Rascasse Audience Intelligence

Ninja Warrior Audience in United States

A data profile of the people who buy, follow and care about Ninja Warrior in United States — modelled from more than twelve digital signal sources. Ninja Warrior has an estimated audience of 400,848 people in United States.

#44among TV show in United States#3687among Movie / TV Show / Series in United States#4124in Sports

The average Ninja Warrior fan in United States is 31.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Anaerobic exercise, Biohacking, Interval training, with strongest over-indexing on Anaerobic exercise (85.15× the country average).

Demographically, the Ninja Warrior audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ninja Warrior fan in United States is more male, around 31.5 years old, with strong Sports Activity tendencies and a notable affinity for Anaerobic exercise.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ninja Warrior profile in United States.

Audience size
401K
in United States
Gender
40.9%♀
59.1% male
Age
31.5
average years
Country rank
#41584
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ninja Warrior viewers

40.9% are female, 59.1% are male, average age 31.5.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Ninja Warrior audience in United States
MetricValue
Female40.9%
Male59.1%
Average age31.5
Estimated audience size400,848
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Ninja Warrior audience in United States
Age bracketShare%
16-1937%
20-2925%
30-3920%
40-4913%
50+5%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Ninja Warrior audience comes from United States.

Worldwide audience distribution share by country for Ninja Warrior
CountryShare
United Kingdom13.5%
United States10.7%
Germany10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ninja Warrior audience in United States is strongest.

Fig. 05

Top regions by affinity

Ninja Warrior fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.35×
02New York~30K1.32×
03Colorado~8K1.24×
04Minnesota~7K1.20×
05California~50K1.17×
06Massachusetts~9K1.17×
07Connecticut~5K1.17×
08North Carolina~10K1.15×
09New Jersey~10K1.15×
10Missouri~7K1.12×
11Texas~40K1.11×
12Tennessee~9K1.11×
13Iowa~4K1.08×
14Illinois~10K1.06×
15Wisconsin~6K1.06×
16Michigan~10K1.05×
17Virginia~10K1.04×
18New Hampshire~2K1.04×
19Maryland~7K1.03×
20Pennsylvania~10K1.02×
21Nevada~4K1.02×
22Rhode Island~1K1.02×
23Vermont<1K1.02×
24Arizona~8K1.00×
25Kansas~3K1.00×
26Ohio~10K0.99×
27Florida~30K0.98×
28Alaska<1K0.98×
29Arkansas~3K0.97×
30Nebraska~2K0.97×
31Maine~1K0.97×
32South Dakota<1K0.97×
33Oklahoma~4K0.96×
34Delaware~1K0.96×
35New Mexico~2K0.95×
36North Dakota<1K0.95×
37Washington~8K0.94×
38West Virginia~2K0.94×
39Montana~1K0.94×
40Idaho~2K0.93×
41Georgia~10K0.92×
42Indiana~7K0.92×
43Kentucky~5K0.92×
44Oregon~4K0.91×
45Mississippi~3K0.88×
46Washington, District of Columbia~1K0.88×
47South Carolina~5K0.87×
48Hawaii~1K0.87×
49Alabama~5K0.85×
50Louisiana~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Ninja Warrior, United States
0.81×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ninja Warrior audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ninja Warrior audience
#·InterestCategoryAffinity×
01Anaerobic exerciseSports85.15×
02WithingsTechnology & Electronics62.38×
03American Ninja WarriorMovies & TV61.39×
04Fitness modelsSports58.64×
05BiohackingTechnology & Electronics49.48×
06Clean and jerkSports47.13×
07Interval trainingSports42.26×
08Snap FitnessSports38.88×
09High intensity trainingSports36.04×
10Obstacle racingCars & Mobility29.44×
11ClassPassSports29.42×
12Rogue FitnessSports26.86×
13Functional trainingSports20.28×
14Crossfit TrainingSports19.57×
15Venice, Los AngelesPOI18.30×
16Energy barFood & Beverages18.00×
17Dance studioSports16.64×
18Obstacle courseSports16.14×
19Fitness boot campSports13.36×
2024 Hour FitnessSports9.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ninja Warrior audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ninja Warrior audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER7.57×
Risk AppetiteTHRILL1.68×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ninja Warrior audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
SpiritualityBALANCE0.76×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ninja Warrior have in United States?

Ninja Warrior has an estimated audience of 400,848 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ninja Warrior viewers?

40.9% of Ninja Warrior fans are female, 59.1% are male, with an average age of 31.5 years.

03

Which brands do Ninja Warrior fans like most?

Ninja Warrior fans show strongest brand affinity for Anaerobic exercise (85.15×), Biohacking (49.48×), and Interval training (42.26×) over the country average.

04

Where do Ninja Warrior fans live in United States?

Ninja Warrior fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ninja Warrior fans also like?

Beyond Ninja Warrior itself, the audience over-indexes on Biohacking (49.48×), Interval training (42.26×), Obstacle racing (29.44×), and Crossfit Training (19.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ninja Warrior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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