Dumbbell Audience in United States

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Dumbbell has an estimated audience of 5,439,788 people in United States. 43.9% are female, 56.1% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Barbell, Rings (gymnastics), Planet Fitness, Strength training, Squat (exercise).

The average Dumbbell fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barbell, Rings (gymnastics), Planet Fitness, with strongest over-indexing on Barbell (13.13× the country average). Demographically, the Dumbbell audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Dumbbell fans

Demographic split for Dumbbell audience in United States
MetricValue
Female43.9%
Male56.1%
Average age40.6
Estimated audience size5,439,788

Audience persona

The typical Dumbbell fan in United States is more male, around 40.6 years old, with strong Sports Activity tendencies and a notable affinity for Barbell.

Top regions in United States

Top regions ranked by reach for Dumbbell in United States
RegionReachAffinity
California782,4531.31×
Texas606,3371.3×
Florida407,5291.11×
New York339,9511.12×
Illinois197,6841.09×
Georgia192,8861.15×
Pennsylvania186,0531.02×
North Carolina179,0901.09×
Ohio175,8121.05×
New Jersey152,8561.1×
Michigan149,8711.05×
Virginia137,2501.04×
Washington122,1401.12×
Arizona110,9561×
Massachusetts109,4811.02×
Tennessee109,3771×
Indiana107,7361.08×
Maryland95,3611.02×
Missouri85,3920.97×
South Carolina83,4261.02×
Colorado79,8220.93×
Minnesota76,7540.98×
Louisiana76,1241.09×
Wisconsin75,8000.93×
Alabama75,6431×
Kentucky68,8811.01×
Oregon63,1271.01×
Oklahoma62,7721.04×
Nevada54,8771.04×
Connecticut53,5780.98×
Utah50,3401.03×
Iowa47,5951.06×
Arkansas46,2141.03×
Kansas43,7991.02×
Mississippi43,1340.96×
Nebraska28,0091.03×
Idaho27,5681.01×
New Mexico25,9000.95×
West Virginia23,9180.94×
Hawaii22,8090.98×
New Hampshire17,3490.81×
Maine16,8370.86×
Rhode Island14,8060.86×
Washington, District of Columbia13,9310.85×
Montana13,6980.91×
Delaware12,6010.84×
South Dakota11,8820.94×
North Dakota10,3720.93×
Alaska9,2260.79×
Vermont7,0250.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dumbbell audience
BrandAffinityCategory
Barbell13.13×Sports
Rings (gymnastics)14.81×Sports
Planet Fitness2.7×Sports
Strength training2.81×Sports
Squat (exercise)5.49×Sports
Happiness1.89×Health
Pull-up (exercise)11.95×Sports
Physical fitness1.64×Sports
Bench (weight training)11.9×Sports
Push-up5.47×Sports
Strength athletics9.83×Sports
Employment1.85×Business & Career
Basketball1.64×Sports
Soccer1.75×Sports
Knowledge1.78×Business & Career
Spotting (weight training)16.17×
U.S. state1.55×Travel & Leisure
Weight training2.36×Sports
United Technologies Corporation56.86×Business & Career
House1.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dumbbell audience
TraitClusterScore
Sports ActivityPOWER1.47
Healthy LifestyleBALANCE1.44
PatriotismCONSERVATISM1.21
Price SensitivityPREMIUM1.16
Design AffinityPREMIUM1.15
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Dumbbell
CountryShare
United States30.8%
United Kingdom8.8%
Germany4.3%

See Dumbbell audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Dumbbell have in United States?

Dumbbell has an estimated audience of 5,439,788 people in United States, concentrated in California and Texas.

What is the gender split and age of Dumbbell fans?

43.9% of Dumbbell fans are female, 56.1% are male, with an average age of 40.6 years.

Which brands do Dumbbell fans like most?

Dumbbell fans show strongest brand affinity for Barbell (13.13×), Rings (gymnastics) (14.81×), and Planet Fitness (2.7×) over the country average.

Where do Dumbbell fans live in United States?

Dumbbell fans in United States are most concentrated in California (reach 782,453), Texas (reach 606,337), and Florida (reach 407,529). These three regions account for the largest share of the active audience.

What other brands do Dumbbell fans also like?

Beyond Dumbbell itself, the audience over-indexes on Rings (gymnastics) (14.81×), Planet Fitness (2.7×), Strength training (2.81×), and Squat (exercise) (5.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dumbbell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.