91× | ||
| 18 | Nature | Home & Garden | 1.70× | ||
| 19 | FIFA World Cup | Sports | 1.69× | ||
| 20 | Family | Kids & Family | 1.52× |
Personality of the Atlanta hip hop audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.69× | |
| Sustainability | BALANCE | 1.62× | |
| Risk Appetite | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Convenience Orientation | PREMIUM | 0.87× |
Frequently asked questions
How many fans does Atlanta hip hop have in Germany?
Atlanta hip hop has an estimated audience of 2,396,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Atlanta hip hop fans?
49.4% of Atlanta hip hop fans are female, 50.6% are male, with an average age of 32.1 years.
Which brands do Atlanta hip hop fans like most?
Atlanta hip hop fans show strongest brand affinity for WE Fashion (20×), Sam Heughan (20×), and Baseball cap (11.82×) over the country average.
Where do Atlanta hip hop fans live in Germany?
Atlanta hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Atlanta hip hop fans also like?
Beyond Atlanta hip hop itself, the audience over-indexes on Sam Heughan (20×), Baseball cap (11.82×), Korean hip hop (8.18×), and Transfermarkt (3.12×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Atlanta hip hop audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Atlanta hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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