Nurse midwife Audience in United States
Nurse midwife has an estimated audience of 851,884 people in United States. 72.2% are female, 27.8% are male, average age 32.7. Top brand affinities: Google Maps, Indeed.com, Google News, Capital One, Khan Academy.
Top brand affinities include Google Maps, Indeed.com, Google News, with strongest over-indexing on Google Maps (7.51× the country average). Demographically, the Nurse midwife audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
Category: Health · Type: Topic
Demographics of Nurse midwife fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 32.7 |
| Estimated audience size | 851,884 |
Audience persona
The typical Nurse midwife fan in United States is more female, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 7.51× | Internet & Social Media |
| Indeed.com | 6.81× | Business & Career |
| Google News | 9.07× | News |
| Capital One | 5.81× | Business & Career |
| Khan Academy | 10.89× | Business & Career |
| Kendra Scott | 11.41× | Fashion & Accessoires |
| Circle K | 7.41× | Shopping |
| Enterprise Rent-A-Car | 6.28× | Cars & Mobility |
| Baby food | 7.23× | Kids & Family |
| Water birth | 51.76× | Kids & Family |
| Child development | 7.19× | Business & Career |
| ICloud | 8.55× | Technology & Electronics |
| AccuWeather | 5.58× | Home & Garden |
| Mothercare | 10.08× | Kids & Family |
| Bachelor of Business Administration | 32.94× | Business & Career |
| Beetlejuice | 3.88× | Movies & TV |
| Apple Store | 6.19× | Shopping |
| Wattpad | 8.75× | Internet & Social Media |
| DeviantArt | 5.5× | Internet & Social Media |
| Maternity clothing | 11.85× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.76 |
| Pet Ownership | JOY | 1.36 |
| Family Orientation | CONSERVATISM | 1.35 |
| Price Sensitivity | PREMIUM | 1.26 |
| Mindfulness | BALANCE | 1.22 |
| Creativity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| Germany | 8.7% |
| Brazil | 6.9% |
See Nurse midwife audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nurse midwife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.