Nurse midwife Audience in Germany
Nurse midwife has an estimated audience of 243,266 people in Germany. 48.9% are female, 51.1% are male, average age 33.5. Top brand affinities: Children's literature, Child care, vertbaudet, Mothercare, Ernsting's family.
Top brand affinities include Children's literature, Child care, vertbaudet, with strongest over-indexing on Children's literature (21× the country average). Demographically, the Nurse midwife audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
Category: Health · Type: Topic
Demographics of Nurse midwife fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 33.5 |
| Estimated audience size | 243,266 |
Audience persona
The typical Nurse midwife fan in Germany is balanced, around 33.5 years old, with strong Family Orientation tendencies and a notable affinity for Children's literature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Children's literature | 21× | Literature |
| Child care | 13.57× | Kids & Family |
| vertbaudet | 21.82× | Fashion & Accessoires |
| Mothercare | 16.82× | Kids & Family |
| Ernsting's family | 9.97× | Shopping |
| Livemusic | 7.91× | Music & Radio |
| Maternity clothing | 25.16× | Fashion & Accessoires |
| Lego | 8× | Kids & Family |
| Barbie | 14.73× | Kids & Family |
| Children's clothing | 6.82× | Fashion & Accessoires |
| Do it yourself (DIY) | 4.45× | Home & Garden |
| Disney Princess | 13.23× | Kids & Family |
| Pampers | 9.63× | Kids & Family |
| Dua Lipa | 12.27× | Music & Radio |
| Disneyland | 8.31× | Travel & Leisure |
| C&A | 5.44× | Shopping |
| Lego Duplo | 19.42× | Kids & Family |
| Mattel | 15.58× | Kids & Family |
| IKEA | 2.98× | Home & Garden |
| Breastfeeding | 7.96× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 5.17 |
| DIY Mentality | THRILL | 3.53 |
| Convenience Orientation | PREMIUM | 2.99 |
| Sustainability | BALANCE | 2.7 |
| Design Affinity | PREMIUM | 2.45 |
| Individualism | JOY | 2.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| Germany | 8.7% |
| Brazil | 6.9% |
See Nurse midwife audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nurse midwife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.