Rascasse Audience Intelligence

Burpee (exercise) Audience in United States

A data profile of the people who buy, follow and care about Burpee (exercise) in United States — modelled from more than twelve digital signal sources. Burpee (exercise) has an estimated audience of 964,897 people in United States.

#8787among Topic in United States#2253in Sports

The average Burpee (exercise) fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include ClassPass, Energy bar, High-intensity interval training, with strongest over-indexing on ClassPass (50.17× the country average).

Demographically, the Burpee (exercise) audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burpee (exercise) fan in United States is balanced, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for ClassPass.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burpee (exercise) profile in United States.

Audience size
965K
in United States
Gender
48.6%♀
51.4% male
Age
38.2
average years
Country rank
#24262
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burpee (exercise) fans

48.6% are female, 51.4% are male, average age 38.2.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Burpee (exercise) audience in United States
MetricValue
Female48.6%
Male51.4%
Average age38.2
Estimated audience size964,897
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Burpee (exercise) audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3922%
40-4923%
50+15%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Burpee (exercise) audience comes from United States.

Worldwide audience distribution share by country for Burpee (exercise)
CountryShare
United States29.8%
United Kingdom7.5%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burpee (exercise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Burpee (exercise) fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.46×
02New Hampshire~5K1.39×
03Pennsylvania~40K1.38×
04West Virginia~6K1.35×
05Maine~5K1.35×
06Kentucky~10K1.23×
07Connecticut~10K1.18×
08Massachusetts~20K1.16×
09Iowa~9K1.15×
10Maryland~20K1.14×
11Delaware~3K1.09×
12South Dakota~2K1.09×
13North Dakota~2K1.09×
14Ohio~30K1.08×
15Wisconsin~20K1.08×
16Arkansas~9K1.08×
17Virginia~30K1.07×
18Montana~3K1.07×
19Indiana~20K1.04×
20Nebraska~5K1.03×
21Rhode Island~3K1.03×
22Missouri~20K1.02×
23Michigan~30K1.01×
24Oklahoma~10K1.01×
25Mississippi~8K1.01×
26Idaho~5K1.01×
27Kansas~8K1.00×
28Tennessee~20K0.99×
29North Carolina~30K0.98×
30Minnesota~10K0.97×
31Illinois~30K0.96×
32New Jersey~20K0.95×
33Alabama~10K0.94×
34New York~50K0.93×
35South Carolina~10K0.91×
36Oregon~10K0.91×
37Washington~20K0.90×
38Louisiana~10K0.88×
39Georgia~30K0.84×
40New Mexico~4K0.84×
41Washington, District of Columbia~2K0.84×
42Alaska~2K0.84×
43Colorado~10K0.82×
44Utah~7K0.82×
45Hawaii~3K0.74×
46California~70K0.71×
47Florida~50K0.69×
48Texas~60K0.67×
49Nevada~6K0.65×
50Arizona~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Burpee (exercise), United States
0.64×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burpee (exercise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burpee (exercise) audience
#·InterestCategoryAffinity×
01ClassPassSports50.17×
02cardio fitnessSports24.46×
03Onet.plNews23.51×
04Resistance bandSports22.62×
05Ski jumpingSports20.00×
06Ambit EnergyHome & Garden20.00×
07Energy barFood & Beverages15.96×
08AMC TheatresMovies & TV10.97×
09DumbbellSports10.69×
10Yoga matSports10.65×
11High-intensity interval trainingSports8.87×
12Activity trackerTechnology & Electronics8.73×
13Olympic sportsSports7.39×
14Eddie BauerFashion & Accessoires5.63×
15SlickdealsShopping4.73×
16Hatha yogaHealth4.20×
17Crunch FitnessSports3.55×
18Planet FitnessSports2.97×
19Bath and BodyworksShopping2.84×
20Trader Joe'sShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burpee (exercise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burpee (exercise) audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.15×
MindfulnessBALANCE1.78×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burpee (exercise) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
Need for SecurityCONSERVATISM0.93×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Burpee (exercise) have in United States?

Burpee (exercise) has an estimated audience of 964,897 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Burpee (exercise) fans?

48.6% of Burpee (exercise) fans are female, 51.4% are male, with an average age of 38.2 years.

03

Which brands do Burpee (exercise) fans like most?

Burpee (exercise) fans show strongest brand affinity for ClassPass (50.17×), Energy bar (15.96×), and High-intensity interval training (8.87×) over the country average.

04

Where do Burpee (exercise) fans live in United States?

Burpee (exercise) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Burpee (exercise) fans also like?

Beyond Burpee (exercise) itself, the audience over-indexes on Energy bar (15.96×), High-intensity interval training (8.87×), Onet.pl (23.51×), and cardio fitness (24.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Burpee (exercise) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Burpee (exercise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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