Rascasse Audience Intelligence

Ambit Energy Target Market in United States

A data profile of the people who buy, follow and care about Ambit Energy in United States — modelled from more than twelve digital signal sources. Ambit Energy has an estimated audience of 575,184 people in United States.

#9among Energy in United States#3482among Brand in United States#1412in Home & Garden

The average Ambit Energy fan in United States is 42.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include UCAL, Edison (company), Wilfred, with strongest over-indexing on UCAL (1614.12× the country average).

Demographically, the Ambit Energy audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ambit Energy fan in United States is more female, around 42.2 years old, with strong Sustainability tendencies and a notable affinity for UCAL.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ambit Energy profile in United States.

Audience size
575K
in United States
Gender
61.9%♀
38.1% male
Age
42.2
average years
Country rank
#33672
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ambit Energy

61.9% are female, 38.1% are male, average age 42.2.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Ambit Energy audience in United States
MetricValue
Female61.9%
Male38.1%
Average age42.2
Estimated audience size575,184
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Ambit Energy audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

93.2%

of the worldwide Ambit Energy audience comes from United States.

Worldwide audience distribution share by country for Ambit Energy
CountryShare
United States93.2%
Mexico1.5%
India1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ambit Energy audience in United States is strongest.

Fig. 05

Top regions by affinity

Ambit Energy customers by region in United States
#RegionReachAffinity×
01Texas~500K38.14×
02Louisiana~8K0.96×
03Alaska~1K0.84×
04Vermont<1K0.84×
05Delaware~1K0.83×
06Montana~1K0.82×
07West Virginia~2K0.80×
08South Dakota~1K0.79×
09North Dakota~1K0.79×
10Idaho~2K0.78×
11Hawaii~2K0.77×
12Oklahoma~5K0.75×
13Rhode Island~1K0.74×
14Mississippi~4K0.73×
15Arkansas~4K0.71×
16New Hampshire~2K0.71×
17Maine~2K0.69×
18New Mexico~2K0.67×
19Washington, District of Columbia~1K0.66×
20Nebraska~2K0.64×
21Kansas~3K0.62×
22Utah~3K0.59×
23Iowa~3K0.58×
24Connecticut~4K0.57×
25Kentucky~4K0.56×
26South Carolina~5K0.54×
27Oregon~4K0.54×
28Nevada~3K0.52×
29Alabama~4K0.50×
30Indiana~6K0.49×
31Missouri~5K0.48×
32Wisconsin~4K0.47×
33Illinois~10K0.46×
34Minnesota~4K0.45×
35Tennessee~6K0.44×
36Michigan~7K0.43×
37Maryland~5K0.43×
38Colorado~4K0.42×
39Washington~5K0.41×
40Arizona~5K0.40×
41Massachusetts~5K0.40×
42Virginia~6K0.37×
43New Jersey~6K0.36×
44Ohio~7K0.35×
45Georgia~7K0.35×
46North Carolina~7K0.35×
47Pennsylvania~7K0.34×
48Florida~10K0.31×
49New York~10K0.29×
50California~20K0.22×
Fig. 06

Affinity by region

Affinity by region — Ambit Energy, United States
0.22×1.00×38.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ambit Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ambit Energy audience
#·InterestCategoryAffinity×
01UCALSports1614.12×
02Hotel RamadaTravel & Leisure382.21×
03WilfredMovies & TV278.81×
04Vorwerk (company)Home & Garden277.88×
05Southland, New ZealandTravel & Leisure174.07×
06PurseBlogTopic169.71×
07Wole SoyinkaLiterature129.37×
08AdvoCareBusiness & Career97.82×
09Forever GreenMovies & TV93.68×
10BechtelBusiness & Career90.36×
11Edison (company)Business & Career88.86×
12John Gray (U.S. author)Literature78.10×
13Amway CenterSports39.61×
14Real estate contractHome & Garden22.33×
15Plank (exercise)Sports20.00×
16Burpee (exercise)Sports20.00×
17MissguidedFashion & Accessoires15.92×
18Google VoiceTechnology & Electronics13.19×
19Xcel EnergyHome & Garden11.97×
20ZumiezSports8.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ambit Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ambit Energy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.24×
Luxury OrientationPREMIUM1.07×
Design AffinityPREMIUM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ambit Energy audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.79×
ExtroversionTHRILL0.81×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ambit Energy's target market in United States?

Ambit Energy's target market in United States covers an estimated 575,184 people, concentrated in Texas and California.

02

What is the gender split and age of Ambit Energy customers?

61.9% of the Ambit Energy audience are female, 38.1% are male, with an average age of 42.2 years.

03

Which brands do Ambit Energy fans like most?

Ambit Energy fans show strongest brand affinity for UCAL (1614.12×), Edison (company) (88.86×), and Wilfred (278.81×) over the country average.

04

Where do Ambit Energy fans live in United States?

Ambit Energy fans in United States are most concentrated in Texas (reach ~500K), California (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Ambit Energy fans also like?

Beyond Ambit Energy itself, the audience over-indexes on Edison (company) (88.86×), Wilfred (278.81×), Southland, New Zealand (174.07×), and Hotel Ramada (382.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in United States

See Ambit Energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ambit Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →