Rascasse Audience Intelligence

Freshwater fish Audience in United States

A data profile of the people who buy, follow and care about Freshwater fish in United States — modelled from more than twelve digital signal sources. Freshwater fish has an estimated audience of 2,061,766 people in United States.

#6229among Topic in United States#255in Pets & Animals

The average Freshwater fish fan in United States is 37.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Freshwater aquarium, stevie nicks, Filter (aquarium), with strongest over-indexing on Freshwater aquarium (65.55× the country average).

Demographically, the Freshwater fish audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freshwater fish fan in United States is more male, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Freshwater aquarium.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freshwater fish profile in United States.

Audience size
2.1M
in United States
Gender
32.7%♀
67.3% male
Age
37.0
average years
Country rank
#13904
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freshwater fish fans

32.7% are female, 67.3% are male, average age 37.0.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Freshwater fish audience in United States
MetricValue
Female32.7%
Male67.3%
Average age37.0
Estimated audience size2,061,766
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Freshwater fish audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Freshwater fish audience comes from United States.

Worldwide audience distribution share by country for Freshwater fish
CountryShare
United States31.2%
Japan11.7%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freshwater fish audience in United States is strongest.

Fig. 05

Top regions by affinity

Freshwater fish fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.38×
02Mississippi~20K1.33×
03Louisiana~30K1.27×
04South Carolina~40K1.23×
05West Virginia~10K1.23×
06Texas~200K1.15×
07Alabama~30K1.12×
08Arkansas~20K1.12×
09Nebraska~10K1.12×
10Oklahoma~20K1.08×
11Rhode Island~7K1.08×
12Kentucky~30K1.07×
13Indiana~40K1.06×
14Wisconsin~30K1.06×
15Kansas~20K1.06×
16North Dakota~5K1.06×
17Tennessee~40K1.04×
18Iowa~20K1.04×
19South Dakota~5K1.04×
20Missouri~30K1.03×
21Idaho~10K1.03×
22Maine~8K1.02×
23North Carolina~60K1.01×
24New Hampshire~8K1.01×
25Connecticut~20K1.00×
26Minnesota~30K0.99×
27Montana~6K0.99×
28Georgia~60K0.98×
29Ohio~60K0.97×
30Alaska~4K0.96×
31Michigan~50K0.95×
32Colorado~30K0.95×
33Utah~20K0.95×
34Delaware~5K0.95×
35Vermont~3K0.95×
36New Mexico~10K0.94×
37Pennsylvania~60K0.93×
38Massachusetts~40K0.93×
39Virginia~50K0.92×
40Hawaii~8K0.91×
41Oregon~20K0.87×
42Illinois~60K0.86×
43New Jersey~50K0.86×
44Nevada~20K0.86×
45California~200K0.85×
46Washington~40K0.85×
47New York~100K0.84×
48Arizona~40K0.84×
49Maryland~30K0.82×
50Washington, District of Columbia~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Freshwater fish, United States
0.65×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freshwater fish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freshwater fish audience
#·InterestCategoryAffinity×
01Trail JeepsShopping633.97×
02BettaPets & Animals81.14×
03Tour of FlandersSports78.69×
04Freshwater aquariumPets & Animals65.55×
05Filter (aquarium)Pets & Animals57.55×
06Tropical fishPets & Animals52.03×
07Fyodor DostoyevskyLiterature50.97×
08Aquarium fish feedPets & Animals41.73×
09GoldfishPets & Animals36.18×
10KoiPets & Animals35.51×
11stevie nicksMusic & Radio35.07×
12FishkeepingPets & Animals30.22×
13Marine aquariumPets & Animals28.48×
14Aquatic plantPets & Animals28.41×
15Edison (company)Business & Career26.01×
16AquacultureFood & Beverages25.14×
17Fish farmingFood & Beverages19.69×
18BonsaiHome & Garden12.75×
19Tattoos and Tattoo ArtFashion & Accessoires12.50×
20Panda ExpressFood & Beverages8.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freshwater fish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freshwater fish audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.91×
Healthy LifestyleBALANCE1.83×
Design AffinityPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freshwater fish audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.95×
CreativityOPEN1.02×
Community OrientationOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freshwater fish have in United States?

Freshwater fish has an estimated audience of 2,061,766 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Freshwater fish fans?

32.7% of Freshwater fish fans are female, 67.3% are male, with an average age of 37.0 years.

03

Which brands do Freshwater fish fans like most?

Freshwater fish fans show strongest brand affinity for Freshwater aquarium (65.55×), stevie nicks (35.07×), and Filter (aquarium) (57.55×) over the country average.

04

Where do Freshwater fish fans live in United States?

Freshwater fish fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Freshwater fish fans also like?

Beyond Freshwater fish itself, the audience over-indexes on stevie nicks (35.07×), Filter (aquarium) (57.55×), Betta (81.14×), and Goldfish (36.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Freshwater fish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Freshwater fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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