Rascasse Audience Intelligence

Pull-up (exercise) Audience in United States

A data profile of the people who buy, follow and care about Pull-up (exercise) in United States — modelled from more than twelve digital signal sources. Pull-up (exercise) has an estimated audience of 2,348,822 people in United States.

#5810among Topic in United States#1122in Sports

The average Pull-up (exercise) fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Biohacking, United Parcel Service, High-intensity interval training, with strongest over-indexing on Biohacking (33.49× the country average).

Demographically, the Pull-up (exercise) audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pull-up (exercise) fan in United States is balanced, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Biohacking.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pull-up (exercise) profile in United States.

Audience size
2.3M
in United States
Gender
49.1%♀
50.9% male
Age
36.6
average years
Country rank
#12515
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pull-up (exercise) fans

49.1% are female, 50.9% are male, average age 36.6.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Pull-up (exercise) audience in United States
MetricValue
Female49.1%
Male50.9%
Average age36.6
Estimated audience size2,348,822
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Pull-up (exercise) audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Pull-up (exercise) audience comes from United States.

Worldwide audience distribution share by country for Pull-up (exercise)
CountryShare
United States23.4%
Italy14.6%
Spain6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pull-up (exercise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pull-up (exercise) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.57×
02Maryland~60K1.39×
03Texas~300K1.31×
04Alabama~40K1.21×
05New Jersey~70K1.19×
06Georgia~90K1.18×
07Mississippi~20K1.17×
08West Virginia~10K1.17×
09Florida~200K1.16×
10New York~200K1.16×
11Virginia~70K1.16×
12South Carolina~40K1.13×
13Washington, District of Columbia~8K1.13×
14North Carolina~80K1.11×
15California~300K1.10×
16Illinois~90K1.09×
17Arkansas~20K1.09×
18Massachusetts~50K1.07×
19Pennsylvania~80K1.06×
20Connecticut~20K1.06×
21Delaware~7K1.05×
22Tennessee~50K1.02×
23Indiana~40K1.02×
24Kentucky~30K1.01×
25Ohio~70K1.00×
26Utah~20K0.99×
27Oklahoma~30K0.98×
28Michigan~60K0.97×
29Nebraska~10K0.97×
30North Dakota~5K0.97×
31Washington~40K0.95×
32Nevada~20K0.95×
33Hawaii~9K0.94×
34Kansas~20K0.92×
35Arizona~40K0.91×
36Missouri~30K0.91×
37Alaska~5K0.91×
38Rhode Island~7K0.90×
39Iowa~20K0.89×
40New Mexico~10K0.88×
41Minnesota~30K0.87×
42Idaho~10K0.86×
43Oregon~20K0.85×
44Colorado~30K0.84×
45Wisconsin~30K0.84×
46New Hampshire~8K0.84×
47Montana~6K0.84×
48South Dakota~5K0.83×
49Vermont~3K0.82×
50Maine~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Pull-up (exercise), United States
0.81×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pull-up (exercise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pull-up (exercise) audience
#·InterestCategoryAffinity×
01BiohackingTechnology & Electronics33.49×
02Foam rollingSports28.90×
03cardio fitnessSports26.08×
04Ninja WarriorSports24.08×
05Resistance bandSports23.53×
06Glacier National ParkTravel & Leisure20.00×
07ClassPassSports19.26×
08Protein ShakeFood & Beverages18.17×
09Tennis WarehouseShopping16.11×
10DumbbellSports11.95×
11stravaSports10.87×
12Toilet trainingKids & Family9.55×
13High-intensity interval trainingSports9.28×
14David BeckhamSports8.61×
15Energy barFood & Beverages8.26×
16JoJo SiwaMovies & TV8.13×
17United Parcel ServiceBusiness & Career7.41×
18Push-upSports4.75×
19Staples (Canada)Business & Career3.64×
20Planet FitnessSports1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pull-up (exercise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pull-up (exercise) audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.09×
PatriotismCONSERVATISM2.00×
ExtroversionTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pull-up (exercise) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Pet OwnershipJOY0.82×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pull-up (exercise) have in United States?

Pull-up (exercise) has an estimated audience of 2,348,822 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pull-up (exercise) fans?

49.1% of Pull-up (exercise) fans are female, 50.9% are male, with an average age of 36.6 years.

03

Which brands do Pull-up (exercise) fans like most?

Pull-up (exercise) fans show strongest brand affinity for Biohacking (33.49×), United Parcel Service (7.41×), and High-intensity interval training (9.28×) over the country average.

04

Where do Pull-up (exercise) fans live in United States?

Pull-up (exercise) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pull-up (exercise) fans also like?

Beyond Pull-up (exercise) itself, the audience over-indexes on United Parcel Service (7.41×), High-intensity interval training (9.28×), cardio fitness (26.08×), and Dumbbell (11.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Pull-up (exercise) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pull-up (exercise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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