Rascasse Audience Intelligence

Edison (company) Target Market in United States

A data profile of the people who buy, follow and care about Edison (company) in United States — modelled from more than twelve digital signal sources. Edison (company) has an estimated audience of 2,131,713 people in United States.

#1387among Brand in United States#1036in Business & Career

The average Edison (company) fan in United States is 30.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New Jersey, New York.

Top brand affinities include Kelsey Grammer, Ambit Energy, ABC, with strongest over-indexing on Kelsey Grammer (48.43× the country average).

Demographically, the Edison (company) audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edison (company) fan in United States is balanced, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for Kelsey Grammer.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edison (company) profile in United States.

Audience size
2.1M
in United States
Gender
46.1%♀
53.9% male
Age
30.2
average years
Country rank
#13557
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Edison (company)

46.1% are female, 53.9% are male, average age 30.2.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Edison (company) audience in United States
MetricValue
Female46.1%
Male53.9%
Average age30.2
Estimated audience size2,131,713
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Edison (company) audience in United States
Age bracketShare%
16-1950%
20-2918%
30-3912%
40-4910%
50+10%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Edison (company) audience comes from United States.

Worldwide audience distribution share by country for Edison (company)
CountryShare
United States34.7%
Italy17.0%
China3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edison (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Edison (company) customers by region in United States
#RegionReachAffinity×
01California~1.5M18.08×
02New Jersey~700K12.96×
03Tennessee~100K2.71×
04New York~100K1.33×
05Illinois~60K0.90×
06Ohio~50K0.89×
07Nevada~20K0.81×
08Washington~30K0.80×
09Iowa~10K0.80×
10Pennsylvania~50K0.70×
11Washington, District of Columbia~4K0.59×
12Delaware~3K0.58×
13Florida~80K0.56×
14Connecticut~10K0.56×
15Alaska~2K0.54×
16South Dakota~2K0.53×
17North Dakota~2K0.52×
18Vermont~2K0.52×
19Missouri~20K0.50×
20Oregon~10K0.49×
21Texas~80K0.48×
22Wisconsin~10K0.46×
23Montana~3K0.46×
24Oklahoma~10K0.45×
25Idaho~4K0.45×
26Hawaii~4K0.45×
27Arizona~20K0.44×
28South Carolina~10K0.44×
29Nebraska~4K0.44×
30Rhode Island~3K0.44×
31Virginia~20K0.43×
32Massachusetts~20K0.42×
33West Virginia~4K0.41×
34New Hampshire~3K0.41×
35Maryland~10K0.40×
36Maine~3K0.40×
37Colorado~10K0.39×
38Georgia~20K0.37×
39New Mexico~4K0.37×
40Michigan~20K0.36×
41Utah~7K0.36×
42Mississippi~6K0.36×
43Arkansas~6K0.36×
44Kansas~6K0.36×
45Minnesota~10K0.35×
46Indiana~10K0.33×
47North Carolina~20K0.32×
48Alabama~9K0.31×
49Louisiana~8K0.30×
50Kentucky~7K0.30×
Fig. 06

Affinity by region

Affinity by region — Edison (company), United States
0.30×1.00×18.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edison (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edison (company) audience
#·InterestCategoryAffinity×
01Ambit EnergyHome & Garden88.86×
02BechtelBusiness & Career76.27×
03Kelsey GrammerMovies & TV48.43×
04The Old Spaghetti FactoryFood & Beverages46.07×
05ABCMovies & TV36.33×
06Bad TeethHealth30.82×
07Freshwater fishPets & Animals26.01×
08Waylon JenningsMusic & Radio19.52×
09KoiPets & Animals18.23×
10Lego minifigureKids & Family17.14×
11Xcel EnergyHome & Garden17.08×
12SizzlerFood & Beverages14.05×
13ShrimpFood & Beverages6.30×
14Gaming computerTechnology & Electronics4.61×
15Nail artBeauty & Wellness4.44×
16High schoolBusiness & Career4.09×
17Scooby-DooMovies & TV3.11×
18Electric guitarMusic & Radio3.09×
19Musical instrumentMusic & Radio3.02×
20LivestockPets & Animals2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edison (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edison (company) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.60×
SpiritualityBALANCE1.37×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edison (company) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
ExtroversionTHRILL0.88×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Edison (company)'s target market in United States?

Edison (company)'s target market in United States covers an estimated 2,131,713 people, concentrated in California and New Jersey.

02

What is the gender split and age of Edison (company) customers?

46.1% of the Edison (company) audience are female, 53.9% are male, with an average age of 30.2 years.

03

Which brands do Edison (company) fans like most?

Edison (company) fans show strongest brand affinity for Kelsey Grammer (48.43×), Ambit Energy (88.86×), and ABC (36.33×) over the country average.

04

Where do Edison (company) fans live in United States?

Edison (company) fans in United States are most concentrated in California (reach ~1.5M), New Jersey (reach ~700K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Edison (company) fans also like?

Beyond Edison (company) itself, the audience over-indexes on Ambit Energy (88.86×), ABC (36.33×), The Old Spaghetti Factory (46.07×), and Bechtel (76.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Edison (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Edison (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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