Slim Fast Audience in United States

Slim Fast logo

Slim Fast has an estimated audience of 587,817 people in United States. 72.8% are female, 27.2% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Fitness app, Bench (weight training), Nightlife, Optimum Nutrition, Biceps.

The average Slim Fast fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fitness app, Bench (weight training), Nightlife, with strongest over-indexing on Fitness app (30.81× the country average). Demographically, the Slim Fast audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Slim Fast fans

Demographic split for Slim Fast audience in United States
MetricValue
Female72.8%
Male27.2%
Average age43.0
Estimated audience size587,817

Audience persona

The typical Slim Fast fan in United States is more female, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Fitness app.

Top regions in United States

Top regions ranked by reach for Slim Fast in United States
RegionReachAffinity
California61,3860.95×
Texas58,6411.16×
Florida40,0611.01×
New York34,7821.06×
Ohio23,1631.28×
Pennsylvania22,8051.15×
Illinois21,9631.12×
Georgia20,7901.15×
North Carolina19,1301.08×
Michigan18,1481.18×
New Jersey15,8171.06×
Virginia14,3061×
Tennessee13,6861.16×
Indiana12,1581.13×
Arizona11,8620.99×
Alabama11,4761.4×
Massachusetts11,1740.96×
Maryland10,6021.05×
Louisiana10,3041.36×
South Carolina10,1411.15×
Missouri10,1301.07×
Kentucky9,3031.26×
Washington8,6460.73×
Wisconsin8,4240.95×
Oklahoma8,3531.28×
Colorado7,6780.83×
Minnesota7,6210.9×
Mississippi6,5791.36×
Arkansas6,2491.29×
Connecticut6,0921.03×
Oregon5,8400.87×
Nevada5,4480.96×
Kansas4,8231.04×
Iowa4,7260.98×
Utah4,5260.86×
West Virginia3,5091.28×
Nebraska2,5950.88×
New Mexico2,4480.83×
Idaho2,3150.79×
New Hampshire2,1000.91×
Maine1,7940.85×
Hawaii1,6950.67×
Delaware1,6070.99×
Rhode Island1,5950.85×
Montana1,2360.76×
South Dakota1,1840.87×
North Dakota1,0830.9×
Washington, District of Columbia1,0750.61×
Alaska7500.6×
Wyoming6760.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slim Fast audience
BrandAffinityCategory
Fitness app30.81×Sports
Bench (weight training)38.77×Sports
Nightlife8.3×Arts & Culture
Optimum Nutrition25.84×Health
Biceps26.32×Sports
Carnival Cruises7.87×Travel & Leisure
Weight Loss with New Lifestyle Diet68.28×
cardio fitness21.3×Sports
Muscle tone12.2×Health
Caffeine6.71×Food & Beverages
The Biggest Loser13.85×Movies & TV
Mounjaro6.77×Health
Junk food12.06×Food & Beverages
Dexter Jackson (bodybuilder)45.43×Sports
Prenatal nutrition23.59×Health
Fish (food)12.53×Food & Beverages
Eurodance8.43×Music & Radio
Water damage12.51×Home & Garden
Healthy habits2.47×Health
Wegovy5.27×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slim Fast audience
TraitClusterScore
Career OrientationPOWER1.97
Community OrientationOPEN1.75
Convenience OrientationPREMIUM1.52
Quality AwarenessPREMIUM1.49
Healthy LifestyleBALANCE1.47
LGBTQ+ IdentityOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Slim Fast
CountryShare
United States54.6%
United Kingdom18.5%
Germany5.4%

See Slim Fast audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Slim Fast have in United States?

Slim Fast has an estimated audience of 587,817 people in United States, concentrated in California and Texas.

What is the gender split and age of Slim Fast fans?

72.8% of Slim Fast fans are female, 27.2% are male, with an average age of 43.0 years.

Which brands do Slim Fast fans like most?

Slim Fast fans show strongest brand affinity for Fitness app (30.81×), Bench (weight training) (38.77×), and Nightlife (8.3×) over the country average.

Where do Slim Fast fans live in United States?

Slim Fast fans in United States are most concentrated in California (reach 61,386), Texas (reach 58,641), and Florida (reach 40,061). These three regions account for the largest share of the active audience.

What other brands do Slim Fast fans also like?

Beyond Slim Fast itself, the audience over-indexes on Bench (weight training) (38.77×), Nightlife (8.3×), Optimum Nutrition (25.84×), and Biceps (26.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Slim Fast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.