Rascasse Audience Intelligence

Dumbbell Audience in United States

A data profile of the people who buy, follow and care about Dumbbell in United States — modelled from more than twelve digital signal sources. Dumbbell has an estimated audience of 5,439,788 people in United States.

#3578among Topic in United States#533in Sports

The average Dumbbell fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Barbell, Rings (gymnastics), Planet Fitness, with strongest over-indexing on Barbell (13.13× the country average).

Demographically, the Dumbbell audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dumbbell fan in United States is more male, around 40.6 years old, with strong Sports Activity tendencies and a notable affinity for Barbell.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dumbbell profile in United States.

Audience size
5.4M
in United States
Gender
43.9%♀
56.1% male
Age
40.6
average years
Country rank
#6200
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dumbbell fans

43.9% are female, 56.1% are male, average age 40.6.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Dumbbell audience in United States
MetricValue
Female43.9%
Male56.1%
Average age40.6
Estimated audience size5,439,788
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Dumbbell audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3923%
40-4924%
50+20%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Dumbbell audience comes from United States.

Worldwide audience distribution share by country for Dumbbell
CountryShare
United States30.6%
United Kingdom8.8%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dumbbell audience in United States is strongest.

Fig. 05

Top regions by affinity

Dumbbell fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K1.25×
02California~700K1.24×
03Georgia~200K1.11×
04New Jersey~200K1.09×
05Indiana~100K1.09×
06New York~300K1.07×
07Washington~100K1.07×
08Louisiana~80K1.07×
09Illinois~200K1.05×
10North Carolina~200K1.05×
11Iowa~50K1.04×
12Kansas~40K1.04×
13Hawaii~20K1.04×
14Arizona~100K1.03×
15Utah~50K1.03×
16Arkansas~50K1.03×
17Michigan~100K1.02×
18Alabama~80K1.02×
19Idaho~30K1.02×
20Nebraska~30K1.02×
21Florida~400K1.01×
22Pennsylvania~200K1.01×
23Ohio~200K1.01×
24Virginia~100K1.01×
25Mississippi~50K1.01×
26North Dakota~10K1.01×
27Kentucky~70K1.00×
28Oregon~60K1.00×
29Oklahoma~60K1.00×
30Nevada~50K1.00×
31Massachusetts~100K0.99×
32Maryland~90K0.99×
33Connecticut~50K0.99×
34South Dakota~10K0.99×
35South Carolina~80K0.98×
36Minnesota~80K0.98×
37Tennessee~100K0.97×
38New Mexico~30K0.97×
39West Virginia~20K0.97×
40Missouri~80K0.96×
41Montana~10K0.95×
42Wisconsin~80K0.93×
43Delaware~10K0.92×
44Colorado~80K0.91×
45Alaska~10K0.91×
46Maine~20K0.89×
47Rhode Island~20K0.88×
48New Hampshire~20K0.86×
49Washington, District of Columbia~10K0.85×
50Vermont~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Dumbbell, United States
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dumbbell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dumbbell audience
#·InterestCategoryAffinity×
01United Technologies CorporationBusiness & Career56.86×
02Spotting (weight training)Event16.17×
03Rings (gymnastics)Sports14.81×
04BarbellSports13.13×
05Pull-up (exercise)Sports11.95×
06Bench (weight training)Sports11.90×
07Strength athleticsSports9.83×
08Squat (exercise)Sports5.49×
09Push-upSports5.47×
10Strength trainingSports2.81×
11Planet FitnessSports2.70×
12Weight trainingSports2.36×
13HappinessHealth1.89×
14EmploymentBusiness & Career1.85×
15KnowledgeBusiness & Career1.78×
16SoccerSports1.75×
17Physical fitnessSports1.64×
18BasketballSports1.64×
19HouseHome & Garden1.60×
20U.S. stateTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dumbbell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dumbbell audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.81×
MindfulnessBALANCE1.70×
PatriotismCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dumbbell audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.10×
Urban LifestyleOPEN1.15×
SustainabilityBALANCE1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dumbbell have in United States?

Dumbbell has an estimated audience of 5,439,788 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dumbbell fans?

43.9% of Dumbbell fans are female, 56.1% are male, with an average age of 40.6 years.

03

Which brands do Dumbbell fans like most?

Dumbbell fans show strongest brand affinity for Barbell (13.13×), Rings (gymnastics) (14.81×), and Planet Fitness (2.7×) over the country average.

04

Where do Dumbbell fans live in United States?

Dumbbell fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Dumbbell fans also like?

Beyond Dumbbell itself, the audience over-indexes on Rings (gymnastics) (14.81×), Planet Fitness (2.7×), Strength training (2.81×), and Squat (exercise) (5.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Dumbbell audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dumbbell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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