A data profile of the people who buy, follow and care about Nurse midwife in United States — modelled from more than twelve digital signal sources. Nurse midwife has an estimated audience of 851,884 people in United States.
Nurse midwife has an estimated audience of 851,884 people in United States. 72.2% are female, 27.8% are male, average age 32.7. Top brand affinities: Water birth, Child development, Baby food, Mothercare, Pinterest.
Top brand affinities include Water birth, Child development, Baby food, with strongest over-indexing on Water birth (60.02× the country average).
Demographically, the Nurse midwife audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Nurse midwife fan in United States is more female, around 32.7 years old, with strong Family Orientation tendencies and a notable affinity for Water birth.
The key figures that characterise the Nurse midwife profile in United States.
72.2% are female, 27.8% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 32.7 |
| Estimated audience size | 851,884 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 10% |
The strongest cross-interests of the Nurse midwife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water birth | Kids & Family | 60.02× | ||
| 02 | Mothercare | Kids & Family | 9.15× | ||
| 03 | Maternity clothing | Fashion & Accessoires | 9.07× | ||
| 04 | Child development | Business & Career | 8.59× | ||
| 05 | Parental leave | Kids & Family | 7.44× | ||
| 06 | Child safety seat | Kids & Family | 7.17× | ||
| 07 | Baby food | Kids & Family | 6.17× | ||
| 08 | Etsy | Fashion & Accessoires | 2.90× | ||
| 09 | Nordstrom | Shopping | 2.59× | ||
| 10 | Internet & Social Media | 2.56× | |||
| 11 | Beauty salons | Beauty & Wellness | 2.47× | ||
| 12 | Veganism | Food & Beverages | 2.40× | ||
| 13 | Health care | Business & Career | 2.38× | ||
| 14 | Internet & Social Media | 2.32× | |||
| 15 | Medicine | Business & Career | 2.14× | ||
| 16 | Recipes | Food & Beverages | 2.11× | ||
| 17 | Walmart | Shopping | 1.98× | ||
| 18 | Home improvement | Home & Garden | 1.91× | ||
| 19 | Cooking | Food & Beverages | 1.88× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.32× | |
| Indulgence | JOY | 1.85× | |
| Price Sensitivity | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.66× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Sustainability | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Nurse midwife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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