Rascasse Audience Intelligence

Mixed martial arts weight classes Audience in United States

A data profile of the people who buy, follow and care about Mixed martial arts weight classes in United States — modelled from more than twelve digital signal sources. Mixed martial arts weight classes has an estimated audience of 475,072 people in United States.

#607among Team in United States#3694in Sports

The average Mixed martial arts weight classes fan in United States is 30.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anthony Joshua, Judo, Aikido, with strongest over-indexing on Anthony Joshua (49.63× the country average).

Demographically, the Mixed martial arts weight classes audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mixed martial arts weight classes fan in United States is more male, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Anthony Joshua.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mixed martial arts weight classes profile in United States.

Audience size
475K
in United States
Gender
21.7%♀
78.3% male
Age
30.9
average years
Country rank
#37767
Team in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mixed martial arts weight classes fans

21.7% are female, 78.3% are male, average age 30.9.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for Mixed martial arts weight classes audience in United States
MetricValue
Female21.7%
Male78.3%
Average age30.9
Estimated audience size475,072
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Mixed martial arts weight classes audience in United States
Age bracketShare%
16-1934%
20-2931%
30-3921%
40-4911%
50+4%
Fig. 04

Worldwide distribution

51.0%

of the worldwide Mixed martial arts weight classes audience comes from United States.

Worldwide audience distribution share by country for Mixed martial arts weight classes
CountryShare
United States51.0%
United Kingdom11.1%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mixed martial arts weight classes audience in United States is strongest.

Fig. 05

Top regions by affinity

Mixed martial arts weight classes fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~2K1.21×
02Montana~2K1.20×
03Oklahoma~6K1.16×
04Kansas~4K1.12×
05Missouri~8K1.10×
06Kentucky~7K1.10×
07Washington~10K1.08×
08Tennessee~10K1.08×
09Louisiana~7K1.08×
10Utah~5K1.08×
11Arkansas~4K1.08×
12Idaho~3K1.08×
13Colorado~8K1.07×
14Alaska~1K1.07×
15Nebraska~3K1.06×
16Oregon~6K1.04×
17North Dakota~1K1.04×
18Iowa~4K1.03×
19Maine~2K1.02×
20Alabama~7K1.01×
21New Mexico~2K1.01×
22West Virginia~2K1.01×
23Nevada~5K1.00×
24Mississippi~4K1.00×
25Ohio~10K0.99×
26Minnesota~7K0.98×
27New Hampshire~2K0.98×
28South Dakota~1K0.98×
29Indiana~8K0.97×
30Connecticut~5K0.97×
31Vermont<1K0.97×
32Arizona~9K0.95×
33Texas~40K0.94×
34Michigan~10K0.94×
35Wisconsin~7K0.94×
36Pennsylvania~10K0.93×
37Massachusetts~9K0.93×
38Rhode Island~1K0.93×
39Georgia~10K0.92×
40Virginia~10K0.92×
41Delaware~1K0.92×
42North Carolina~10K0.91×
43Washington, District of Columbia~1K0.89×
44Florida~30K0.87×
45Maryland~7K0.87×
46South Carolina~6K0.87×
47California~40K0.86×
48New York~20K0.86×
49Illinois~10K0.86×
50New Jersey~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Mixed martial arts weight classes, United States
0.77×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mixed martial arts weight classes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mixed martial arts weight classes audience
#·InterestCategoryAffinity×
01Khabib NurmagomedovSports78.26×
02AdvoCareBusiness & Career74.81×
03Randy CoutureSports62.10×
04AikidoSports59.56×
05Anthony JoshuaSports49.63×
06Kung Fu HustleMovies & TV48.21×
07Anderson SilvaSports46.82×
08Cain VelasquezSports41.62×
09JudoSports36.08×
10TaekwondoSports33.86×
11JujutsuSports26.00×
12GrapplingSports17.68×
13Toyota SupraCars & Mobility15.51×
14Brenda SongFashion & Accessoires14.59×
15Gina CaranoMovies & TV12.60×
16Rick and MortyMovies & TV11.28×
17Dungeons & DragonsGames10.07×
18BoxingSports9.86×
19VehiclesCars & Mobility2.74×
20Consumer electronicsTechnology & Electronics2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mixed martial arts weight classes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mixed martial arts weight classes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.60×
Pet OwnershipJOY2.19×
Risk AppetiteTHRILL2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mixed martial arts weight classes audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.57×
CreativityOPEN0.68×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mixed martial arts weight classes have in United States?

Mixed martial arts weight classes has an estimated audience of 475,072 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mixed martial arts weight classes fans?

21.7% of Mixed martial arts weight classes fans are female, 78.3% are male, with an average age of 30.9 years.

03

Which brands do Mixed martial arts weight classes fans like most?

Mixed martial arts weight classes fans show strongest brand affinity for Anthony Joshua (49.63×), Judo (36.08×), and Aikido (59.56×) over the country average.

04

Where do Mixed martial arts weight classes fans live in United States?

Mixed martial arts weight classes fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mixed martial arts weight classes fans also like?

Beyond Mixed martial arts weight classes itself, the audience over-indexes on Judo (36.08×), Aikido (59.56×), Khabib Nurmagomedov (78.26×), and Taekwondo (33.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Mixed martial arts weight classes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixed martial arts weight classes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →