London Marathon Audience in United States

Demographics of London Marathon fans

Audience persona

The typical London Marathon fan in United States is balanced, around 35.7 years old, with strong Sustainability tendencies and a notable affinity for Obstacle course.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See London Marathon audiences in other countries

• London Marathon — Germany
• London Marathon — United Kingdom
• London Marathon — France
• London Marathon — Italy
• London Marathon — Spain
• London Marathon — Brazil
• London Marathon — Japan
• London Marathon — South Korea
• London Marathon — India

More Marathon audiences in United States

• Boston Marathon (4,216,468)
• New York City Marathon (3,323,097)
• Chicago Marathon (3,123,735)
• Rock 'n' Roll Marathon Series (2,465,691)
• World Marathon Majors (1,321,751)

Frequently asked questions

How many fans does London Marathon have in United States?

London Marathon has an estimated audience of 289,623 people in United States, concentrated in New York and California.

What is the gender split and age of London Marathon fans?

52.2% of London Marathon fans are female, 47.8% are male, with an average age of 35.7 years.

Which brands do London Marathon fans like most?

London Marathon fans show strongest brand affinity for Obstacle course (32.18×), Obstacle racing (30.14×), and Anaerobic exercise (55.89×) over the country average.

Where do London Marathon fans live in United States?

London Marathon fans in United States are most concentrated in New York (reach 44,687), California (reach 34,503), and Massachusetts (reach 22,559). These three regions account for the largest share of the active audience.

What other brands do London Marathon fans also like?

Beyond London Marathon itself, the audience over-indexes on Obstacle racing (30.14×), Anaerobic exercise (55.89×), Ironman 70.3 (47.14×), and Endurance training (40.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for London Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.