Pull-up (exercise) Audience in United States
Pull-up (exercise) has an estimated audience of 2,348,822 people in United States. 49.1% are female, 50.9% are male, average age 36.6. Top brand affinities: Biohacking, David Beckham, Novak Djokovic, Tennis Warehouse, Protein Shake.
Top brand affinities include Biohacking, David Beckham, Novak Djokovic, with strongest over-indexing on Biohacking (33.23× the country average). Demographically, the Pull-up (exercise) audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Extroversion.
Category: Sports · Type: Topic
Demographics of Pull-up (exercise) fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 36.6 |
| Estimated audience size | 2,348,822 |
Audience persona
The typical Pull-up (exercise) fan in United States is balanced, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Biohacking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Biohacking | 33.23× | Technology & Electronics |
| David Beckham | 27.69× | Sports |
| Novak Djokovic | 19.83× | Sports |
| Tennis Warehouse | 41.24× | Shopping |
| Protein Shake | 32.5× | Food & Beverages |
| Venus Williams | 17.81× | Sports |
| cardio fitness | 31.01× | Sports |
| United Parcel Service | 5.45× | Business & Career |
| Indeed.com | 4.22× | Business & Career |
| Google Maps | 4.02× | Internet & Social Media |
| Staples (Canada) | 5.29× | Business & Career |
| High-intensity interval training | 8.32× | Sports |
| Kia Sportage | 20.53× | Cars & Mobility |
| ClassPass | 21.75× | Sports |
| JoJo Siwa | 10.7× | Movies & TV |
| Google News | 4.06× | News |
| Planet Fitness | 2.69× | Sports |
| Dumbbell | 9.05× | Sports |
| Glacier National Park | 20× | Travel & Leisure |
| Energy bar | 7.26× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.92 |
| Extroversion | THRILL | 1.81 |
| Design Affinity | PREMIUM | 1.49 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Mindfulness | BALANCE | 1.27 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Italy | 14.7% |
| Spain | 6.3% |
See Pull-up (exercise) audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pull-up (exercise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.