Lego Marvel Super Heroes Audience in United States

Lego Marvel Super Heroes logo

Lego Marvel Super Heroes has an estimated audience of 1,204,384 people in United States. 39.6% are female, 60.4% are male, average age 35.6. Top regions: California, Texas, Florida.

The average Lego Marvel Super Heroes fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Lego Marvel Super Heroes audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Lego Marvel Super Heroes fans

Demographic split for Lego Marvel Super Heroes audience in United States
MetricValue
Female39.6%
Male60.4%
Average age35.6
Estimated audience size1,204,384

Top regions in United States

Top regions ranked by reach for Lego Marvel Super Heroes in United States
RegionReachAffinity
California122,2280.92×
Texas110,9541.07×
Florida81,3791×
New York55,9140.83×
Ohio40,9951.1×
Pennsylvania40,0640.99×
Illinois38,9600.97×
Georgia37,6971.02×
North Carolina37,1091.02×
Michigan36,6751.16×
Virginia30,0121.02×
New Jersey28,6650.94×
Indiana27,5421.25×
Tennessee26,3481.09×
Washington25,5841.06×
Arizona23,5810.96×
Missouri22,3291.15×
Massachusetts20,6680.87×
Kentucky18,9381.25×
South Carolina18,5441.02×
Wisconsin18,0290.99×
Maryland17,4660.84×
Colorado17,1410.9×
Oklahoma16,7131.25×
Minnesota16,6570.97×
Alabama15,5570.92×
Louisiana15,2950.98×
Oregon14,6211.06×
Mississippi14,0151.41×
Utah13,7151.27×
Iowa12,6121.27×
Arkansas12,1091.22×
Connecticut11,2580.93×
Nevada10,9990.94×
Kansas10,8131.14×
Idaho7,0391.17×
Nebraska6,6991.11×
West Virginia6,3981.14×
New Hampshire5,1591.09×
New Mexico5,1350.85×
Maine4,4021.02×
Delaware3,2330.97×
Hawaii3,0420.59×
Montana2,9600.89×
Rhode Island2,6350.69×
South Dakota2,5710.92×
North Dakota2,3140.94×
Alaska2,2640.88×
Washington, District of Columbia1,8440.51×
Vermont1,5270.72×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lego Marvel Super Heroes audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.86
Luxury OrientationPREMIUM1.68
Design AffinityPREMIUM1.63
Early Adopter MentalityPOWER1.52
Sports ActivityPOWER1.51
Pet OwnershipJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Lego Marvel Super Heroes
CountryShare
United States31.3%
Germany9.1%
United Kingdom9.1%

See Lego Marvel Super Heroes audiences in other countries

More Toys audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Marvel Super Heroes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.