Freshwater fish Audience in United States

Freshwater fish logo

Freshwater fish has an estimated audience of 2,061,766 people in United States. 32.7% are female, 67.3% are male, average age 37.0. Top regions: Florida, California, Texas. Top brand affinities: Freshwater aquarium, stevie nicks, Filter (aquarium), Betta, Goldfish.

The average Freshwater fish fan in United States is 37.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Freshwater aquarium, stevie nicks, Filter (aquarium), with strongest over-indexing on Freshwater aquarium (65.55× the country average). Demographically, the Freshwater fish audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Freshwater fish fans

Demographic split for Freshwater fish audience in United States
MetricValue
Female32.7%
Male67.3%
Average age37.0
Estimated audience size2,061,766

Audience persona

The typical Freshwater fish fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Freshwater aquarium.

Top regions in United States

Top regions ranked by reach for Freshwater fish in United States
RegionReachAffinity
Florida218,1961.56×
California210,4470.93×
Texas204,7791.16×
New York105,7010.92×
Pennsylvania65,2030.94×
Georgia64,8761.02×
North Carolina63,1381.02×
Ohio62,1940.98×
Illinois58,5320.85×
Michigan52,4260.97×
New Jersey49,4330.94×
Virginia47,8320.95×
Tennessee45,6801.1×
Indiana41,6961.11×
Massachusetts40,5641×
South Carolina40,4531.3×
Washington37,8340.91×
Arizona35,1810.84×
Missouri34,1131.03×
Louisiana33,8871.27×
Wisconsin30,9861×
Colorado30,9030.95×
Maryland30,8360.87×
Alabama30,3931.06×
Minnesota27,6850.94×
Kentucky26,9981.04×
Oklahoma25,1371.1×
Mississippi23,0211.36×
Connecticut21,5091.04×
Oregon20,1800.85×
Arkansas19,4011.14×
Nevada17,7770.89×
Iowa17,5211.03×
Utah17,1750.93×
Kansas16,7061.03×
West Virginia12,1151.26×
Nebraska11,0721.07×
Idaho10,0740.97×
New Mexico9,8160.95×
Maine7,9441.08×
New Hampshire7,8060.96×
Hawaii7,8000.88×
Rhode Island7,4921.14×
Delaware5,5640.98×
Montana5,0950.89×
North Dakota4,1280.97×
South Dakota3,8450.81×
Alaska3,3810.77×
Washington, District of Columbia3,1610.51×
Wyoming2,8800.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freshwater fish audience
BrandAffinityCategory
Freshwater aquarium65.55×Pets & Animals
stevie nicks35.07×Music & Radio
Filter (aquarium)57.55×Pets & Animals
Betta81.14×Pets & Animals
Goldfish36.18×Pets & Animals
Tropical fish52.03×Pets & Animals
Fishkeeping30.22×Pets & Animals
Panda Express8.46×Food & Beverages
Aquatic plant28.41×Pets & Animals
Marine aquarium28.48×Pets & Animals
Koi35.51×Pets & Animals
Trail Jeeps633.97×Shopping
Aquarium fish feed41.73×Pets & Animals
Fyodor Dostoyevsky50.97×Literature
Aquaculture25.14×Food & Beverages
Bonsai12.75×Home & Garden
Fish farming19.69×Food & Beverages
Tattoos and Tattoo Art12.5×Fashion & Accessoires
Tour of Flanders78.69×Sports
Aquarium11.94×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freshwater fish audience
TraitClusterScore
PatriotismCONSERVATISM2.22
Sports ActivityPOWER1.93
SustainabilityBALANCE1.87
Risk AppetiteTHRILL1.87
DIY MentalityTHRILL1.7
Luxury OrientationPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Freshwater fish
CountryShare
United States31.2%
Japan11.7%
United Kingdom5.6%

See Freshwater fish audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Freshwater fish have in United States?

Freshwater fish has an estimated audience of 2,061,766 people in United States, concentrated in Florida and California.

What is the gender split and age of Freshwater fish fans?

32.7% of Freshwater fish fans are female, 67.3% are male, with an average age of 37.0 years.

Which brands do Freshwater fish fans like most?

Freshwater fish fans show strongest brand affinity for Freshwater aquarium (65.55×), stevie nicks (35.07×), and Filter (aquarium) (57.55×) over the country average.

Where do Freshwater fish fans live in United States?

Freshwater fish fans in United States are most concentrated in Florida (reach 218,196), California (reach 210,447), and Texas (reach 204,779). These three regions account for the largest share of the active audience.

What other brands do Freshwater fish fans also like?

Beyond Freshwater fish itself, the audience over-indexes on stevie nicks (35.07×), Filter (aquarium) (57.55×), Betta (81.14×), and Goldfish (36.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freshwater fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.