Rascasse Audience Intelligence

Bench (weight training) Audience in United States

A data profile of the people who buy, follow and care about Bench (weight training) in United States — modelled from more than twelve digital signal sources. Bench (weight training) has an estimated audience of 2,173,996 people in United States.

#6049among Topic in United States#1192in Sports

The average Bench (weight training) fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, Slim Fast, Olympic sports, with strongest over-indexing on High-intensity interval training (14.28× the country average).

Demographically, the Bench (weight training) audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bench (weight training) fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bench (weight training) profile in United States.

Audience size
2.2M
in United States
Gender
42.9%♀
57.1% male
Age
37.2
average years
Country rank
#13336
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bench (weight training) fans

42.9% are female, 57.1% are male, average age 37.2.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Bench (weight training) audience in United States
MetricValue
Female42.9%
Male57.1%
Average age37.2
Estimated audience size2,173,996
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Bench (weight training) audience in United States
Age bracketShare%
16-1919%
20-2925%
30-3924%
40-4921%
50+12%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Bench (weight training) audience comes from United States.

Worldwide audience distribution share by country for Bench (weight training)
CountryShare
United States32.1%
United Kingdom6.9%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bench (weight training) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bench (weight training) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~50K1.75×
02Vermont~5K1.28×
03California~300K1.24×
04Texas~200K1.22×
05New York~100K1.11×
06Maryland~40K1.11×
07New Jersey~60K1.09×
08Washington~50K1.07×
09Hawaii~10K1.06×
10Utah~20K1.05×
11Illinois~70K1.03×
12North Carolina~70K1.03×
13Connecticut~20K1.03×
14Kansas~20K1.03×
15Georgia~70K1.02×
16Massachusetts~40K1.02×
17Louisiana~30K1.02×
18Florida~100K1.01×
19Ohio~70K1.01×
20Oklahoma~20K1.01×
21Arkansas~20K1.00×
22Nebraska~10K1.00×
23Virginia~50K0.99×
24New Mexico~10K0.99×
25Idaho~10K0.99×
26South Dakota~5K0.99×
27North Dakota~4K0.99×
28Arizona~40K0.98×
29South Carolina~30K0.98×
30Oregon~20K0.97×
31Pennsylvania~70K0.96×
32Michigan~50K0.96×
33Indiana~40K0.96×
34Colorado~30K0.96×
35Kentucky~30K0.96×
36Montana~6K0.95×
37Tennessee~40K0.93×
38Wisconsin~30K0.93×
39Alabama~30K0.93×
40Iowa~20K0.93×
41Missouri~30K0.92×
42Mississippi~20K0.91×
43Rhode Island~6K0.91×
44Delaware~5K0.90×
45Nevada~20K0.89×
46Maine~7K0.89×
47Washington, District of Columbia~6K0.89×
48Alaska~4K0.88×
49New Hampshire~7K0.86×
50West Virginia~9K0.84×
Fig. 06

Affinity by region

Affinity by region — Bench (weight training), United States
0.84×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bench (weight training) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bench (weight training) audience
#·InterestCategoryAffinity×
01Slim FastFood & Beverages38.77×
02GymPassSports22.76×
03Jillian Michaels (personal trainer)Movies & TV15.63×
04High-intensity interval trainingSports14.28×
05Rogue FitnessSports12.55×
06DumbbellSports11.90×
07Olympic sportsSports10.88×
08Optimum NutritionHealth9.06×
09PelotonSports6.33×
10AerobicsSports5.54×
11Female bodybuildingSports4.39×
12Push-upSports4.04×
13CrossFitSports2.71×
14Scooby-DooMovies & TV2.36×
15VeganismFood & Beverages1.68×
16Planet FitnessSports1.65×
17CouponsShopping1.60×
18SmartphonesTechnology & Electronics1.55×
19EnergyHome & Garden1.55×
20Alcoholic beveragesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bench (weight training) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bench (weight training) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.09×
Sports ActivityPOWER1.59×
IndulgenceJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bench (weight training) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.70×
Pet OwnershipJOY0.82×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bench (weight training) have in United States?

Bench (weight training) has an estimated audience of 2,173,996 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bench (weight training) fans?

42.9% of Bench (weight training) fans are female, 57.1% are male, with an average age of 37.2 years.

03

Which brands do Bench (weight training) fans like most?

Bench (weight training) fans show strongest brand affinity for High-intensity interval training (14.28×), Slim Fast (38.77×), and Olympic sports (10.88×) over the country average.

04

Where do Bench (weight training) fans live in United States?

Bench (weight training) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bench (weight training) fans also like?

Beyond Bench (weight training) itself, the audience over-indexes on Slim Fast (38.77×), Olympic sports (10.88×), Dumbbell (11.9×), and Jillian Michaels (personal trainer) (15.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Bench (weight training) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bench (weight training). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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