Mae Audience in Germany
Mae has an estimated audience of 384,086 people in Germany. 62.2% are female, 37.8% are male, average age 38.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Curcuma, Gil Ofarim, Humulus lupulus, Nationality, Motion Picture Association of America.
The average Mae fan in Germany is 38.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Curcuma, Gil Ofarim, Humulus lupulus, with strongest over-indexing on Curcuma (13.42× the country average). Demographically, the Mae audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Mae fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 38.5 |
| Estimated audience size | 384,086 |
Audience persona
The typical Mae fan in Germany is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Curcuma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 138,394 | 1.63× |
| Nordrhein-Westfalen | 116,817 | 1.01× |
| Baden-Württemberg | 73,597 | 1.02× |
| Niedersachsen | 51,839 | 1.01× |
| Hessen | 49,292 | 1.23× |
| Sachsen | 25,696 | 0.99× |
| Berlin | 25,574 | 1.09× |
| Rheinland-Pfalz | 24,992 | 0.95× |
| Schleswig-Holstein | 18,171 | 0.96× |
| Brandenburg | 13,888 | 0.85× |
| Hamburg | 11,500 | 0.97× |
| Thüringen | 11,417 | 0.85× |
| Sachsen-Anhalt | 10,439 | 0.76× |
| Mecklenburg-Vorpommern | 8,302 | 0.83× |
| Saarland | 6,245 | 0.97× |
| Bremen | 3,943 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Curcuma | 13.42× | Food & Beverages |
| Gil Ofarim | 3.22× | Music & Radio |
| Humulus lupulus | 36.43× | Food & Beverages |
| Nationality | 5.79× | Politics & Society |
| Motion Picture Association of America | 15.18× | Movies & TV |
| Loincloth | 4.68× | Fashion & Accessoires |
| CAC 40 | 1.69× | Business & Career |
| Solo climbing | 4.29× | Sports |
| Product design | 1.69× | Business & Career |
| Handmade Gifts | 2.07× | Kids & Family |
| Icon (magazine) | 2.45× | Arts & Culture |
| HODINKEE | 9.16× | Fashion & Accessoires |
| Mechanic | 1.58× | Cars & Mobility |
| Information sensitivity | 3.83× | Technology & Electronics |
| Alaska | 2.49× | Travel & Leisure |
| Cachorro | 2.45× | Pets & Animals |
| Nurse education | 1.7× | Kids & Family |
| Guzheng | 11.47× | Music & Radio |
| Figure painting (hobby) | 2.55× | Arts & Culture |
| Ipekyol | 2.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.86 |
| Urban Lifestyle | OPEN | 1.6 |
| Price Sensitivity | PREMIUM | 1.55 |
| Convenience Orientation | PREMIUM | 1.5 |
| Luxury Orientation | PREMIUM | 1.49 |
| Individualism | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 19.9% |
| France | 18.9% |
| United States | 7.2% |
See Mae audiences in other countries
More Music & Radio audiences in Germany
- Helene Fischer (10,794,585)
- Sydney Sweeney (8,044,933)
- Roland Kaiser (7,492,433)
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
Frequently asked questions
How many fans does Mae have in Germany?
Mae has an estimated audience of 384,086 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mae fans?
62.2% of Mae fans are female, 37.8% are male, with an average age of 38.5 years.
Which brands do Mae fans like most?
Mae fans show strongest brand affinity for Curcuma (13.42×), Gil Ofarim (3.22×), and Humulus lupulus (36.43×) over the country average.
Where do Mae fans live in Germany?
Mae fans in Germany are most concentrated in Bayern (reach 138,394), Nordrhein-Westfalen (reach 116,817), and Baden-Württemberg (reach 73,597). These three regions account for the largest share of the active audience.
What other brands do Mae fans also like?
Beyond Mae itself, the audience over-indexes on Gil Ofarim (3.22×), Humulus lupulus (36.43×), Nationality (5.79×), and Motion Picture Association of America (15.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.