Rascasse Audience Intelligence

Obstacle racing Audience in United States

A data profile of the people who buy, follow and care about Obstacle racing in United States — modelled from more than twelve digital signal sources. Obstacle racing has an estimated audience of 6,124,001 people in United States.

#3321among Topic in United States#228in Cars & Mobility

The average Obstacle racing fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Biohacking, Spartan race, Extreme sport, with strongest over-indexing on Biohacking (21.72× the country average).

Demographically, the Obstacle racing audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Obstacle racing fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Biohacking.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Obstacle racing profile in United States.

Audience size
6.1M
in United States
Gender
42.4%♀
57.6% male
Age
38.5
average years
Country rank
#5631
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Obstacle racing fans

42.4% are female, 57.6% are male, average age 38.5.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Obstacle racing audience in United States
MetricValue
Female42.4%
Male57.6%
Average age38.5
Estimated audience size6,124,001
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Obstacle racing audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

43.9%

of the worldwide Obstacle racing audience comes from United States.

Worldwide audience distribution share by country for Obstacle racing
CountryShare
United States43.9%
United Kingdom8.5%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Obstacle racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Obstacle racing fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~30K1.77×
02Florida~500K1.29×
03Hawaii~30K1.27×
04Massachusetts~200K1.25×
05Georgia~200K1.21×
06Virginia~200K1.18×
07New Hampshire~30K1.17×
08Vermont~10K1.13×
09Connecticut~70K1.11×
10Idaho~30K1.11×
11Utah~60K1.10×
12North Carolina~200K1.09×
13Maryland~100K1.09×
14California~700K1.08×
15Pennsylvania~200K1.07×
16Arizona~100K1.07×
17Iowa~50K1.06×
18Montana~20K1.06×
19Rhode Island~20K1.04×
20Colorado~100K1.03×
21Ohio~200K1.02×
22Alaska~10K1.01×
23Kansas~50K1.00×
24Tennessee~100K0.99×
25North Dakota~10K0.98×
26Indiana~100K0.97×
27South Carolina~90K0.97×
28Nevada~60K0.97×
29West Virginia~30K0.97×
30South Dakota~10K0.97×
31Washington, District of Columbia~20K0.95×
32Washington~100K0.94×
33Maine~20K0.94×
34Alabama~80K0.93×
35Arkansas~50K0.93×
36Texas~500K0.92×
37Kentucky~70K0.92×
38Oregon~60K0.92×
39New Jersey~100K0.91×
40Oklahoma~60K0.89×
41Nebraska~30K0.89×
42Wisconsin~80K0.88×
43Mississippi~40K0.88×
44New Mexico~30K0.88×
45Illinois~200K0.87×
46Missouri~80K0.85×
47Louisiana~60K0.82×
48New York~300K0.81×
49Michigan~100K0.76×
50Minnesota~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Obstacle racing, United States
0.76×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Obstacle racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Obstacle racing audience
#·InterestCategoryAffinity×
01London MarathonSports30.14×
02Ninja WarriorSports29.44×
03BiohackingTechnology & Electronics21.72×
04Spartan raceSports12.27×
05Changing HabitsHealth10.01×
06Winter Olympic GamesSports8.12×
07PelotonSports8.00×
08Half marathonSports7.29×
09High-intensity interval trainingSports6.53×
10Family carCars & Mobility5.99×
11Extreme sportSports5.92×
12ASICSFashion & Accessoires4.95×
13Ski resortTravel & Leisure4.38×
14CrossFitSports4.07×
15Natural foodsFood & Beverages4.06×
16GymnasticsSports3.77×
17Drop shippingShopping3.48×
18Planet FitnessSports2.80×
19Physical fitnessSports2.06×
20SupermanMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Obstacle racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Obstacle racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.60×
Risk AppetiteTHRILL2.28×
IndulgenceJOY1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Obstacle racing audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Social Media UsageJOY0.94×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Obstacle racing have in United States?

Obstacle racing has an estimated audience of 6,124,001 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Obstacle racing fans?

42.4% of Obstacle racing fans are female, 57.6% are male, with an average age of 38.5 years.

03

Which brands do Obstacle racing fans like most?

Obstacle racing fans show strongest brand affinity for Biohacking (21.72×), Spartan race (12.27×), and Extreme sport (5.92×) over the country average.

04

Where do Obstacle racing fans live in United States?

Obstacle racing fans in United States are most concentrated in California (reach ~700K), Florida (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Obstacle racing fans also like?

Beyond Obstacle racing itself, the audience over-indexes on Spartan race (12.27×), Extreme sport (5.92×), High-intensity interval training (6.53×), and Physical fitness (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Obstacle racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Obstacle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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