Lego minifigure Audience in United States

Lego minifigure logo

Lego minifigure has an estimated audience of 1,102,068 people in United States. 48.1% are female, 51.9% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Superman, Lego, Godzilla, Clash of Clans, American Gangster (film).

The average Lego minifigure fan in United States is 34.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Lego, Godzilla, with strongest over-indexing on Superman (3.72× the country average). Demographically, the Lego minifigure audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Lego minifigure fans

Demographic split for Lego minifigure audience in United States
MetricValue
Female48.1%
Male51.9%
Average age34.8
Estimated audience size1,102,068

Audience persona

The typical Lego minifigure fan in United States is balanced, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Lego minifigure in United States
RegionReachAffinity
California140,6861.16×
Texas99,3931.05×
Florida67,8940.91×
New York52,6370.85×
Illinois38,5821.05×
Pennsylvania36,4730.98×
Ohio35,9621.06×
Michigan33,3551.16×
North Carolina30,5980.92×
Georgia28,7670.85×
Virginia26,8601×
Washington25,5541.16×
New Jersey24,8310.89×
Arizona23,6601.05×
Indiana22,6441.12×
Tennessee21,0550.95×
Wisconsin19,7351.19×
Massachusetts19,0450.88×
Minnesota18,7061.18×
Missouri18,5471.04×
Colorado18,5391.07×
Utah15,6771.59×
Oregon15,4781.23×
Maryland15,3540.81×
Kentucky15,1571.1×
South Carolina14,7900.89×
Alabama12,6750.82×
Oklahoma12,5411.02×
Connecticut10,9880.99×
Iowa10,7751.19×
Nevada10,1820.96×
Louisiana10,0900.71×
Kansas9,2301.06×
Arkansas8,8460.97×
Idaho7,6851.39×
Mississippi6,3590.7×
Nebraska6,3061.14×
New Mexico5,1620.93×
West Virginia4,7430.92×
New Hampshire4,6041.06×
Maine4,2951.09×
Hawaii3,8420.81×
Montana3,4361.12×
Rhode Island2,9550.84×
South Dakota2,6671.05×
Delaware2,2730.75×
North Dakota2,2440.99×
Vermont2,0741.07×
Alaska2,0550.87×
Washington, District of Columbia1,8930.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lego minifigure audience
BrandAffinityCategory
Superman3.72×Movies & TV
Lego7.56×Kids & Family
Godzilla5.45×Movies & TV
Clash of Clans15.13×Games
American Gangster (film)20.4×Movies & TV
Legoland11.53×Travel & Leisure
Edison (company)17.14×Business & Career
The Lego Movie19.1×Movies & TV
Epic Fails29.15×Internet & Social Media
Shōnen manga6.34×Literature
Lego Batman17.61×Kids & Family
Education Week17.99×News
Massively multiplayer online real-time strategy game8.84×Games
Teaching Resources11.94×
Lego Marvel Super Heroes17.88×Kids & Family
New media4.28×Internet & Social Media
Beetlejuice2.97×Movies & TV
Sonic the Hedgehog (comics)7.29×Literature
Solitaire4.51×Games
Transformers (comics)7.8×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lego minifigure audience
TraitClusterScore
PatriotismCONSERVATISM2.45
Early Adopter MentalityPOWER1.22
Community OrientationOPEN1.2
IndividualismJOY1.11
DIY MentalityTHRILL1.1
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Lego minifigure
CountryShare
United States25.0%
United Kingdom11.8%
Italy7.9%

See Lego minifigure audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Lego minifigure have in United States?

Lego minifigure has an estimated audience of 1,102,068 people in United States, concentrated in California and Texas.

What is the gender split and age of Lego minifigure fans?

48.1% of Lego minifigure fans are female, 51.9% are male, with an average age of 34.8 years.

Which brands do Lego minifigure fans like most?

Lego minifigure fans show strongest brand affinity for Superman (3.72×), Lego (7.56×), and Godzilla (5.45×) over the country average.

Where do Lego minifigure fans live in United States?

Lego minifigure fans in United States are most concentrated in California (reach 140,686), Texas (reach 99,393), and Florida (reach 67,894). These three regions account for the largest share of the active audience.

What other brands do Lego minifigure fans also like?

Beyond Lego minifigure itself, the audience over-indexes on Lego (7.56×), Godzilla (5.45×), Clash of Clans (15.13×), and American Gangster (film) (20.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego minifigure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.