Mixed martial arts weight classes Audience in United States

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Mixed martial arts weight classes has an estimated audience of 472,907 people in United States. 21.7% are female, 78.3% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Khabib Nurmagomedov, Tyson Fury, Judo, Aikido, Anthony Joshua.

The average Mixed martial arts weight classes fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Khabib Nurmagomedov, Tyson Fury, Judo, with strongest over-indexing on Khabib Nurmagomedov (107.94× the country average). Demographically, the Mixed martial arts weight classes audience skews more male with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Mixed martial arts weight classes fans

Demographic split for Mixed martial arts weight classes audience in United States
MetricValue
Female21.7%
Male78.3%
Average age30.9
Estimated audience size472,907

Audience persona

The typical Mixed martial arts weight classes fan in United States is more male, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Khabib Nurmagomedov.

Top regions in United States

Top regions ranked by reach for Mixed martial arts weight classes in United States
RegionReachAffinity
California49,1760.95×
Texas39,9420.98×
Florida29,0290.91×
New York25,6040.97×
Pennsylvania15,2410.96×
Ohio14,1740.97×
Illinois14,1520.9×
Georgia13,9560.96×
North Carolina13,3160.94×
Michigan11,3310.92×
Washington10,8771.15×
Tennessee10,4281.1×
Virginia10,3770.9×
Arizona9,4210.98×
New Jersey9,3280.78×
Massachusetts9,3091×
Indiana8,5810.99×
Missouri8,3101.09×
Colorado8,1001.09×
Maryland6,8670.84×
Louisiana6,6911.1×
Kentucky6,6291.12×
Alabama6,6061×
Oklahoma6,5381.24×
Minnesota6,4600.95×
Wisconsin6,3270.89×
Oregon5,7491.06×
South Carolina5,5930.79×
Kansas4,9851.34×
Nevada4,9701.09×
Utah4,8771.15×
Arkansas4,4571.14×
Connecticut4,3980.93×
Iowa4,1821.07×
Mississippi3,7250.96×
Hawaii2,8791.42×
Idaho2,6661.12×
Nebraska2,5321.07×
West Virginia2,3221.05×
New Mexico2,2660.96×
Montana1,6921.29×
New Hampshire1,6550.89×
Maine1,6470.97×
Alaska1,3151.3×
Rhode Island1,1980.8×
Washington, District of Columbia1,0010.7×
Wyoming9141.3×
Delaware8940.69×
South Dakota8080.74×
North Dakota7340.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mixed martial arts weight classes audience
BrandAffinityCategory
Khabib Nurmagomedov107.94×Sports
Tyson Fury83.25×Sports
Judo21.88×Sports
Aikido35.45×Sports
Anthony Joshua26.47×Sports
Autism Awareness19.03×Health
AdvoCare84.12×Business & Career
Cain Velasquez60.25×Sports
Google Maps7.44×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Capital One7.06×Business & Career
Ronnie Coleman30.98×Sports
Toyota Supra25.84×Cars & Mobility
Aaron Rodgers10.86×Sports
CarGurus9.76×Cars & Mobility
Indeed.com6.69×Business & Career
Anderson Silva52.21×Sports
Taekwondo18.3×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mixed martial arts weight classes audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.41
PatriotismCONSERVATISM2.16
Early Adopter MentalityPOWER1.83
Pet OwnershipJOY1.71
Luxury OrientationPREMIUM1.71
Sports ActivityPOWER1.67

Worldwide distribution

Worldwide audience distribution share by country for Mixed martial arts weight classes
CountryShare
United States50.9%
United Kingdom11.2%
Germany6.2%

See Mixed martial arts weight classes audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Mixed martial arts weight classes have in United States?

Mixed martial arts weight classes has an estimated audience of 472,907 people in United States, concentrated in California and Texas.

What is the gender split and age of Mixed martial arts weight classes fans?

21.7% of Mixed martial arts weight classes fans are female, 78.3% are male, with an average age of 30.9 years.

Which brands do Mixed martial arts weight classes fans like most?

Mixed martial arts weight classes fans show strongest brand affinity for Khabib Nurmagomedov (107.94×), Tyson Fury (83.25×), and Judo (21.88×) over the country average.

Where do Mixed martial arts weight classes fans live in United States?

Mixed martial arts weight classes fans in United States are most concentrated in California (reach 49,176), Texas (reach 39,942), and Florida (reach 29,029). These three regions account for the largest share of the active audience.

What other brands do Mixed martial arts weight classes fans also like?

Beyond Mixed martial arts weight classes itself, the audience over-indexes on Tyson Fury (83.25×), Judo (21.88×), Aikido (35.45×), and Anthony Joshua (26.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixed martial arts weight classes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.