Rascasse Audience Intelligence

Toilet training Audience in United States

A data profile of the people who buy, follow and care about Toilet training in United States — modelled from more than twelve digital signal sources. Toilet training has an estimated audience of 2,895,723 people in United States.

#5206among Topic in United States#258in Kids & Family

The average Toilet training fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include United Parcel Service, Infant clothing, Toddler, with strongest over-indexing on United Parcel Service (5.42× the country average).

Demographically, the Toilet training audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Creativity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toilet training fan in United States is more female, around 39.7 years old, with strong Creativity tendencies and a notable affinity for United Parcel Service.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toilet training profile in United States.

Audience size
2.9M
in United States
Gender
84.4%♀
15.6% male
Age
39.7
average years
Country rank
#10604
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toilet training fans

84.4% are female, 15.6% are male, average age 39.7.

Fig. 02

Gender split

84.4%
Female
15.6%
Male
Demographic split for Toilet training audience in United States
MetricValue
Female84.4%
Male15.6%
Average age39.7
Estimated audience size2,895,723
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Toilet training audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3920%
40-4918%
50+23%
Fig. 04

Worldwide distribution

40.2%

of the worldwide Toilet training audience comes from United States.

Worldwide audience distribution share by country for Toilet training
CountryShare
United States40.2%
United Kingdom10.4%
South Korea7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toilet training audience in United States is strongest.

Fig. 05

Top regions by affinity

Toilet training fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K3.17×
02Massachusetts~70K1.29×
03Alaska~8K1.22×
04Vermont~6K1.19×
05North Dakota~7K1.14×
06South Dakota~8K1.13×
07Montana~9K1.12×
08Rhode Island~10K1.10×
09Maine~10K1.06×
10Delaware~8K1.05×
11New York~200K1.03×
12Idaho~10K1.03×
13Hawaii~10K1.03×
14Maryland~50K1.02×
15West Virginia~10K1.02×
16New Hampshire~10K1.02×
17Washington, District of Columbia~9K0.99×
18New Jersey~70K0.98×
19California~300K0.97×
20Nebraska~10K0.97×
21Washington~60K0.96×
22Mississippi~20K0.96×
23New Mexico~10K0.96×
24Connecticut~30K0.95×
25Kansas~20K0.94×
26Arkansas~20K0.93×
27Iowa~20K0.93×
28Wisconsin~40K0.92×
29Oregon~30K0.92×
30Florida~200K0.91×
31Minnesota~40K0.91×
32Oklahoma~30K0.91×
33Louisiana~30K0.89×
34Kentucky~30K0.89×
35Virginia~60K0.88×
36Alabama~40K0.88×
37Nevada~20K0.88×
38Missouri~40K0.87×
39Illinois~80K0.86×
40South Carolina~40K0.86×
41Pennsylvania~80K0.85×
42Indiana~50K0.85×
43Colorado~40K0.85×
44Arizona~50K0.84×
45Tennessee~50K0.83×
46North Carolina~70K0.82×
47Michigan~60K0.82×
48Ohio~70K0.79×
49Georgia~70K0.79×
50Texas~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Toilet training, United States
0.78×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toilet training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toilet training audience
#·InterestCategoryAffinity×
01Child safety seatKids & Family6.81×
02Cloth diaperKids & Family6.09×
03United Parcel ServiceBusiness & Career5.42×
04Baby foodKids & Family5.00×
05Infant clothingKids & Family4.96×
06Infant bodysuitKids & Family4.93×
07Diaper bagKids & Family4.92×
08PHPTechnology & Electronics4.47×
09ToddlerKids & Family4.18×
10Dog harnessPets & Animals3.37×
11InfantKids & Family2.74×
12Google DocsInternet & Social Media2.66×
13ChildKids & Family2.32×
14Kohl'sShopping2.19×
15Dollar GeneralShopping2.19×
16Target CorporationShopping1.91×
17PinterestInternet & Social Media1.79×
18BeveragesFood & Beverages1.74×
19WalmartShopping1.73×
20XInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toilet training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toilet training audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.50×
Family OrientationCONSERVATISM1.47×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toilet training audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Luxury OrientationPREMIUM0.83×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toilet training have in United States?

Toilet training has an estimated audience of 2,895,723 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toilet training fans?

84.4% of Toilet training fans are female, 15.6% are male, with an average age of 39.7 years.

03

Which brands do Toilet training fans like most?

Toilet training fans show strongest brand affinity for United Parcel Service (5.42×), Infant clothing (4.96×), and Toddler (4.18×) over the country average.

04

Where do Toilet training fans live in United States?

Toilet training fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Toilet training fans also like?

Beyond Toilet training itself, the audience over-indexes on Infant clothing (4.96×), Toddler (4.18×), Child (2.32×), and Infant (2.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Toilet training audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toilet training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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