Rascasse Audience Intelligence

Spartan Race Training Audience in United States

A data profile of the people who buy, follow and care about Spartan Race Training in United States — modelled from more than twelve digital signal sources. Spartan Race Training has an estimated audience of 330,543 people in United States.

#13073among Topic in United States#4607in Sports

The average Spartan Race Training fan in United States is 31.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ironman World Championship, New York City Marathon, London Marathon, with strongest over-indexing on Ironman World Championship (38.38× the country average).

Demographically, the Spartan Race Training audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Indulgence, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spartan Race Training fan in United States is balanced, around 31.8 years old, with strong Indulgence tendencies and a notable affinity for Ironman World Championship.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spartan Race Training profile in United States.

Audience size
331K
in United States
Gender
54.0%♀
46.0% male
Age
31.8
average years
Country rank
#45975
Topic in United States
Fig. 01

Search interest · 12-month trend

+87%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spartan Race Training fans

54.0% are female, 46.0% are male, average age 31.8.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Spartan Race Training audience in United States
MetricValue
Female54.0%
Male46.0%
Average age31.8
Estimated audience size330,543
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Spartan Race Training audience in United States
Age bracketShare%
16-1935%
20-2925%
30-3920%
40-4915%
50+4%
Fig. 04

Worldwide distribution

68.9%

of the worldwide Spartan Race Training audience comes from United States.

Worldwide audience distribution share by country for Spartan Race Training
CountryShare
United States68.9%
Spain20.8%
Italy2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spartan Race Training audience in United States is strongest.

Fig. 05

Top regions by affinity

Spartan Race Training fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.51×
02Idaho~2K1.39×
03Montana~1K1.33×
04Vermont<1K1.24×
05South Carolina~6K1.22×
06Hawaii~2K1.15×
07Arizona~7K1.11×
08North Dakota<1K1.11×
09Alaska<1K1.10×
10North Carolina~10K1.09×
11Rhode Island~1K1.09×
12Massachusetts~7K1.08×
13New Hampshire~1K1.07×
14California~40K1.06×
15West Virginia~2K1.05×
16South Dakota<1K1.05×
17Maine~1K1.04×
18Delaware<1K1.03×
19Nevada~3K1.02×
20New Mexico~2K1.00×
21Washington, District of Columbia<1K0.99×
22Tennessee~6K0.97×
23Mississippi~3K0.97×
24Nebraska~2K0.97×
25Washington~6K0.95×
26Arkansas~3K0.95×
27Alabama~4K0.94×
28Connecticut~3K0.93×
29Colorado~5K0.92×
30Kansas~2K0.92×
31Iowa~2K0.91×
32Texas~30K0.90×
33Louisiana~4K0.90×
34Oklahoma~3K0.90×
35Florida~20K0.89×
36Kentucky~4K0.89×
37Oregon~3K0.87×
38Indiana~5K0.86×
39New Jersey~7K0.84×
40Virginia~7K0.84×
41Wisconsin~4K0.84×
42Missouri~4K0.83×
43Minnesota~4K0.83×
44Georgia~8K0.82×
45Maryland~5K0.82×
46Pennsylvania~9K0.80×
47Ohio~8K0.79×
48Michigan~7K0.77×
49New York~10K0.75×
50Illinois~8K0.71×
Fig. 06

Affinity by region

Affinity by region — Spartan Race Training, United States
0.71×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spartan Race Training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spartan Race Training audience
#·InterestCategoryAffinity×
01London MarathonSports77.01×
02Ironman World ChampionshipSports38.38×
03New York City MarathonSports30.56×
04Winter Olympic GamesSports13.66×
05Tough MudderSports13.16×
06Half marathonSports10.78×
07High-intensity interval trainingSports10.70×
08PelotonSports10.51×
09ASICSFashion & Accessoires10.19×
10Energy barFood & Beverages9.10×
11KarateSports9.10×
12Natural foodsFood & Beverages5.47×
13Extreme sportSports5.37×
14New BalanceFashion & Accessoires4.56×
15Green Bay PackersSports4.35×
16Track and fieldSports3.87×
17NordstromShopping3.18×
18Physical fitnessSports2.46×
19Alcoholic beveragesFood & Beverages2.08×
20CookingFood & Beverages2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spartan Race Training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spartan Race Training audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.05×
Sports ActivityPOWER1.99×
PatriotismCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spartan Race Training audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.85×
TraditionCONSERVATISM0.85×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spartan Race Training have in United States?

Spartan Race Training has an estimated audience of 330,543 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spartan Race Training fans?

54.0% of Spartan Race Training fans are female, 46.0% are male, with an average age of 31.8 years.

03

Which brands do Spartan Race Training fans like most?

Spartan Race Training fans show strongest brand affinity for Ironman World Championship (38.38×), New York City Marathon (30.56×), and London Marathon (77.01×) over the country average.

04

Where do Spartan Race Training fans live in United States?

Spartan Race Training fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Spartan Race Training fans also like?

Beyond Spartan Race Training itself, the audience over-indexes on New York City Marathon (30.56×), London Marathon (77.01×), High-intensity interval training (10.7×), and Winter Olympic Games (13.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Spartan Race Training audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spartan Race Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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