Rascasse Audience Intelligence

Mae Audience in Germany

A data profile of the people who buy, follow and care about Mae in Germany — modelled from more than twelve digital signal sources. Mae has an estimated audience of 528,869 people in Germany.

#2092among Person in Germany#1257in Music & Radio

The average Mae fan in Germany is 38.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Gated community, Child development, Parental leave, with strongest over-indexing on Gated community (43.15× the country average).

Demographically, the Mae audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mae fan in Germany is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Gated community.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mae profile in Germany.

Audience size
529K
in Germany
Gender
62.2%♀
37.8% male
Age
38.5
average years
Country rank
#11217
Person in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mae fans

62.2% are female, 37.8% are male, average age 38.5.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Mae audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age38.5
Estimated audience size528,869
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Mae audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Mae audience comes from Germany.

Worldwide audience distribution share by country for Mae
CountryShare
Brazil18.8%
France18.6%
United States7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mae audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mae fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K2.86×
02Hessen~50K1.24×
03Baden-Württemberg~80K1.08×
04Berlin~30K1.08×
05Saarland~7K1.06×
06Nordrhein-Westfalen~100K1.03×
07Hamburg~10K1.01×
08Rheinland-Pfalz~30K0.95×
09Bremen~4K0.95×
10Niedersachsen~50K0.93×
11Sachsen~20K0.88×
12Schleswig-Holstein~20K0.87×
13Thüringen~10K0.84×
14Brandenburg~10K0.82×
15Mecklenburg-Vorpommern~8K0.80×
16Sachsen-Anhalt~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Mae, Germany
0.76×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mae audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mae audience
#·InterestCategoryAffinity×
01Gated communityHome & Garden43.15×
02Mount EtnaTravel & Leisure33.34×
03Keith UrbanMusic & Radio20.00×
04Air ChinaTravel & Leisure20.00×
05Toni BraxtonMusic & Radio20.00×
06OrangeTechnology & Electronics15.57×
07Big Brother (TV series)Movies & TV14.33×
08Austrian AirlinesTravel & Leisure12.60×
09Carolina Herrera (fashion designer)Fashion & Accessoires12.59×
10Child developmentBusiness & Career10.63×
11Parental leaveKids & Family10.06×
12Isabel MarantFashion & Accessoires7.92×
13Maite KellyMusic & Radio7.25×
14HomeschoolingPolitics & Society5.42×
15Baby foodKids & Family5.16×
16Picture bookLiterature4.23×
17VolunteeringPolitics & Society3.79×
18KitchenHome & Garden3.09×
19BeachesTravel & Leisure2.85×
20Women's clothingFashion & Accessoires2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mae audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mae audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.07×
Convenience OrientationPREMIUM1.53×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mae audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
Early Adopter MentalityPOWER0.74×
PatriotismCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mae have in Germany?

Mae has an estimated audience of 528,869 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Mae fans?

62.2% of Mae fans are female, 37.8% are male, with an average age of 38.5 years.

03

Which brands do Mae fans like most?

Mae fans show strongest brand affinity for Gated community (43.15×), Child development (10.63×), and Parental leave (10.06×) over the country average.

04

Where do Mae fans live in Germany?

Mae fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mae fans also like?

Beyond Mae itself, the audience over-indexes on Child development (10.63×), Parental leave (10.06×), Baby food (5.16×), and Keith Urban (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Mae audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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