New media Audience in United States

New media has an estimated audience of 20,929,476 people in United States. 54.7% are female, 45.3% are male, average age 39.6. Top regions: California, New York, Texas. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average New media fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the New media audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Field of study

Demographics of New media fans

Demographic split for New media audience in United States
MetricValue
Female54.7%
Male45.3%
Average age39.6
Estimated audience size20,929,476

Audience persona

The typical New media fan in United States is balanced, around 39.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for New media in United States
RegionReachAffinity
California2,436,1361.06×
New York1,815,5911.55×
Texas1,101,8570.61×
Florida831,1620.59×
Wisconsin765,9602.43×
Pennsylvania740,9041.05×
Illinois597,3890.86×
Georgia572,6880.89×
North Carolina549,8760.87×
Virginia436,8580.86×
New Jersey421,2240.79×
Massachusetts413,5931×
Ohio376,5060.58×
Michigan340,7350.62×
Washington327,6700.78×
Colorado320,9210.97×
South Carolina311,0580.99×
Maryland310,4740.86×
Arizona293,7510.69×
Tennessee275,0930.66×
Indiana221,7610.58×
Missouri214,7680.64×
Oregon202,2130.84×
Arkansas172,1961×
Louisiana163,7220.61×
Minnesota163,5180.55×
Connecticut161,1380.77×
Oklahoma159,9800.69×
Alabama136,3580.47×
Kentucky132,5850.51×
Mississippi116,2980.67×
Maine114,5131.53×
Washington, District of Columbia111,1341.77×
Kansas110,8510.67×
Nevada108,8150.54×
Iowa105,2360.61×
West Virginia96,0100.99×
Alaska95,8102.14×
Idaho88,6600.84×
Utah87,9400.47×
Hawaii84,6940.94×
Nebraska83,9200.8×
Montana83,5211.44×
Rhode Island82,7541.24×
South Dakota82,4391.7×
North Dakota80,2681.87×
New Hampshire79,1080.96×
Wyoming77,6662.5×
New Mexico77,0600.73×
Vermont75,1322.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New media audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New media audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.55
Urban LifestyleOPEN1.59
Luxury OrientationPREMIUM1.59
Community OrientationOPEN1.58
Design AffinityPREMIUM1.57
SustainabilityBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for New media
CountryShare
United States28.0%
Italy8.9%
Brazil7.0%

See New media audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does New media have in United States?

New media has an estimated audience of 20,929,476 people in United States, concentrated in California and New York.

What is the gender split and age of New media fans?

54.7% of New media fans are female, 45.3% are male, with an average age of 39.6 years.

Which brands do New media fans like most?

New media fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do New media fans live in United States?

New media fans in United States are most concentrated in California (reach 2,436,136), New York (reach 1,815,591), and Texas (reach 1,101,857). These three regions account for the largest share of the active audience.

What other brands do New media fans also like?

Beyond New media itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.