Rascasse Audience Intelligence

New media Audience in United States

A data profile of the people who buy, follow and care about New media in United States — modelled from more than twelve digital signal sources. New media has an estimated audience of 20,929,476 people in United States.

#1074among Topic in United States#30in Internet & Social Media

The average New media fan in United States is 39.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Maps, FIFA World Cup, Radio, with strongest over-indexing on Google Maps (4.97× the country average).

Demographically, the New media audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New media fan in United States is balanced, around 39.6 years old, with strong Community Orientation tendencies and a notable affinity for Google Maps.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New media profile in United States.

Audience size
20.9M
in United States
Gender
54.7%♀
45.3% male
Age
39.6
average years
Country rank
#1563
Topic in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New media fans

54.7% are female, 45.3% are male, average age 39.6.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for New media audience in United States
MetricValue
Female54.7%
Male45.3%
Average age39.6
Estimated audience size20,929,476
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the New media audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

28.0%

of the worldwide New media audience comes from United States.

Worldwide audience distribution share by country for New media
CountryShare
United States28.0%
Italy8.9%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New media audience in United States is strongest.

Fig. 05

Top regions by affinity

New media fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~600K1.77×
02New York~2M1.58×
03Washington, District of Columbia~90K1.39×
04Vermont~40K1.19×
05North Dakota~50K1.17×
06Alaska~50K1.16×
07South Dakota~60K1.15×
08Maine~90K1.14×
09Montana~60K1.08×
10Rhode Island~70K1.06×
11Delaware~60K1.04×
12California~2.5M1.02×
13Arkansas~200K1.01×
14West Virginia~100K1.01×
15New Hampshire~80K1.01×
16Hawaii~90K1.00×
17Pennsylvania~700K0.99×
18Idaho~100K0.98×
19Colorado~300K0.97×
20New Mexico~100K0.97×
21Mississippi~200K0.96×
22Nebraska~100K0.96×
23Massachusetts~400K0.95×
24South Carolina~300K0.95×
25New Jersey~500K0.94×
26Oregon~200K0.93×
27Virginia~500K0.92×
28Connecticut~200K0.92×
29Iowa~200K0.92×
30Kansas~200K0.92×
31Maryland~300K0.91×
32Louisiana~200K0.91×
33Oklahoma~200K0.91×
34Georgia~600K0.90×
35Kentucky~200K0.90×
36Nevada~200K0.89×
37Utah~200K0.89×
38Illinois~600K0.88×
39North Carolina~600K0.88×
40Alabama~300K0.88×
41Missouri~300K0.87×
42Washington~400K0.86×
43Tennessee~400K0.86×
44Indiana~300K0.86×
45Arizona~400K0.84×
46Minnesota~300K0.84×
47Michigan~400K0.81×
48Ohio~500K0.77×
49Florida~1M0.70×
50Texas~1M0.69×
Fig. 06

Affinity by region

Affinity by region — New media, United States
0.69×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New media audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV5.41×
02Alvin and the ChipmunksMusic & Radio5.41×
03Google MapsInternet & Social Media4.97×
04Goth subcultureFashion & Accessoires4.47×
05Anne HathawayMovies & TV4.34×
06Antique carCars & Mobility4.28×
07BritpopMusic & Radio3.78×
08Chuck NorrisMovies & TV3.48×
09DiaryKids & Family3.43×
10DC ComicsLiterature3.26×
11Digital artArts & Culture3.17×
12LegoKids & Family3.14×
13RadioTechnology & Electronics2.63×
14Broadway theatreTravel & Leisure2.49×
15Digital photographyBusiness & Career2.45×
16Real propertyHome & Garden2.39×
17Enterprise Rent-A-CarCars & Mobility2.14×
18FIFA World CupSports2.09×
19InnovationBusiness & Career2.05×
20Burger KingFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New media audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.12×
SpiritualityBALANCE1.77×
PatriotismCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New media audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
DIY MentalityTHRILL0.89×
Price SensitivityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New media have in United States?

New media has an estimated audience of 20,929,476 people in United States, concentrated in California and New York.

02

What is the gender split and age of New media fans?

54.7% of New media fans are female, 45.3% are male, with an average age of 39.6 years.

03

Which brands do New media fans like most?

New media fans show strongest brand affinity for Google Maps (4.97×), FIFA World Cup (2.09×), and Radio (2.63×) over the country average.

04

Where do New media fans live in United States?

New media fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~2M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do New media fans also like?

Beyond New media itself, the audience over-indexes on FIFA World Cup (2.09×), Radio (2.63×), Brittany Snow (5.41×), and Chuck Norris (3.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See New media audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →