Obstacle racing Audience in United States

Obstacle racing logo

Obstacle racing has an estimated audience of 6,124,001 people in United States. 42.4% are female, 57.6% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Vocal harmony, Wok, Governor of Michigan.

The average Obstacle racing fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Vocal harmony, with strongest over-indexing on Goop (12.72× the country average). Demographically, the Obstacle racing audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Sport

Demographics of Obstacle racing fans

Demographic split for Obstacle racing audience in United States
MetricValue
Female42.4%
Male57.6%
Average age38.5
Estimated audience size6,124,001

Audience persona

The typical Obstacle racing fan in United States is more male, around 38.5 years old, with strong Sports Activity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Obstacle racing in United States
RegionReachAffinity
California586,2130.87×
Texas435,5270.83×
Florida392,6810.95×
New York286,2520.84×
Pennsylvania209,8591.02×
Georgia203,9771.08×
Illinois199,0590.98×
North Carolina198,1211.08×
Virginia194,6861.31×
Ohio186,0770.99×
New Jersey149,1680.96×
Massachusetts137,7821.14×
Arizona123,8500.99×
Indiana114,6251.02×
Maryland113,2801.08×
Michigan113,1320.71×
Tennessee111,5230.91×
Washington105,6770.86×
Missouri92,7270.94×
Wisconsin90,2710.98×
South Carolina89,9640.98×
Colorado88,3510.92×
Alabama81,9440.96×
Connecticut78,7831.28×
Oregon74,9321.07×
Kentucky69,5390.91×
Oklahoma67,5870.99×
Minnesota67,3950.77×
Utah65,3181.19×
Kansas64,7121.34×
Louisiana55,0200.7×
Arkansas51,8331.03×
Nevada47,8760.81×
Mississippi40,6650.81×
Iowa39,6760.79×
Idaho36,3921.18×
New Hampshire30,0661.25×
Nebraska24,7310.81×
New Mexico23,4300.76×
West Virginia23,3530.82×
Hawaii23,1760.88×
Maine19,7300.9×
Rhode Island18,5810.95×
Montana17,7761.05×
Alaska17,4791.33×
Vermont17,1331.59×
Washington, District of Columbia15,7690.86×
South Dakota15,0391.06×
North Dakota14,6431.16×
Wyoming14,1691.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Obstacle racing audience
BrandAffinityCategory
Goop12.72×Internet & Social Media
Grinch7.95×Movies & TV
Vocal harmony8.78×Music & Radio
Wok11.71×Food & Beverages
Governor of Michigan12.96×Politics & Society
Product design3.02×Business & Career
Hibachi11.42×Food & Beverages
Google Home8.58×Technology & Electronics
Natural rubber2.63×Cars & Mobility
Personality7.54×Business & Career
Nebraska Cornhuskers football4.21×Sports
Grace Slick10.1×Music & Radio
Cherish (group)12.38×Music & Radio
El Paso County, Colorado14.45×Travel & Leisure
Hipster10.38×Politics & Society
Home construction1.55×Home & Garden
Bank account2.66×Business & Career
headspace9.78×Health
Guitarist (magazine)11.6×Music & Radio
No Escape (1994 film)11.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Obstacle racing audience
TraitClusterScore
Sports ActivityPOWER1.85
Risk AppetiteTHRILL1.7
SustainabilityBALANCE1.63
ExtroversionTHRILL1.6
Healthy LifestyleBALANCE1.51
Early Adopter MentalityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Obstacle racing
CountryShare
United States43.9%
United Kingdom8.5%
Germany5.0%

See Obstacle racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Obstacle racing have in United States?

Obstacle racing has an estimated audience of 6,124,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Obstacle racing fans?

42.4% of Obstacle racing fans are female, 57.6% are male, with an average age of 38.5 years.

Which brands do Obstacle racing fans like most?

Obstacle racing fans show strongest brand affinity for Goop (12.72×), Grinch (7.95×), and Vocal harmony (8.78×) over the country average.

Where do Obstacle racing fans live in United States?

Obstacle racing fans in United States are most concentrated in California (reach 586,213), Texas (reach 435,527), and Florida (reach 392,681). These three regions account for the largest share of the active audience.

What other brands do Obstacle racing fans also like?

Beyond Obstacle racing itself, the audience over-indexes on Grinch (7.95×), Vocal harmony (8.78×), Wok (11.71×), and Governor of Michigan (12.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Obstacle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.