Flywheel Audience in United States

Flywheel logo

Flywheel has an estimated audience of 8,615,411 people in United States. 55.3% are female, 44.7% are male, average age 33.5. Top regions: California, Texas, New York. Top brand affinities: Kansas, Natural rubber, Product design, Mothercare, Israel.

The average Flywheel fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kansas, Natural rubber, Product design, with strongest over-indexing on Kansas (5.28× the country average). Demographically, the Flywheel audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Flywheel fans

Demographic split for Flywheel audience in United States
MetricValue
Female55.3%
Male44.7%
Average age33.5
Estimated audience size8,615,411

Audience persona

The typical Flywheel fan in United States is more female, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for Kansas.

Top regions in United States

Top regions ranked by reach for Flywheel in United States
RegionReachAffinity
California1,281,8951.35×
Texas819,7071.11×
New York567,9261.18×
Florida489,0410.84×
Illinois305,0001.06×
North Carolina274,5591.06×
Georgia272,7721.03×
Pennsylvania257,1100.89×
Massachusetts231,7951.37×
Virginia230,2831.1×
Washington228,9061.32×
Ohio221,8510.84×
Michigan197,7110.88×
New Jersey189,7450.87×
Tennessee184,8111.07×
Arizona170,2020.97×
Missouri162,2391.17×
Colorado151,4121.12×
Indiana144,7460.92×
Maryland141,5820.96×
Minnesota137,0791.11×
Oregon131,8721.34×
Wisconsin121,9110.94×
South Carolina121,0720.93×
Alabama112,7750.94×
Kentucky108,7771.01×
Louisiana98,3490.89×
Oklahoma95,9711×
Utah87,2751.13×
Arkansas86,8031.22×
Connecticut78,0970.9×
Nebraska72,7741.68×
Kansas71,4191.05×
Nevada69,1960.83×
Mississippi67,2940.95×
Iowa63,6600.9×
Idaho44,2711.02×
New Mexico36,0720.83×
Washington, District of Columbia34,9601.35×
New Hampshire33,9281×
Hawaii33,0770.89×
Maine27,7070.9×
West Virginia26,8340.67×
Rhode Island21,9200.8×
Montana20,3810.85×
Delaware17,9830.76×
South Dakota14,3940.72×
Alaska14,2260.77×
North Dakota13,9040.79×
Vermont13,7260.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flywheel audience
BrandAffinityCategory
Kansas5.28×Travel & Leisure
Natural rubber2.17×Cars & Mobility
Product design2×Business & Career
Mothercare2.73×Kids & Family
Israel1.72×Travel & Leisure
Jesse Plemons2.51×Movies & TV
Cachorro3.75×Pets & Animals
Thom Browne6.42×Fashion & Accessoires
UK garage3.67×Music & Radio
Justice1.91×Politics & Society
Bank account1.56×Business & Career
Sub Zero (Official)6.04×Literature
N1 road (South Africa)2.48×Travel & Leisure
Graham Greene (actor)3.66×
Ken Griffey Jr.4.67×Sports
Monogram2.19×Home & Garden
Business English3.21×Business & Career
JDSU1.72×Business & Career
Highland games4.8×Sports
Nebraska Cornhuskers football1.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flywheel audience
TraitClusterScore
Design AffinityPREMIUM2.03
SustainabilityBALANCE1.96
Sports ActivityPOWER1.73
LGBTQ+ IdentityOPEN1.68
Early Adopter MentalityPOWER1.58
Family OrientationCONSERVATISM1.55

Worldwide distribution

Worldwide audience distribution share by country for Flywheel
CountryShare
United States36.6%
Japan11.4%
Germany6.3%

See Flywheel audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Flywheel have in United States?

Flywheel has an estimated audience of 8,615,411 people in United States, concentrated in California and Texas.

What is the gender split and age of Flywheel fans?

55.3% of Flywheel fans are female, 44.7% are male, with an average age of 33.5 years.

Which brands do Flywheel fans like most?

Flywheel fans show strongest brand affinity for Kansas (5.28×), Natural rubber (2.17×), and Product design (2×) over the country average.

Where do Flywheel fans live in United States?

Flywheel fans in United States are most concentrated in California (reach 1,281,895), Texas (reach 819,707), and New York (reach 567,926). These three regions account for the largest share of the active audience.

What other brands do Flywheel fans also like?

Beyond Flywheel itself, the audience over-indexes on Natural rubber (2.17×), Product design (2×), Mothercare (2.73×), and Israel (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flywheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.