Edison (company) Audience in United States

Edison (company) logo

Edison (company) has an estimated audience of 2,012,907 people in United States. 46.1% are female, 53.9% are male, average age 30.2. Top regions: California, New Jersey, Tennessee. Top brand affinities: Goop, Hipster, Malcolm Turnbull, Mathcore, Kikar HaShabbat.

The average Edison (company) fan in United States is 30.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New Jersey, Tennessee. Top brand affinities include Goop, Hipster, Malcolm Turnbull, with strongest over-indexing on Goop (9.88× the country average). Demographically, the Edison (company) audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Edison (company) fans

Demographic split for Edison (company) audience in United States
MetricValue
Female46.1%
Male53.9%
Average age30.2
Estimated audience size2,012,907

Audience persona

The typical Edison (company) fan in United States is balanced, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Edison (company) in United States
RegionReachAffinity
California1,509,68120.95×
New Jersey334,1306.53×
Tennessee127,6693.16×
New York126,7611.13×
Florida85,8550.63×
Texas80,5980.47×
Illinois64,2220.96×
Ohio58,6590.95×
Pennsylvania40,2060.59×
Washington29,6470.73×
Georgia21,5480.35×
Virginia20,5850.42×
Michigan19,4260.37×
Arizona19,4140.47×
North Carolina18,1330.3×
Nevada17,5300.9×
Missouri17,4680.54×
Massachusetts16,0540.4×
Wisconsin14,8470.49×
Iowa14,8230.89×
South Carolina13,2310.44×
Oregon12,2810.53×
Maryland12,0860.35×
Indiana10,7270.29×
Connecticut10,5470.52×
Colorado10,2850.32×
Minnesota10,0230.35×
Oklahoma9,9340.44×
Alabama7,5290.27×
Utah6,1940.34×
Louisiana5,6650.22×
Kentucky5,4470.22×
Arkansas4,2390.26×
Mississippi4,0760.25×
Kansas3,9780.25×
Idaho3,9240.39×
Washington, District of Columbia3,4090.56×
Hawaii3,3940.39×
Nebraska3,0670.3×
New Mexico2,5440.25×
Delaware2,4710.44×
West Virginia2,4230.26×
New Hampshire2,0720.26×
Rhode Island1,7730.28×
South Dakota1,6960.36×
Maine1,5070.21×
Montana1,1090.2×
Alaska8710.2×
Vermont8360.24×
North Dakota7870.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edison (company) audience
BrandAffinityCategory
Goop9.88×Internet & Social Media
Hipster16.03×Politics & Society
Malcolm Turnbull85.55×Politics & Society
Mathcore11.42×Music & Radio
Kikar HaShabbat23.27×News
Governor of Michigan10.23×Politics & Society
Fairy godmother9.4×Literature
Urban Outfitters2.08×Shopping
Edelbrock15.09×Cars & Mobility
Harlow12.27×Travel & Leisure
TV Fanatic10.15×Movies & TV
Minnesota1.59×Travel & Leisure
Cherish (group)9.68×Music & Radio
Wok5.68×Food & Beverages
JDSU2.55×Business & Career
No Escape (1994 film)8.78×Movies & TV
Gift registry9.68×Kids & Family
Hamden, Connecticut13.63×Travel & Leisure
3D printing1.83×Technology & Electronics
Grace Slick6.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edison (company) audience
TraitClusterScore
PatriotismCONSERVATISM1.78
DIY MentalityTHRILL1.24
SustainabilityBALANCE1.19
SpiritualityBALANCE1.16
IndividualismJOY1.13
TravellingTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Edison (company)
CountryShare
United States34.6%
Italy18.5%
China3.3%

See Edison (company) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Edison (company) have in United States?

Edison (company) has an estimated audience of 2,012,907 people in United States, concentrated in California and New Jersey.

What is the gender split and age of Edison (company) fans?

46.1% of Edison (company) fans are female, 53.9% are male, with an average age of 30.2 years.

Which brands do Edison (company) fans like most?

Edison (company) fans show strongest brand affinity for Goop (9.88×), Hipster (16.03×), and Malcolm Turnbull (85.55×) over the country average.

Where do Edison (company) fans live in United States?

Edison (company) fans in United States are most concentrated in California (reach 1,509,681), New Jersey (reach 334,130), and Tennessee (reach 127,669). These three regions account for the largest share of the active audience.

What other brands do Edison (company) fans also like?

Beyond Edison (company) itself, the audience over-indexes on Hipster (16.03×), Malcolm Turnbull (85.55×), Mathcore (11.42×), and Kikar HaShabbat (23.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edison (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.