Bench (weight training) Audience in United States
Bench (weight training) has an estimated audience of 2,173,996 people in United States. 42.9% are female, 57.1% are male, average age 37.2. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, High-intensity interval training, Microblogging, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, High-intensity interval training, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bench (weight training) audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Sports Activity.
Category: Sports · Type: Topic
Demographics of Bench (weight training) fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 37.2 |
| Estimated audience size | 2,173,996 |
Audience persona
The typical Bench (weight training) fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| High-intensity interval training | 12.6× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Kia Sportage | 20.49× | Cars & Mobility |
| Olympic sports | 11.41× | Sports |
| Slim Fast | 37.81× | Food & Beverages |
| Aerobics | 7× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Livemusic | 3.85× | Music & Radio |
| MyFitnessPal | 6.84× | Sports |
| New Balance | 3.55× | Fashion & Accessoires |
| Rogue Fitness | 11.78× | Sports |
| Jillian Michaels (personal trainer) | 9.81× | Movies & TV |
| Honda HR-V | 13.8× | Cars & Mobility |
| Los Angeles Lakers | 2.75× | Sports |
| Personal trainer | 3.1× | Sports |
| CrossFit | 3.3× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.74 |
| Sports Activity | POWER | 1.55 |
| Luxury Orientation | PREMIUM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Early Adopter Mentality | POWER | 1.31 |
| LGBTQ+ Identity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 6.9% |
| Spain | 5.8% |
See Bench (weight training) audiences in other countries
- Bench (weight training) — Germany
- Bench (weight training) — United Kingdom
- Bench (weight training) — France
- Bench (weight training) — Italy
- Bench (weight training) — Spain
- Bench (weight training) — Brazil
- Bench (weight training) — Japan
- Bench (weight training) — South Korea
- Bench (weight training) — India
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bench (weight training). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.