A data profile of the people who buy, follow and care about AdvoCare in United States — modelled from more than twelve digital signal sources. AdvoCare has an estimated audience of 518,458 people in United States.
The average AdvoCare fan in United States is 40.3 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, New Jersey, Ohio.
Top brand affinities include Ambit Energy, Cain Velasquez, Carey Hart, with strongest over-indexing on Ambit Energy (120.84× the country average).
Demographically, the AdvoCare audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical AdvoCare fan in United States is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Ambit Energy.
The key figures that characterise the AdvoCare profile in United States.
62.0% are female, 38.0% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 40.3 |
| Estimated audience size | 518,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 19% |
of the worldwide AdvoCare audience comes from United States.
| Country | Share |
|---|---|
| United States | 84.3% |
| United Kingdom | 2.7% |
| Brazil | 2.3% |
Where the AdvoCare audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Jersey | ~40K | 2.94× | |
| 02 | Iowa | ~10K | 2.92× | |
| 03 | South Dakota | ~3K | 2.53× | |
| 04 | Nebraska | ~6K | 2.45× | |
| 05 | Kansas | ~8K | 1.96× | |
| 06 | Alabama | ~10K | 1.67× | |
| 07 | Texas | ~70K | 1.66× | |
| 08 | Arkansas | ~7K | 1.63× | |
| 09 | Oklahoma | ~9K | 1.55× | |
| 10 | Ohio | ~20K | 1.53× | |
| 11 | Mississippi | ~6K | 1.52× | |
| 12 | Wisconsin | ~10K | 1.49× | |
| 13 | Tennessee | ~20K | 1.48× | |
| 14 | Missouri | ~10K | 1.36× | |
| 15 | Delaware | ~2K | 1.33× | |
| 16 | Pennsylvania | ~20K | 1.32× | |
| 17 | Montana | ~2K | 1.32× | |
| 18 | Indiana | ~10K | 1.30× | |
| 19 | Louisiana | ~8K | 1.26× | |
| 20 | Wyoming | <1K | 1.09× | |
| 21 | Kentucky | ~7K | 1.04× | |
| 22 | Washington | ~10K | 1.01× | |
| 23 | Georgia | ~10K | 0.86× | |
| 24 | Minnesota | ~6K | 0.83× | |
| 25 | Alaska | <1K | 0.83× | |
| 26 | Oregon | ~5K | 0.82× | |
| 27 | Idaho | ~2K | 0.81× | |
| 28 | Rhode Island | ~1K | 0.80× | |
| 29 | North Dakota | <1K | 0.78× | |
| 30 | Colorado | ~6K | 0.75× | |
| 31 | West Virginia | ~2K | 0.71× | |
| 32 | Illinois | ~10K | 0.67× | |
| 33 | South Carolina | ~5K | 0.62× | |
| 34 | New Mexico | ~2K | 0.59× | |
| 35 | Maine | ~1K | 0.55× | |
| 36 | Hawaii | ~1K | 0.54× | |
| 37 | New Hampshire | ~1K | 0.54× | |
| 38 | Virginia | ~7K | 0.53× | |
| 39 | Florida | ~20K | 0.52× | |
| 40 | Arizona | ~5K | 0.52× | |
| 41 | Washington, District of Columbia | <1K | 0.51× | |
| 42 | Michigan | ~6K | 0.48× | |
| 43 | Connecticut | ~2K | 0.46× | |
| 44 | North Carolina | ~7K | 0.44× | |
| 45 | Utah | ~2K | 0.43× | |
| 46 | Nevada | ~2K | 0.42× | |
| 47 | New York | ~10K | 0.37× | |
| 48 | Maryland | ~3K | 0.34× | |
| 49 | Massachusetts | ~3K | 0.31× | |
| 50 | California | ~10K | 0.19× |
The strongest cross-interests of the AdvoCare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | William Fox-Pitt | Sports | 328.15× | ||
| 02 | Shakori Hills Grassroots Festival | Music & Radio | 308.56× | ||
| 03 | Careers at Dell | Brand | 125.46× | ||
| 04 | Ambit Energy | Home & Garden | 120.84× | ||
| 05 | USA Judo | Sports | 117.65× | ||
| 06 | Carey Hart | Sports | 94.92× | ||
| 07 | Mixed martial arts weight classes | Sports | 74.81× | ||
| 08 | Chris Weidman | Sports | 73.97× | ||
| 09 | Cain Velasquez | Sports | 67.48× | ||
| 10 | LeSean McCoy | Sports | 58.80× | ||
| 11 | Cafu | Sports | 55.57× | ||
| 12 | Tyron Woodley | Sports | 40.70× | ||
| 13 | Boar's Head | Food & Beverages | 39.08× | ||
| 14 | Protein Shake | Food & Beverages | 18.72× | ||
| 15 | Amateur boxing | Sports | 15.29× | ||
| 16 | Gina Carano | Movies & TV | 13.37× | ||
| 17 | Adriana Lima | Fashion & Accessoires | 9.76× | ||
| 18 | Made in USA | Business & Career | 6.66× | ||
| 19 | Childbirth | Kids & Family | 5.09× | ||
| 20 | Pregnancy | Kids & Family | 3.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.35× | |
| Sports Activity | POWER | 1.32× | |
| Spirituality | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.88× | |
| Patriotism | CONSERVATISM | 0.88× |
AdvoCare's target market in United States covers an estimated 518,458 people, concentrated in Texas and New Jersey.
62.0% of the AdvoCare audience are female, 38.0% are male, with an average age of 40.3 years.
AdvoCare fans show strongest brand affinity for Ambit Energy (120.84×), Cain Velasquez (67.48×), and Carey Hart (94.92×) over the country average.
AdvoCare fans in United States are most concentrated in Texas (reach ~70K), New Jersey (reach ~40K), and Ohio (reach ~20K). These three regions account for the largest share of the active audience.
Beyond AdvoCare itself, the audience over-indexes on Cain Velasquez (67.48×), Carey Hart (94.92×), Shakori Hills Grassroots Festival (308.56×), and Mixed martial arts weight classes (74.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for AdvoCare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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