Lego Duplo Audience in Germany
Lego Duplo has an estimated audience of 692,211 people in Germany. 66.5% are female, 33.5% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lego Harry Potter, Baby toys, Diaper bag, Lego, Legoland.
The average Lego Duplo fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lego Harry Potter, Baby toys, Diaper bag, with strongest over-indexing on Lego Harry Potter (21.94× the country average). Demographically, the Lego Duplo audience skews more female with an average age of 36.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Lego Duplo fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 36.2 |
| Estimated audience size | 692,211 |
Audience persona
The typical Lego Duplo fan in Germany is more female, around 36.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lego Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,926 | 1.06× |
| Bayern | 154,256 | 1.39× |
| Baden-Württemberg | 120,438 | 1.28× |
| Niedersachsen | 76,337 | 1.14× |
| Hessen | 48,835 | 0.93× |
| Rheinland-Pfalz | 36,783 | 1.06× |
| Sachsen | 35,998 | 1.06× |
| Berlin | 23,956 | 0.77× |
| Schleswig-Holstein | 23,056 | 0.93× |
| Brandenburg | 21,206 | 0.99× |
| Thüringen | 18,365 | 1.04× |
| Sachsen-Anhalt | 17,237 | 0.96× |
| Hamburg | 12,540 | 0.8× |
| Mecklenburg-Vorpommern | 11,771 | 0.89× |
| Saarland | 7,329 | 0.86× |
| Bremen | 5,018 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lego Harry Potter | 21.94× | Movies & TV |
| Baby toys | 13.34× | Kids & Family |
| Diaper bag | 8.11× | Kids & Family |
| Lego | 4.92× | Kids & Family |
| Legoland | 9.88× | Travel & Leisure |
| Smyths Toys | 4.62× | Kids & Family |
| Lego Friends | 20.72× | Kids & Family |
| Deichmann | 3.19× | Shopping |
| Lego Batman | 20.63× | Kids & Family |
| Baby food | 4.13× | Kids & Family |
| Movies | 1.92× | Movies & TV |
| Harry Potter | 2.01× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Netto Marken-Discount | 2.52× | Shopping |
| Wetter.com | 2.66× | Home & Garden |
| Infant bodysuit | 4.94× | Kids & Family |
| Ernsting's family | 3.99× | Shopping |
| Nurse midwife | 19.97× | Health |
| Online shopping | 1.79× | Shopping |
| Business and industry | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.57 |
| Family Orientation | CONSERVATISM | 1.47 |
| DIY Mentality | THRILL | 1.41 |
| Creativity | OPEN | 1.27 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 12.4% |
| United States | 11.4% |
| Poland | 7.4% |
See Lego Duplo audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Lego Duplo have in Germany?
Lego Duplo has an estimated audience of 692,211 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lego Duplo fans?
66.5% of Lego Duplo fans are female, 33.5% are male, with an average age of 36.2 years.
Which brands do Lego Duplo fans like most?
Lego Duplo fans show strongest brand affinity for Lego Harry Potter (21.94×), Baby toys (13.34×), and Diaper bag (8.11×) over the country average.
Where do Lego Duplo fans live in Germany?
Lego Duplo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,926), Bayern (reach 154,256), and Baden-Württemberg (reach 120,438). These three regions account for the largest share of the active audience.
What other brands do Lego Duplo fans also like?
Beyond Lego Duplo itself, the audience over-indexes on Baby toys (13.34×), Diaper bag (8.11×), Lego (4.92×), and Legoland (9.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lego Duplo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.