Lego minifigure Audience in Germany
Lego minifigure has an estimated audience of 288,017 people in Germany. 45.2% are female, 54.8% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Legoland, Kate Beckinsale, Lego City, Lego Star Wars, Lego Batman.
The average Lego minifigure fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Legoland, Kate Beckinsale, Lego City, with strongest over-indexing on Legoland (16.11× the country average). Demographically, the Lego minifigure audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Lego minifigure fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 35.7 |
| Estimated audience size | 288,017 |
Audience persona
The typical Lego minifigure fan in Germany is balanced, around 35.7 years old, with strong DIY Mentality tendencies and a notable affinity for Legoland.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,746 | 1.07× |
| Bayern | 63,822 | 1.21× |
| Baden-Württemberg | 49,063 | 1.1× |
| Niedersachsen | 33,373 | 1.05× |
| Hessen | 30,326 | 1.21× |
| Berlin | 20,735 | 1.41× |
| Sachsen | 16,413 | 1.02× |
| Rheinland-Pfalz | 15,104 | 0.92× |
| Schleswig-Holstein | 12,565 | 1.07× |
| Brandenburg | 9,522 | 0.93× |
| Hamburg | 8,024 | 1.08× |
| Thüringen | 6,689 | 0.8× |
| Sachsen-Anhalt | 6,119 | 0.72× |
| Mecklenburg-Vorpommern | 3,720 | 0.59× |
| Bremen | 3,241 | 1.15× |
| Saarland | 2,708 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Legoland | 16.11× | Travel & Leisure |
| Kate Beckinsale | 17.71× | Movies & TV |
| Lego City | 22.44× | Kids & Family |
| Lego Star Wars | 14.97× | Kids & Family |
| Lego Batman | 24.94× | Kids & Family |
| Lego Harry Potter | 17.12× | Movies & TV |
| Lego Minifigures (theme) | 26.81× | Kids & Family |
| Patrick Wilson (American actor) | 20.69× | Movies & TV |
| Lego Duplo | 15.14× | Kids & Family |
| Harry Potter | 2.26× | Movies & TV |
| Lego Marvel Super Heroes | 20.18× | Kids & Family |
| Lego Mindstorms | 25.15× | Kids & Family |
| The Lego Movie | 23.06× | Movies & TV |
| Lily Collins | 10.04× | Movies & TV |
| Lego | 3.85× | Kids & Family |
| Entertainment | 1.62× | Movies & TV |
| Arts and music | 1.61× | Arts & Culture |
| Lego Jurassic World | 20.92× | Games |
| Food and drink | 1.53× | Food & Beverages |
| Lego Friends | 16.31× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.64 |
| Family Orientation | CONSERVATISM | 1.54 |
| Sustainability | BALANCE | 1.28 |
| Travelling | THRILL | 1.26 |
| Urban Lifestyle | OPEN | 1.23 |
| Price Sensitivity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| United Kingdom | 11.8% |
| Italy | 7.9% |
See Lego minifigure audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Lego minifigure have in Germany?
Lego minifigure has an estimated audience of 288,017 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lego minifigure fans?
45.2% of Lego minifigure fans are female, 54.8% are male, with an average age of 35.7 years.
Which brands do Lego minifigure fans like most?
Lego minifigure fans show strongest brand affinity for Legoland (16.11×), Kate Beckinsale (17.71×), and Lego City (22.44×) over the country average.
Where do Lego minifigure fans live in Germany?
Lego minifigure fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,746), Bayern (reach 63,822), and Baden-Württemberg (reach 49,063). These three regions account for the largest share of the active audience.
What other brands do Lego minifigure fans also like?
Beyond Lego minifigure itself, the audience over-indexes on Kate Beckinsale (17.71×), Lego City (22.44×), Lego Star Wars (14.97×), and Lego Batman (24.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lego minifigure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.