Rascasse Audience Intelligence

Southland, New Zealand Audience in United States

A data profile of the people who buy, follow and care about Southland, New Zealand in United States — modelled from more than twelve digital signal sources. Southland, New Zealand has an estimated audience of 427,738 people in United States.

#4369among POI in United States#3278in Travel & Leisure

The average Southland, New Zealand fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Colorado, Texas.

Top brand affinities include Ambit Energy, Blimpie, Dollar General, with strongest over-indexing on Ambit Energy (174.07× the country average).

Demographically, the Southland, New Zealand audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southland, New Zealand fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Ambit Energy.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southland, New Zealand profile in United States.

Audience size
428K
in United States
Gender
54.4%♀
45.6% male
Age
41.1
average years
Country rank
#40062
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southland, New Zealand fans

54.4% are female, 45.6% are male, average age 41.1.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Southland, New Zealand audience in United States
MetricValue
Female54.4%
Male45.6%
Average age41.1
Estimated audience size427,738
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Southland, New Zealand audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3923%
40-4933%
50+15%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Southland, New Zealand audience comes from United States.

Worldwide audience distribution share by country for Southland, New Zealand
CountryShare
United States42.8%
New Zealand24.3%
Germany17.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southland, New Zealand audience in United States is strongest.

Fig. 05

Top regions by affinity

Southland, New Zealand fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~60K9.01×
02Kentucky~10K1.94×
03Arkansas~5K1.56×
04Alabama~9K1.51×
05California~70K1.38×
06Tennessee~10K1.24×
07Michigan~10K1.19×
08Louisiana~6K1.09×
09Mississippi~4K1.05×
10Arizona~9K0.98×
11North Carolina~10K0.97×
12Alaska<1K0.97×
13Virginia~10K0.94×
14Oregon~5K0.94×
15Nevada~4K0.94×
16New Mexico~2K0.93×
17South Carolina~6K0.90×
18Oklahoma~4K0.88×
19Idaho~2K0.88×
20Montana~1K0.88×
21Kansas~3K0.87×
22Vermont<1K0.87×
23North Dakota<1K0.85×
24West Virginia~2K0.82×
25Georgia~10K0.81×
26Utah~3K0.81×
27South Dakota<1K0.81×
28Texas~30K0.80×
29New Hampshire~1K0.79×
30Maine~1K0.79×
31Delaware<1K0.79×
32Missouri~5K0.78×
33Nebraska~2K0.76×
34Rhode Island~1K0.76×
35Hawaii~1K0.74×
36Florida~20K0.73×
37Ohio~10K0.73×
38Indiana~6K0.73×
39Maryland~5K0.73×
40Washington, District of Columbia<1K0.73×
41Iowa~3K0.72×
42Washington~6K0.70×
43Minnesota~4K0.69×
44Connecticut~3K0.69×
45Illinois~10K0.68×
46Wisconsin~4K0.66×
47Pennsylvania~9K0.65×
48Massachusetts~5K0.64×
49New Jersey~7K0.60×
50New York~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Southland, New Zealand, United States
0.57×1.00×9.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southland, New Zealand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southland, New Zealand audience
#·InterestCategoryAffinity×
01Ambit EnergyHome & Garden174.07×
02BlimpieFood & Beverages144.09×
03Joe ManganielloMovies & TV19.97×
04Dollar GeneralShopping10.95×
05Ariel WinterMovies & TV10.95×
06Adam DeVineMovies & TV10.95×
07Suki WaterhouseFashion & Accessoires9.59×
08Brenda SongFashion & Accessoires8.88×
09Mission: ImpossibleMovies & TV6.45×
10SafariTravel & Leisure5.83×
11Yard HouseFood & Beverages5.33×
12Real propertyHome & Garden2.62×
13Raising Cane's Chicken FingersFood & Beverages2.53×
14FedExBusiness & Career2.36×
15Discount storesShopping2.23×
16Mortgage loansBusiness & Career2.18×
17SubwayFood & Beverages2.02×
18Pizza HutFood & Beverages1.93×
19PinterestInternet & Social Media1.72×
20FurnitureHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southland, New Zealand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southland, New Zealand audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
IndulgenceJOY2.02×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southland, New Zealand audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Risk AppetiteTHRILL0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southland, New Zealand have in United States?

Southland, New Zealand has an estimated audience of 427,738 people in United States, concentrated in California and Colorado.

02

What is the gender split and age of Southland, New Zealand fans?

54.4% of Southland, New Zealand fans are female, 45.6% are male, with an average age of 41.1 years.

03

Which brands do Southland, New Zealand fans like most?

Southland, New Zealand fans show strongest brand affinity for Ambit Energy (174.07×), Blimpie (144.09×), and Dollar General (10.95×) over the country average.

04

Where do Southland, New Zealand fans live in United States?

Southland, New Zealand fans in United States are most concentrated in California (reach ~70K), Colorado (reach ~60K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Southland, New Zealand fans also like?

Beyond Southland, New Zealand itself, the audience over-indexes on Blimpie (144.09×), Dollar General (10.95×), Joe Manganiello (19.97×), and Ariel Winter (10.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Southland, New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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