Ninja Warrior Audience in United States

Ninja Warrior logo

Ninja Warrior has an estimated audience of 401,107 people in United States. 40.9% are female, 59.1% are male, average age 31.5. Top regions: California, Texas, New York. Top brand affinities: Anaerobic exercise, Biohacking, Interval training, Obstacle racing, Crossfit Training.

The average Ninja Warrior fan in United States is 31.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Anaerobic exercise, Biohacking, Interval training, with strongest over-indexing on Anaerobic exercise (85.15× the country average). Demographically, the Ninja Warrior audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Ninja Warrior fans

Demographic split for Ninja Warrior audience in United States
MetricValue
Female40.9%
Male59.1%
Average age31.5
Estimated audience size401,107

Audience persona

The typical Ninja Warrior fan in United States is more male, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Anaerobic exercise.

Top regions in United States

Top regions ranked by reach for Ninja Warrior in United States
RegionReachAffinity
California54,8901.24×
Texas41,0361.19×
New York32,1291.43×
Florida27,5681.02×
Illinois15,3291.15×
North Carolina14,6021.21×
Pennsylvania13,5761.01×
New Jersey13,1181.29×
Ohio12,7211.03×
Georgia11,5350.93×
Michigan11,0471.05×
Virginia10,8911.11×
Massachusetts9,7301.23×
Tennessee9,2011.14×
Colorado9,0441.43×
Arizona8,3961.03×
Missouri7,8261.21×
Washington7,7590.96×
Minnesota7,5341.31×
Maryland7,4491.08×
Indiana6,9010.94×
Wisconsin6,6891.11×
Connecticut5,2031.29×
Utah5,1121.42×
South Carolina4,9630.82×
Kentucky4,5570.91×
Nevada4,1591.07×
Oklahoma4,1450.93×
Oregon4,0780.89×
Alabama3,9490.7×
Iowa3,6401.1×
Louisiana3,5920.69×
Arkansas2,9210.88×
Kansas2,8350.9×
Mississippi2,6000.79×
Nebraska1,8610.93×
Idaho1,7040.85×
New Mexico1,6950.84×
New Hampshire1,5500.98×
West Virginia1,4020.75×
Maine1,3680.95×
Rhode Island1,2420.97×
Hawaii1,1890.69×
Delaware1,0110.91×
Washington, District of Columbia9490.79×
Montana7720.69×
South Dakota7310.79×
Alaska7080.83×
Vermont6800.97×
North Dakota6230.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ninja Warrior audience
BrandAffinityCategory
Anaerobic exercise85.15×Sports
Biohacking49.48×Technology & Electronics
Interval training42.26×Sports
Obstacle racing29.44×Cars & Mobility
Crossfit Training19.57×Sports
Dance studio16.64×Sports
American Ninja Warrior61.39×Movies & TV
Snap Fitness38.88×Sports
Venice, Los Angeles18.3×
Energy bar18×Food & Beverages
Functional training20.28×Sports
Fitness models58.64×Sports
Clean and jerk47.13×Sports
High intensity training36.04×Sports
Obstacle course16.14×Sports
ClassPass29.42×Sports
Fitness boot camp13.36×Sports
Withings62.38×Technology & Electronics
24 Hour Fitness9.72×Sports
Rogue Fitness26.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ninja Warrior audience
TraitClusterScore
PatriotismCONSERVATISM1.65
Family OrientationCONSERVATISM1.65
ExtroversionTHRILL1.41
MindfulnessBALANCE1.28
Early Adopter MentalityPOWER1.22
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Ninja Warrior
CountryShare
United Kingdom14.3%
United States11.1%
Germany10.2%

See Ninja Warrior audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Ninja Warrior have in United States?

Ninja Warrior has an estimated audience of 401,107 people in United States, concentrated in California and Texas.

What is the gender split and age of Ninja Warrior fans?

40.9% of Ninja Warrior fans are female, 59.1% are male, with an average age of 31.5 years.

Which brands do Ninja Warrior fans like most?

Ninja Warrior fans show strongest brand affinity for Anaerobic exercise (85.15×), Biohacking (49.48×), and Interval training (42.26×) over the country average.

Where do Ninja Warrior fans live in United States?

Ninja Warrior fans in United States are most concentrated in California (reach 54,890), Texas (reach 41,036), and New York (reach 32,129). These three regions account for the largest share of the active audience.

What other brands do Ninja Warrior fans also like?

Beyond Ninja Warrior itself, the audience over-indexes on Biohacking (49.48×), Interval training (42.26×), Obstacle racing (29.44×), and Crossfit Training (19.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ninja Warrior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.