Spartan Race Training Audience in United States

Spartan Race Training has an estimated audience of 330,543 people in United States. 54.0% are female, 46.0% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, New York City Marathon, ASICS, Tough Mudder, Nike+.

The average Spartan Race Training fan in United States is 31.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, New York City Marathon, ASICS, with strongest over-indexing on PSV Eindhoven (62.52× the country average). Demographically, the Spartan Race Training audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Spartan Race Training fans

Demographic split for Spartan Race Training audience in United States
MetricValue
Female54.0%
Male46.0%
Average age31.8
Estimated audience size330,543

Audience persona

The typical Spartan Race Training fan in United States is balanced, around 31.8 years old, with strong Sports Activity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Spartan Race Training in United States
RegionReachAffinity
California45,5471.25×
Texas29,4491.04×
Florida21,9500.98×
New York13,3530.72×
North Carolina12,6231.27×
Arizona9,0721.34×
South Carolina8,1901.65×
Georgia7,9520.78×
Massachusetts7,8101.2×
Pennsylvania7,7420.7×
Tennessee6,9221.04×
New Jersey6,6100.79×
Ohio6,3710.63×
Utah6,3142.13×
Virginia6,1180.76×
Washington5,6630.85×
Colorado4,4170.85×
Michigan4,3130.5×
Indiana4,2190.7×
Illinois3,9330.36×
Nevada3,8121.19×
Idaho3,3922.05×
Maryland3,2360.57×
Louisiana2,8870.68×
Connecticut2,7990.84×
Kentucky2,6730.65×
Alabama2,5880.56×
Oregon2,2740.6×
Arkansas2,2440.82×
Oklahoma2,1940.6×
Hawaii2,1891.54×
Missouri2,1320.4×
Mississippi2,0440.75×
Wisconsin2,0190.41×
Montana1,9002.07×
West Virginia1,6881.1×
Iowa1,6540.61×
New Mexico1,5940.96×
Minnesota1,5780.33×
Kansas1,5590.6×
New Hampshire1,4721.13×
Nebraska1,2820.77×
Rhode Island1,2641.2×
Alaska1,1891.68×
Maine1,1050.93×
South Dakota1,0231.34×
Vermont1,0101.74×
North Dakota9961.47×
Delaware9901.09×
Wyoming9641.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spartan Race Training audience
BrandAffinityCategory
PSV Eindhoven62.52×Sports
New York City Marathon26.76×Sports
ASICS13.75×Fashion & Accessoires
Tough Mudder16.67×Sports
Nike+12.4×Sports
New Balance6.68×Fashion & Accessoires
Deutsche Eishockey Liga38.66×Sports
Google Maps3.63×Internet & Social Media
Autism Awareness8.03×Health
Back to the Future11.85×Movies & TV
Diabetes mellitus awareness5.4×Health
Winter Olympic Games8.97×Sports
London Marathon44.09×Sports
Feyenoord32.35×Sports
Patagonia6.23×Fashion & Accessoires
Protein Shake16.69×Food & Beverages
Green Bay Packers4.18×Sports
Singer-songwriter2.67×Music & Radio
Nike3.22×Fashion & Accessoires
Microblogging5.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spartan Race Training audience
TraitClusterScore
Sports ActivityPOWER1.9
Healthy LifestyleBALANCE1.69
Luxury OrientationPREMIUM1.49
Early Adopter MentalityPOWER1.36
Family OrientationCONSERVATISM1.32
MindfulnessBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Spartan Race Training
CountryShare
United States68.9%
Spain20.8%
Italy2.3%

See Spartan Race Training audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Spartan Race Training have in United States?

Spartan Race Training has an estimated audience of 330,543 people in United States, concentrated in California and Texas.

What is the gender split and age of Spartan Race Training fans?

54.0% of Spartan Race Training fans are female, 46.0% are male, with an average age of 31.8 years.

Which brands do Spartan Race Training fans like most?

Spartan Race Training fans show strongest brand affinity for PSV Eindhoven (62.52×), New York City Marathon (26.76×), and ASICS (13.75×) over the country average.

Where do Spartan Race Training fans live in United States?

Spartan Race Training fans in United States are most concentrated in California (reach 45,547), Texas (reach 29,449), and Florida (reach 21,950). These three regions account for the largest share of the active audience.

What other brands do Spartan Race Training fans also like?

Beyond Spartan Race Training itself, the audience over-indexes on New York City Marathon (26.76×), ASICS (13.75×), Tough Mudder (16.67×), and Nike+ (12.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spartan Race Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.