A data profile of the people who buy, follow and care about New media in India — modelled from more than twelve digital signal sources. New media has an estimated audience of 4,226,314 people in India.
New media has an estimated audience of 4,226,314 people in India. 26.0% are female, 74.0% are male, average age 33.0. Top brand affinities: Videography, Real property, OnePlus, Spanish language, Italo disco.
Top brand affinities include Videography, Real property, OnePlus, with strongest over-indexing on Videography (4.31× the country average).
Demographically, the New media audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical New media fan in India is more male, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Videography.
The key figures that characterise the New media profile in India.
26.0% are female, 74.0% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 33.0 |
| Estimated audience size | 4,226,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide New media audience comes from India.
| Country | Share |
|---|---|
| United States | 28.0% |
| Italy | 8.9% |
| Brazil | 7.0% |
The strongest cross-interests of the New media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 7.18× | ||
| 02 | Videography | Internet & Social Media | 4.31× | ||
| 03 | WWE Intercontinental Championship | Sports | 4.17× | ||
| 04 | Spanish language | Politics & Society | 3.88× | ||
| 05 | World Vision International | Politics & Society | 3.61× | ||
| 06 | Real property | Home & Garden | 2.93× | ||
| 07 | Diplomacy | Politics & Society | 2.40× | ||
| 08 | Duvet | Home & Garden | 2.32× | ||
| 09 | Ramen | Food & Beverages | 2.14× | ||
| 10 | Image scanner | Technology & Electronics | 1.82× | ||
| 11 | Hulk Hogan | Sports | 1.75× | ||
| 12 | Western Union | Business & Career | 1.74× | ||
| 13 | OnePlus | Technology & Electronics | 1.67× | ||
| 14 | Bored Panda | Internet & Social Media | 1.62× | ||
| 15 | Language education | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.10× | |
| Risk Appetite | THRILL | 0.98× | |
| Social Media Usage | JOY | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Risk Appetite | THRILL | 0.98× | |
| Spirituality | BALANCE | 1.10× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for New media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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