Filter (aquarium) Audience in United States
Filter (aquarium) has an estimated audience of 1,712,729 people in United States. 40.9% are female, 59.1% are male, average age 36.4. Top brand affinities: D&R, Capital One, Google Maps, CarGurus, Beetlejuice.
Top brand affinities include D&R, Capital One, Google Maps, with strongest over-indexing on D&R (99.19× the country average). Demographically, the Filter (aquarium) audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Pet Ownership.
Category: Pets & Animals · Type: Topic
Demographics of Filter (aquarium) fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 36.4 |
| Estimated audience size | 1,712,729 |
Audience persona
The typical Filter (aquarium) fan in United States is more male, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for D&R.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| D&R | 99.19× | Technology & Electronics |
| Capital One | 9.72× | Business & Career |
| Google Maps | 8.19× | Internet & Social Media |
| CarGurus | 11.54× | Cars & Mobility |
| Beetlejuice | 9× | Movies & TV |
| DeviantArt | 12.77× | Internet & Social Media |
| Indeed.com | 7.37× | Business & Career |
| Bruce Willis | 12.71× | Movies & TV |
| Blake Lively | 16.87× | Movies & TV |
| Freshwater fish | 36.64× | Pets & Animals |
| Bryce Dallas Howard | 18.21× | Movies & TV |
| AccuWeather | 9.94× | Home & Garden |
| Nicolas Cage | 18.35× | Movies & TV |
| Circle K | 10.45× | Shopping |
| Billy Bob Thornton | 12.08× | Movies & TV |
| Khan Academy | 11.56× | Business & Career |
| Google Earth | 13.52× | Internet & Social Media |
| Sean Penn | 16.71× | Movies & TV |
| Koi | 27.17× | Pets & Animals |
| Aaron Rodgers | 7.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.66 |
| Pet Ownership | JOY | 1.64 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Travelling | THRILL | 1.23 |
| DIY Mentality | THRILL | 1.22 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 14.5% |
| Italy | 5.4% |
See Filter (aquarium) audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Filter (aquarium). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.