Rascasse Audience Intelligence

Boar's Head Target Market in United States

Boar's Head has an estimated audience of 594K people in United States.

#3787among brands in United States#1859in Food & Beverages

The average Boar's Head fan in United States is 39.8 years old, more female, and lives primarily in California.

Interest is seasonal: July, August and September account for 43% of the year's searches, April is the quietest month.

Most fans live in California, Florida, New York.

Top affinities include RedBalloon, Shakori Hills Grassroots Festival, Sargento Cheese, with strongest over-indexing on RedBalloon (239.02× the country average).

Demographically, the Boar's Head audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.

The typical Boar's Head fan in United States is more female, around 39.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for RedBalloon.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
594K
in United States
Gender
55.9%♀
44.1% male
Age
39.8
average years
Country rank
#34335
among all objects in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Boar's Head

55.9% are female, 44.1% are male, average age 39.8.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Boar's Head audience in United States
MetricValue
Female55.9%
Male44.1%
Average age39.8
Estimated audience size594K
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Boar's Head audience in United States
Age bracketShare%
16-2422%
25-3418%
35-4419%
45-5421%
55+21%
Fig. 04

Worldwide distribution

73.8%

of the worldwide Boar's Head audience comes from United States.

Worldwide audience distribution share by country for Boar's Head
CountryShare
United States73.8%
United Kingdom11.9%
Japan2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Boar's Head customers by region in United States
#RegionReachAffinity×
01Indiana~40K3.33×
02Arkansas~20K3.29×
03Virginia~50K2.97×
04Georgia~30K1.64×
05Illinois~30K1.46×
06New York~50K1.37×
07Ohio~30K1.35×
08Florida~50K1.31×
09New Hampshire~3K1.21×
10Connecticut~8K1.19×
11North Carolina~20K1.18×
12Michigan~20K1.15×
13Washington, District of Columbia~1K1.06×
14South Carolina~10K1.05×
15New Jersey~20K0.99×
16Vermont~1K0.98×
17Tennessee~10K0.95×
18Rhode Island~2K0.95×
19Massachusetts~10K0.91×
20Alabama~8K0.91×
21Kentucky~7K0.90×
22Delaware~2K0.90×
23Alaska~1K0.90×
24Wisconsin~9K0.89×
25Hawaii~2K0.89×
26Pennsylvania~20K0.86×
27Montana~2K0.86×
28Missouri~9K0.84×
29West Virginia~3K0.83×
30Maine~2K0.83×
31North Dakota~1K0.83×
32South Dakota~1K0.82×
33Maryland~9K0.81×
34New Mexico~3K0.81×
35Mississippi~4K0.80×
36California~60K0.79×
37Idaho~2K0.76×
38Colorado~8K0.75×
39Louisiana~6K0.75×
40Arizona~10K0.74×
41Minnesota~7K0.73×
42Nebraska~3K0.73×
43Iowa~4K0.72×
44Kansas~4K0.72×
45Washington~10K0.71×
46Nevada~4K0.71×
47Texas~30K0.70×
48Oklahoma~5K0.70×
49Oregon~5K0.66×
50Utah~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Boar's Head, United States
0.65×1.00×3.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Boar's Head audience vs. the country average
#·InterestCategoryAffinity×
01RedBalloonShopping239.02×
02Shakori Hills Grassroots FestivalMusic & Radio183.54×
03Sargento CheeseBrand92.83×
04LOMOHealth65.16×
05AdvoCareBusiness & Career52.44×
06ApplegateMovies & TV43.71×
07Oscar MayerFood & Beverages28.29×
08Smart & FinalShopping18.35×
09Dried meatFood & Beverages17.98×
10Protein ShakeFood & Beverages17.60×
11Apéritif and digestifFood & Beverages16.77×
12Schlotzsky'sFood & Beverages16.25×
13Cheddar cheeseFood & Beverages8.76×
14Hors d'oeuvreFood & Beverages7.12×
15Made in USABusiness & Career5.48×
16Jersey Mike's SubsFood & Beverages5.27×
17EasterPolitics & Society5.08×
18ChildbirthKids & Family4.55×
19PregnancyKids & Family3.71×
20ChristmasKids & Family2.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Boar's Head audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Boar's Head audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.77×
Quality AwarenessPREMIUM1.72×
IndulgenceJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Boar's Head audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Risk AppetiteTHRILL0.96×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Boar's Head over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/boars-head-38696” · Methodology