Rascasse Audience Intelligence

London Marathon Audience in United States

A data profile of the people who buy, follow and care about London Marathon in United States — modelled from more than twelve digital signal sources. London Marathon has an estimated audience of 290,057 people in United States.

#10among Marathon in United States#637among Event in United States#4957in Sports

The average London Marathon fan in United States is 35.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Massachusetts.

Top brand affinities include Obstacle course, Obstacle racing, Anaerobic exercise, with strongest over-indexing on Obstacle course (32.18× the country average).

Demographically, the London Marathon audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical London Marathon fan in United States is balanced, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for Obstacle course.

Category: Sports · Type: Event · Subtype: Marathon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the London Marathon profile in United States.

Audience size
290K
in United States
Gender
52.2%♀
47.8% male
Age
35.7
average years
Country rank
#49204
Event in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of London Marathon fans

52.2% are female, 47.8% are male, average age 35.7.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for London Marathon audience in United States
MetricValue
Female52.2%
Male47.8%
Average age35.7
Estimated audience size290,057
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the London Marathon audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

8.9%

of the worldwide London Marathon audience comes from United States.

Worldwide audience distribution share by country for London Marathon
CountryShare
United Kingdom78.5%
United States8.9%
Italy1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the London Marathon audience in United States is strongest.

Fig. 05

Top regions by affinity

London Marathon fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K3.39×
02Washington, District of Columbia~3K3.11×
03New York~40K2.39×
04Colorado~7K1.54×
05Illinois~10K1.52×
06New Hampshire~2K1.44×
07Connecticut~4K1.34×
08Vermont<1K1.32×
09New Jersey~9K1.28×
10Oregon~4K1.26×
11Maine~1K1.24×
12Rhode Island~1K1.15×
13Virginia~8K1.10×
14California~30K1.09×
15Washington~6K1.09×
16Hawaii~1K1.04×
17Pennsylvania~10K1.00×
18North Carolina~9K1.00×
19Minnesota~4K1.00×
20Utah~3K0.99×
21Alaska<1K0.97×
22Maryland~5K0.95×
23Montana<1K0.91×
24Wisconsin~4K0.89×
25West Virginia~1K0.89×
26North Dakota<1K0.89×
27Delaware<1K0.86×
28South Dakota<1K0.86×
29Georgia~7K0.83×
30Florida~20K0.81×
31Indiana~4K0.81×
32Ohio~7K0.79×
33Idaho~1K0.79×
34Michigan~6K0.78×
35South Carolina~3K0.78×
36Nebraska~1K0.77×
37Texas~20K0.76×
38Iowa~2K0.76×
39New Mexico~1K0.76×
40Kentucky~3K0.74×
41Kansas~2K0.74×
42Tennessee~4K0.73×
43Mississippi~2K0.73×
44Missouri~3K0.71×
45Nevada~2K0.71×
46Arkansas~2K0.71×
47Oklahoma~2K0.69×
48Arizona~4K0.65×
49Louisiana~2K0.65×
50Alabama~3K0.64×
Fig. 06

Affinity by region

Affinity by region — London Marathon, United States
0.64×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the London Marathon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for London Marathon audience
#·InterestCategoryAffinity×
01Spartan Race TrainingSports77.01×
02Anaerobic exerciseSports55.89×
03Ironman 70.3Sports47.14×
04Endurance trainingSports40.26×
05Obstacle courseSports32.18×
06Obstacle racingCars & Mobility30.14×
07Rock 'n' Roll Marathon SeriesSports30.00×
08BiohackingTechnology & Electronics16.96×
09EnduranceSports12.60×
10Interval trainingSports12.12×
11FlywheelHome & Garden9.00×
12MyFitnessPalSports8.06×
13Crossfit TrainingSports6.55×
14Dance studioSports6.12×
15New BalanceFashion & Accessoires5.69×
16LA FitnessSports5.54×
17Road runningSports5.30×
18Extreme sportSports4.95×
19Planet FitnessSports3.49×
20Whole Foods MarketShopping2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the London Marathon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by London Marathon audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER3.68×
Healthy LifestyleBALANCE1.72×
Risk AppetiteTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by London Marathon audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.55×
SpiritualityBALANCE0.68×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does London Marathon have in United States?

London Marathon has an estimated audience of 290,057 people in United States, concentrated in New York and California.

02

What is the gender split and age of London Marathon fans?

52.2% of London Marathon fans are female, 47.8% are male, with an average age of 35.7 years.

03

Which brands do London Marathon fans like most?

London Marathon fans show strongest brand affinity for Obstacle course (32.18×), Obstacle racing (30.14×), and Anaerobic exercise (55.89×) over the country average.

04

Where do London Marathon fans live in United States?

London Marathon fans in United States are most concentrated in New York (reach ~40K), California (reach ~30K), and Massachusetts (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do London Marathon fans also like?

Beyond London Marathon itself, the audience over-indexes on Obstacle racing (30.14×), Anaerobic exercise (55.89×), Ironman 70.3 (47.14×), and Endurance training (40.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marathon audiences in United States

See London Marathon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for London Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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