Pull-up (exercise) Audience in United States
Pull-up (exercise) has an estimated audience of 2,348,822 people in United States. 49.1% are female, 50.9% are male, average age 36.6. Top brand affinities: The Historian, Product design, Elsword, Kansas, Natural rubber.
Top brand affinities include The Historian, Product design, Elsword, with strongest over-indexing on The Historian (41.24× the country average). Demographically, the Pull-up (exercise) audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Extroversion.
Category: Sports · Type: Topic
Demographics of Pull-up (exercise) fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 36.6 |
| Estimated audience size | 2,348,822 |
Audience persona
The typical Pull-up (exercise) fan in United States is balanced, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for The Historian.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Historian | 41.24× | Literature |
| Product design | 3.15× | Business & Career |
| Elsword | 20.53× | Games |
| Kansas | 2.67× | Travel & Leisure |
| Natural rubber | 1.69× | Cars & Mobility |
| Google Photos | 1.78× | Technology & Electronics |
| Bank account | 1.71× | Business & Career |
| Fairy godmother | 4.86× | Literature |
| Jesse Plemons | 2.06× | Movies & TV |
| nbc chicago | 3.19× | Movies & TV |
| Keeper (password manager) | 3.56× | Technology & Electronics |
| Governor of Michigan | 3.89× | Politics & Society |
| Mathcore | 4.18× | Music & Radio |
| Goop | 2.74× | Internet & Social Media |
| Malayalam | 5.5× | Politics & Society |
| JDSU | 1.54× | Business & Career |
| Historic site | 2.09× | Arts & Culture |
| Home staging | 2.51× | Home & Garden |
| Kingdom of Judah | 3.12× | Politics & Society |
| Hipster | 4.08× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.92 |
| Extroversion | THRILL | 1.81 |
| Design Affinity | PREMIUM | 1.49 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Mindfulness | BALANCE | 1.27 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Italy | 14.7% |
| Spain | 6.3% |
See Pull-up (exercise) audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pull-up (exercise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.