Ambit Energy Audience in United States

Ambit Energy logo

Ambit Energy has an estimated audience of 632,716 people in United States. 61.9% are female, 38.1% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: UCAL, Edison (company), Wilfred, Southland, New Zealand, Hotel Ramada.

The average Ambit Energy fan in United States is 42.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include UCAL, Edison (company), Wilfred, with strongest over-indexing on UCAL (1614.12× the country average). Demographically, the Ambit Energy audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Energy

Demographics of Ambit Energy fans

Demographic split for Ambit Energy audience in United States
MetricValue
Female61.9%
Male38.1%
Average age42.2
Estimated audience size632,716

Audience persona

The typical Ambit Energy fan in United States is more female, around 42.2 years old, with strong Travelling tendencies and a notable affinity for UCAL.

Top regions in United States

Top regions ranked by reach for Ambit Energy in United States
RegionReachAffinity
Texas474,53739.03×
California11,3030.16×
Florida9,0240.21×
Illinois8,7540.42×
Louisiana7,5750.93×
New York7,0970.2×
Oklahoma4,6120.66×
Pennsylvania4,5470.21×
Missouri3,2460.32×
Georgia3,2160.17×
Arkansas3,1700.61×
Mississippi3,0330.58×
Tennessee2,9190.23×
Ohio2,6940.14×
Arizona2,6740.21×
Alabama2,5840.29×
Virginia2,5130.16×
North Carolina2,4360.13×
New Jersey2,2380.14×
Colorado2,2290.22×
Kansas2,1260.43×
Maryland2,0290.19×
Iowa1,8410.35×
Massachusetts1,8070.14×
Indiana1,7350.15×
Minnesota1,5890.18×
Wisconsin1,5600.16×
Michigan1,5370.09×
Washington1,4950.12×
New Mexico1,4190.45×
Nevada1,3700.22×
Kentucky1,1440.14×
Nebraska9950.31×
South Carolina9080.1×
Connecticut8310.13×
Oregon7710.11×
Utah6940.12×
Maine6590.29×
North Dakota4930.38×
New Hampshire4400.18×
Rhode Island4390.22×
Washington, District of Columbia4360.23×
Hawaii3410.13×
South Dakota3320.23×
West Virginia2760.09×
Alaska2390.18×
Montana2240.13×
Wyoming2230.24×
Idaho2210.07×
Vermont1730.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ambit Energy audience
BrandAffinityCategory
UCAL1614.12×Sports
Edison (company)88.86×Business & Career
Wilfred278.81×Movies & TV
Southland, New Zealand174.07×Travel & Leisure
Hotel Ramada382.21×Travel & Leisure
AdvoCare97.82×Business & Career
Vorwerk (company)277.88×Home & Garden
PurseBlog169.71×
Bechtel90.36×Business & Career
Google Voice13.19×Technology & Electronics
Wole Soyinka129.37×Literature
Amway Center39.61×Sports
Plank (exercise)20×Sports
John Gray (U.S. author)78.1×Literature
Forever Green93.68×Movies & TV
Xcel Energy11.97×Home & Garden
Missguided15.92×Fashion & Accessoires
Burpee (exercise)20×Sports
Rose Namajunas20×Sports
Real estate contract22.33×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ambit Energy audience
TraitClusterScore
TravellingTHRILL1.92
Community OrientationOPEN1.43
Quality AwarenessPREMIUM1.43
SpiritualityBALANCE1.39
Career OrientationPOWER1.29
MindfulnessBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Ambit Energy
CountryShare
United States93.9%
Mexico1.3%
India1.2%

See Ambit Energy audiences in other countries

More Energy audiences in United States

Frequently asked questions

How many fans does Ambit Energy have in United States?

Ambit Energy has an estimated audience of 632,716 people in United States, concentrated in Texas and California.

What is the gender split and age of Ambit Energy fans?

61.9% of Ambit Energy fans are female, 38.1% are male, with an average age of 42.2 years.

Which brands do Ambit Energy fans like most?

Ambit Energy fans show strongest brand affinity for UCAL (1614.12×), Edison (company) (88.86×), and Wilfred (278.81×) over the country average.

Where do Ambit Energy fans live in United States?

Ambit Energy fans in United States are most concentrated in Texas (reach 474,537), California (reach 11,303), and Florida (reach 9,024). These three regions account for the largest share of the active audience.

What other brands do Ambit Energy fans also like?

Beyond Ambit Energy itself, the audience over-indexes on Edison (company) (88.86×), Wilfred (278.81×), Southland, New Zealand (174.07×), and Hotel Ramada (382.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ambit Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.