Rascasse Audience Intelligence

Education Week Audience in United States

A data profile of the people who buy, follow and care about Education Week in United States — modelled from more than twelve digital signal sources. Education Week has an estimated audience of 1,304,931 people in United States.

#47among Newspaper in United States#607among Website / Newspaper / Magazine in United States#130in News

The average Education Week fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Thandie Newton, Pinterest, Sustainable energy, with strongest over-indexing on Thandie Newton (86.41× the country average).

Demographically, the Education Week audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Education Week fan in United States is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Thandie Newton.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Education Week profile in United States.

Audience size
1.3M
in United States
Gender
77.4%♀
22.6% male
Age
44.9
average years
Country rank
#19659
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Education Week

77.4% are female, 22.6% are male, average age 44.9.

Fig. 02

Gender split

77.4%
Female
22.6%
Male
Demographic split for Education Week audience in United States
MetricValue
Female77.4%
Male22.6%
Average age44.9
Estimated audience size1,304,931
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Education Week audience in United States
Age bracketShare%
16-196%
20-2913%
30-3923%
40-4931%
50+27%
Fig. 04

Worldwide distribution

89.3%

of the worldwide Education Week audience comes from United States.

Worldwide audience distribution share by country for Education Week
CountryShare
United States89.3%
Australia5.0%
Japan2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Education Week audience in United States is strongest.

Fig. 05

Top regions by affinity

Education Week fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K4.92×
02Utah~30K2.26×
03Maryland~40K1.77×
04Virginia~50K1.50×
05Massachusetts~30K1.30×
06Vermont~3K1.18×
07New York~90K1.17×
08Maine~5K1.14×
09New Hampshire~6K1.09×
10Rhode Island~5K1.09×
11Pennsylvania~50K1.08×
12Delaware~4K1.04×
13New Jersey~30K1.02×
14Nebraska~7K1.01×
15South Dakota~3K1.01×
16Connecticut~10K1.00×
17North Dakota~3K1.00×
18Illinois~40K0.99×
19New Mexico~6K0.98×
20Alaska~3K0.98×
21Wisconsin~20K0.96×
22Idaho~6K0.95×
23Montana~3K0.93×
24Missouri~20K0.91×
25Iowa~10K0.91×
26Kansas~9K0.91×
27West Virginia~5K0.90×
28Hawaii~5K0.88×
29Washington~20K0.87×
30Colorado~20K0.87×
31Oregon~10K0.87×
32Minnesota~20K0.85×
33Mississippi~9K0.85×
34Arkansas~9K0.85×
35South Carolina~20K0.84×
36North Carolina~30K0.81×
37Michigan~30K0.80×
38Indiana~20K0.80×
39Alabama~10K0.80×
40Kentucky~10K0.80×
41Oklahoma~10K0.80×
42Georgia~30K0.78×
43Nevada~10K0.78×
44Ohio~30K0.77×
45Louisiana~10K0.77×
46California~100K0.73×
47Arizona~20K0.73×
48Tennessee~20K0.73×
49Texas~70K0.64×
50Florida~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Education Week, United States
0.62×1.00×4.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Education Week audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Education Week audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV86.41×
02ITV (TV channel)Movies & TV47.60×
03Irina ShaykFashion & Accessoires20.00×
04Elderly careHealth12.09×
05Sustainable energyHome & Garden8.60×
06Renewable energyBusiness & Career7.28×
07QVCMovies & TV6.72×
08LinkedInInternet & Social Media6.65×
09FedExBusiness & Career6.00×
10Weather forecastingHome & Garden5.70×
11Distance educationBusiness & Career5.42×
12KindergartenKids & Family5.19×
13Mortgage loansBusiness & Career4.67×
14PinterestInternet & Social Media4.52×
15IKEAHome & Garden4.28×
16Discount storesShopping4.28×
17AirbnbTravel & Leisure3.49×
18Shopping mallsShopping3.35×
19RedditInternet & Social Media3.00×
20FurnitureHome & Garden2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Education Week audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Education Week audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.28×
SustainabilityBALANCE2.62×
PatriotismCONSERVATISM2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Education Week audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Risk AppetiteTHRILL0.77×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Education Week have in United States?

Education Week has an estimated audience of 1,304,931 people in United States, concentrated in California and New York.

02

What is the gender split and age of Education Week fans?

77.4% of Education Week fans are female, 22.6% are male, with an average age of 44.9 years.

03

Which brands do Education Week fans like most?

Education Week fans show strongest brand affinity for Thandie Newton (86.41×), Pinterest (4.52×), and Sustainable energy (8.6×) over the country average.

04

Where do Education Week fans live in United States?

Education Week fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Education Week fans also like?

Beyond Education Week itself, the audience over-indexes on Pinterest (4.52×), Sustainable energy (8.6×), Renewable energy (7.28×), and FedEx (6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Education Week audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Education Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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