Burpee (exercise) Audience in United States

Burpee (exercise) logo

Burpee (exercise) has an estimated audience of 964,897 people in United States. 48.6% are female, 51.4% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Product design, Kansas, Israel, Malayalam, Nebraska Cornhuskers football.

The average Burpee (exercise) fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Kansas, Israel, with strongest over-indexing on Product design (5.31× the country average). Demographically, the Burpee (exercise) audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Burpee (exercise) fans

Demographic split for Burpee (exercise) audience in United States
MetricValue
Female48.6%
Male51.4%
Average age38.2
Estimated audience size964,897

Audience persona

The typical Burpee (exercise) fan in United States is balanced, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Burpee (exercise) in United States
RegionReachAffinity
California79,8890.75×
Texas57,3220.69×
New York53,3530.99×
Florida47,4910.73×
Pennsylvania47,2431.45×
Ohio32,7741.1×
Illinois32,3171.01×
North Carolina29,6171.02×
Michigan26,6181.05×
Virginia26,2901.12×
Georgia26,2720.88×
New Jersey23,8880.97×
Massachusetts22,6081.19×
Maryland19,3241.16×
Tennessee19,2290.99×
Washington18,8920.98×
Indiana18,7741.07×
Wisconsin15,8311.09×
Missouri15,6321.01×
Kentucky15,4101.27×
Minnesota13,5430.98×
South Carolina13,3550.92×
Colorado12,6560.83×
Arizona12,2720.62×
Alabama11,9190.88×
Connecticut11,2711.16×
Louisiana10,8170.87×
Oregon10,7920.98×
Oklahoma10,7171×
Iowa9,2161.16×
Arkansas8,3701.05×
Mississippi7,6960.97×
Kansas7,6161×
Utah7,0600.82×
West Virginia5,9091.32×
Nevada5,6430.6×
New Hampshire5,4271.43×
Maine4,9031.42×
Nebraska4,8621×
Idaho4,5940.95×
New Mexico3,7870.78×
Rhode Island3,1221.02×
Vermont2,8511.68×
Delaware2,7791.04×
Montana2,7021.01×
Hawaii2,5140.61×
Washington, District of Columbia2,3910.82×
South Dakota2,2461.01×
North Dakota2,1481.08×
Alaska1,2350.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burpee (exercise) audience
BrandAffinityCategory
Product design5.31×Business & Career
Kansas4.15×Travel & Leisure
Israel2.37×Travel & Leisure
Malayalam9.16×Politics & Society
Nebraska Cornhuskers football2.22×Sports
Jesse Plemons1.89×Movies & TV
JDSU1.59×Business & Career
Iztaccihuatl15.87×
Urban horticulture1.8×Home & Garden
Home staging2.55×Home & Garden
Wikia1.59×Internet & Social Media
Charlamagne Tha God4.39×Movies & TV
Corona (band)2.33×Music & Radio
Mangaka1.67×Literature
Jeep Wagoneer2.24×Cars & Mobility
Monogram1.5×Home & Garden
Christmas Gifts1.97×Kids & Family
Kodiak, Alaska3.1×Travel & Leisure
Cachorro1.99×Pets & Animals
Malcolm Turnbull20×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burpee (exercise) audience
TraitClusterScore
Sports ActivityPOWER2.04
MindfulnessBALANCE1.86
Healthy LifestyleBALANCE1.41
Design AffinityPREMIUM1.23
Community OrientationOPEN1.22
Career OrientationPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Burpee (exercise)
CountryShare
United States29.9%
United Kingdom7.6%
India5.8%

See Burpee (exercise) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Burpee (exercise) have in United States?

Burpee (exercise) has an estimated audience of 964,897 people in United States, concentrated in California and Texas.

What is the gender split and age of Burpee (exercise) fans?

48.6% of Burpee (exercise) fans are female, 51.4% are male, with an average age of 38.2 years.

Which brands do Burpee (exercise) fans like most?

Burpee (exercise) fans show strongest brand affinity for Product design (5.31×), Kansas (4.15×), and Israel (2.37×) over the country average.

Where do Burpee (exercise) fans live in United States?

Burpee (exercise) fans in United States are most concentrated in California (reach 79,889), Texas (reach 57,322), and New York (reach 53,353). These three regions account for the largest share of the active audience.

What other brands do Burpee (exercise) fans also like?

Beyond Burpee (exercise) itself, the audience over-indexes on Kansas (4.15×), Israel (2.37×), Malayalam (9.16×), and Nebraska Cornhuskers football (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burpee (exercise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.