A data profile of the people who buy, follow and care about Ninja Warrior in Germany — modelled from more than twelve digital signal sources. Ninja Warrior has an estimated audience of 385,861 people in Germany.
The average Ninja Warrior fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Obstacle racing, Obstacle course, Kino (band), with strongest over-indexing on Obstacle racing (27.32× the country average).
Demographically, the Ninja Warrior audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Sports Activity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ninja Warrior fan in Germany is more male, around 31.9 years old, with strong Sports Activity tendencies and a notable affinity for Obstacle racing.
The key figures that characterise the Ninja Warrior profile in Germany.
41.6% are female, 58.4% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 31.9 |
| Estimated audience size | 385,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 12% | |
| 50+ | 4% |
of the worldwide Ninja Warrior audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 13.5% |
| United States | 10.7% |
| Germany | 10.3% |
Where the Ninja Warrior audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~70K | 1.44× | |
| 02 | Bayern | ~70K | 1.23× | |
| 03 | Sachsen | ~20K | 1.19× | |
| 04 | Rheinland-Pfalz | ~20K | 1.09× | |
| 05 | Niedersachsen | ~40K | 1.07× | |
| 06 | Schleswig-Holstein | ~10K | 1.06× | |
| 07 | Saarland | ~5K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~80K | 1.03× | |
| 09 | Brandenburg | ~10K | 1.01× | |
| 10 | Mecklenburg-Vorpommern | ~7K | 0.96× | |
| 11 | Thüringen | ~9K | 0.95× | |
| 12 | Hessen | ~30K | 0.94× | |
| 13 | Sachsen-Anhalt | ~9K | 0.89× | |
| 14 | Hamburg | ~7K | 0.79× | |
| 15 | Bremen | ~2K | 0.78× | |
| 16 | Berlin | ~10K | 0.65× |
The strongest cross-interests of the Ninja Warrior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Obstacle course | Sports | 30.50× | ||
| 02 | Obstacle racing | Cars & Mobility | 27.32× | ||
| 03 | Athletics (sport) | Topic | 22.05× | ||
| 04 | Tough Mudder | Sports | 13.64× | ||
| 05 | 10,000 metres | Sports | 10.83× | ||
| 06 | Long jump | Sports | 9.20× | ||
| 07 | Flywheel | Home & Garden | 7.52× | ||
| 08 | CapCut | Technology & Electronics | 5.81× | ||
| 09 | Kino (band) | Music & Radio | 4.84× | ||
| 10 | Projection screen | Technology & Electronics | 4.11× | ||
| 11 | Cell (biology) | Health | 4.02× | ||
| 12 | Millie Bobby Brown | Movies & TV | 2.85× | ||
| 13 | Let's Dance (German TV series) | Movies & TV | 2.74× | ||
| 14 | Gute Zeiten, schlechte Zeiten | Movies & TV | 2.10× | ||
| 15 | Sportschau | Sports | 1.89× | ||
| 16 | 2. Bundesliga | Sports | 1.74× | ||
| 17 | FIFA World Cup | Sports | 1.63× | ||
| 18 | SV Werder Bremen | Sports | 1.52× | ||
| 19 | Borussia Dortmund | Sports | 1.51× | ||
| 20 | FC Bayern Munich | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.38× | |
| Mindfulness | BALANCE | 1.35× | |
| Risk Appetite | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.88× |
Ninja Warrior has an estimated audience of 385,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
41.6% of Ninja Warrior fans are female, 58.4% are male, with an average age of 31.9 years.
Ninja Warrior fans show strongest brand affinity for Obstacle racing (27.32×), Obstacle course (30.5×), and Kino (band) (4.84×) over the country average.
Ninja Warrior fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Ninja Warrior itself, the audience over-indexes on Obstacle course (30.5×), Kino (band) (4.84×), 10,000 metres (10.83×), and Tough Mudder (13.64×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ninja Warrior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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