Bench (weight training) Audience in United States
Bench (weight training) has an estimated audience of 2,173,996 people in United States. 42.9% are female, 57.1% are male, average age 37.2. Top brand affinities: Product design, Elsword, Urban Outfitters, Julius Caesar (play), Berks County, Pennsylvania.
Top brand affinities include Product design, Elsword, Urban Outfitters, with strongest over-indexing on Product design (2.66× the country average). Demographically, the Bench (weight training) audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Sports Activity.
Category: Sports · Type: Topic
Demographics of Bench (weight training) fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 37.2 |
| Estimated audience size | 2,173,996 |
Audience persona
The typical Bench (weight training) fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.66× | Business & Career |
| Elsword | 20.49× | Games |
| Urban Outfitters | 2.06× | Shopping |
| Julius Caesar (play) | 7× | |
| Berks County, Pennsylvania | 11.83× | Travel & Leisure |
| NBC10 Philadelphia | 8.34× | Movies & TV |
| UK garage | 4.98× | Music & Radio |
| JDSU | 2.3× | Business & Career |
| Figure painting (hobby) | 4.05× | Arts & Culture |
| Corona (band) | 3.83× | Music & Radio |
| nbc chicago | 3.6× | Movies & TV |
| Home staging | 2.86× | Home & Garden |
| Jaws | 2.8× | Movies & TV |
| Pro-Ject | 2.03× | Music & Radio |
| Euskaltel | 37.81× | Technology & Electronics |
| University of Colorado Denver | 7.03× | Business & Career |
| Queens College, City University of New York | 3.17× | Business & Career |
| Hebe | 2.78× | Home & Garden |
| Noodle (Gorillaz) | 1.52× | Music & Radio |
| Consequence (rapper) | 2.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.74 |
| Sports Activity | POWER | 1.55 |
| Luxury Orientation | PREMIUM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Early Adopter Mentality | POWER | 1.31 |
| LGBTQ+ Identity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 6.9% |
| Spain | 5.8% |
See Bench (weight training) audiences in other countries
- Bench (weight training) — Germany
- Bench (weight training) — United Kingdom
- Bench (weight training) — France
- Bench (weight training) — Italy
- Bench (weight training) — Spain
- Bench (weight training) — Brazil
- Bench (weight training) — Japan
- Bench (weight training) — South Korea
- Bench (weight training) — India
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bench (weight training). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.