Atlanta hip hop Audience in Germany
Atlanta hip hop has an estimated audience of 2,396,229 people in Germany. 49.4% are female, 50.6% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Sachsen. Top brand affinities: WE Fashion, Sam Heughan, RTL Television, Transfermarkt, James Franco.
The average Atlanta hip hop fan in Germany is 32.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Sachsen. Top brand affinities include WE Fashion, Sam Heughan, RTL Television, with strongest over-indexing on WE Fashion (20× the country average). Demographically, the Atlanta hip hop audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Atlanta hip hop fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 32.1 |
| Estimated audience size | 2,396,229 |
Audience persona
The typical Atlanta hip hop fan in Germany is balanced, around 32.1 years old, with strong Sports Activity tendencies and a notable affinity for WE Fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,761 | 0.3× |
| Baden-Württemberg | 136,960 | 0.42× |
| Sachsen | 116,994 | 1× |
| Sachsen-Anhalt | 112,821 | 1.82× |
| Bayern | 108,807 | 0.28× |
| Rheinland-Pfalz | 106,337 | 0.89× |
| Niedersachsen | 103,629 | 0.45× |
| Brandenburg | 99,158 | 1.33× |
| Saarland | 97,364 | 3.31× |
| Hessen | 95,226 | 0.52× |
| Schleswig-Holstein | 91,248 | 1.06× |
| Berlin | 91,150 | 0.85× |
| Thüringen | 76,379 | 1.25× |
| Hamburg | 63,242 | 1.17× |
| Mecklenburg-Vorpommern | 43,494 | 0.95× |
| Bremen | 42,430 | 2.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WE Fashion | 20× | Fashion & Accessoires |
| Sam Heughan | 15.15× | Movies & TV |
| RTL Television | 4.31× | Movies & TV |
| Transfermarkt | 3.65× | Sports |
| James Franco | 15.62× | Movies & TV |
| Baseball cap | 8.41× | Fashion & Accessoires |
| Satire | 4.99× | Literature |
| Korean hip hop | 6.04× | Music & Radio |
| Daytona International Speedway | 18.9× | Sports |
| Country rap | 6.08× | Music & Radio |
| Tagesschau | 1.97× | Movies & TV |
| TikTok | 1.82× | Internet & Social Media |
| Jennifer Love Hewitt | 9.33× | Movies & TV |
| Lieferando.de | 2.33× | Food & Beverages |
| Hygiene | 3.12× | Beauty & Wellness |
| Casino | 5.38× | Games |
| Dailymotion | 6.45× | Movies & TV |
| Fachhochschule | 6.71× | Business & Career |
| Pets | 1.65× | Pets & Animals |
| French hip hop | 4.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.41 |
| Early Adopter Mentality | POWER | 1.3 |
| Sustainability | BALANCE | 1.12 |
| Extroversion | THRILL | 1.06 |
| Mindfulness | BALANCE | 1.02 |
| Spirituality | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.0% |
| Japan | 7.9% |
| Brazil | 5.8% |
See Atlanta hip hop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Atlanta hip hop have in Germany?
Atlanta hip hop has an estimated audience of 2,396,229 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Atlanta hip hop fans?
49.4% of Atlanta hip hop fans are female, 50.6% are male, with an average age of 32.1 years.
Which brands do Atlanta hip hop fans like most?
Atlanta hip hop fans show strongest brand affinity for WE Fashion (20×), Sam Heughan (15.15×), and RTL Television (4.31×) over the country average.
Where do Atlanta hip hop fans live in Germany?
Atlanta hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,761), Baden-Württemberg (reach 136,960), and Sachsen (reach 116,994). These three regions account for the largest share of the active audience.
What other brands do Atlanta hip hop fans also like?
Beyond Atlanta hip hop itself, the audience over-indexes on Sam Heughan (15.15×), RTL Television (4.31×), Transfermarkt (3.65×), and James Franco (15.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Atlanta hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.