Southland, New Zealand Audience in United States

Southland, New Zealand logo

Southland, New Zealand has an estimated audience of 427,738 people in United States. 54.4% are female, 45.6% are male, average age 41.1. Top regions: California, Colorado, Texas. Top brand affinities: Crawley, Malcolm Turnbull, JDSU, Janitor, Jesse Plemons.

The average Southland, New Zealand fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Colorado, Texas. Top brand affinities include Crawley, Malcolm Turnbull, JDSU, with strongest over-indexing on Crawley (105.06× the country average). Demographically, the Southland, New Zealand audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Southland, New Zealand fans

Demographic split for Southland, New Zealand audience in United States
MetricValue
Female54.4%
Male45.6%
Average age41.1
Estimated audience size427,738

Audience persona

The typical Southland, New Zealand fan in United States is balanced, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Crawley.

Top regions in United States

Top regions ranked by reach for Southland, New Zealand in United States
RegionReachAffinity
California67,9511.44×
Colorado62,4369.26×
Texas31,1010.85×
Florida21,2500.73×
New York14,0860.59×
Michigan13,5921.22×
North Carolina12,9121×
Georgia10,8450.82×
Tennessee10,7801.26×
Kentucky10,6711.99×
Virginia10,0730.97×
Illinois9,7210.68×
Ohio9,6830.73×
Pennsylvania9,2900.65×
Alabama9,1071.52×
Arizona8,5650.98×
New Jersey6,4860.6×
Washington6,0080.7×
Louisiana5,9911.09×
South Carolina5,7630.9×
Indiana5,6200.72×
Arkansas5,5911.59×
Missouri5,3060.77×
Massachusetts5,2690.63×
Maryland5,2120.71×
Oregon4,5510.93×
Minnesota4,1220.67×
Oklahoma4,1200.87×
Wisconsin4,0220.63×
Nevada3,8840.94×
Mississippi3,5881.02×
Utah2,9780.78×
Kansas2,8520.85×
Connecticut2,7430.64×
Iowa2,3300.66×
New Mexico1,8930.88×
Idaho1,7840.83×
West Virginia1,5020.75×
Nebraska1,4730.69×
New Hampshire1,1770.7×
Hawaii1,0620.58×
Maine1,0130.66×
Montana9410.79×
Rhode Island8830.65×
Alaska8430.92×
Washington, District of Columbia8160.63×
Delaware7850.67×
South Dakota7800.79×
North Dakota7600.86×
Wyoming7141.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southland, New Zealand audience
BrandAffinityCategory
Crawley105.06×Travel & Leisure
Malcolm Turnbull164.36×Politics & Society
JDSU2.38×Business & Career
Janitor4.82×Home & Garden
Jesse Plemons2.19×Movies & TV
Justice1.73×Politics & Society
Fairy godmother3.95×Literature
Governor of Michigan3.91×Politics & Society
Saving1.54×Business & Career
Vickie Guerrero7.85×Business & Career
Goop2.73×Internet & Social Media
Nebraska Cornhuskers football1.8×Sports
Staycation1.64×Home & Garden
Takers4.67×Movies & TV
UK garage2.72×Music & Radio
Hipster4.72×Politics & Society
South Asian cuisine4.26×Food & Beverages
Mothercare1.55×Kids & Family
Home staging2.36×Home & Garden
Mathcore3.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southland, New Zealand audience
TraitClusterScore
IndulgenceJOY1.56
PatriotismCONSERVATISM1.5
DIY MentalityTHRILL1.4
Pet OwnershipJOY1.37
Career OrientationPOWER1.37
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Southland, New Zealand
CountryShare
United States50.2%
New Zealand28.5%
Australia7.5%

See Southland, New Zealand audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Southland, New Zealand have in United States?

Southland, New Zealand has an estimated audience of 427,738 people in United States, concentrated in California and Colorado.

What is the gender split and age of Southland, New Zealand fans?

54.4% of Southland, New Zealand fans are female, 45.6% are male, with an average age of 41.1 years.

Which brands do Southland, New Zealand fans like most?

Southland, New Zealand fans show strongest brand affinity for Crawley (105.06×), Malcolm Turnbull (164.36×), and JDSU (2.38×) over the country average.

Where do Southland, New Zealand fans live in United States?

Southland, New Zealand fans in United States are most concentrated in California (reach 67,951), Colorado (reach 62,436), and Texas (reach 31,101). These three regions account for the largest share of the active audience.

What other brands do Southland, New Zealand fans also like?

Beyond Southland, New Zealand itself, the audience over-indexes on Malcolm Turnbull (164.36×), JDSU (2.38×), Janitor (4.82×), and Jesse Plemons (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southland, New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.