Rascasse Audience Intelligence

Slim Fast Target Market in United States

A data profile of the people who buy, follow and care about Slim Fast in United States — modelled from more than twelve digital signal sources. Slim Fast has an estimated audience of 586,027 people in United States.

#3446among Brand in United States#1797in Food & Beverages

The average Slim Fast fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fitness app, Bench (weight training), Nightlife, with strongest over-indexing on Fitness app (30.81× the country average).

Demographically, the Slim Fast audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Tradition, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slim Fast fan in United States is more female, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Fitness app.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slim Fast profile in United States.

Audience size
586K
in United States
Gender
72.8%♀
27.2% male
Age
43.0
average years
Country rank
#33285
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Slim Fast

72.8% are female, 27.2% are male, average age 43.0.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Slim Fast audience in United States
MetricValue
Female72.8%
Male27.2%
Average age43.0
Estimated audience size586,027
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Slim Fast audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4929%
50+25%
Fig. 04

Worldwide distribution

55.2%

of the worldwide Slim Fast audience comes from United States.

Worldwide audience distribution share by country for Slim Fast
CountryShare
United States55.2%
United Kingdom18.3%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slim Fast audience in United States is strongest.

Fig. 05

Top regions by affinity

Slim Fast customers by region in United States
#RegionReachAffinity×
01Alabama~10K1.34×
02Louisiana~10K1.30×
03Mississippi~6K1.29×
04Arkansas~6K1.28×
05Kentucky~9K1.25×
06Oklahoma~8K1.22×
07Ohio~20K1.21×
08Tennessee~10K1.20×
09West Virginia~3K1.20×
10Indiana~10K1.17×
11Michigan~20K1.15×
12Georgia~20K1.14×
13South Carolina~10K1.12×
14Pennsylvania~20K1.10×
15Texas~60K1.09×
16Illinois~20K1.08×
17Missouri~10K1.08×
18North Carolina~20K1.07×
19Maryland~10K1.03×
20Kansas~5K1.03×
21Florida~40K1.01×
22Connecticut~6K1.01×
23New York~30K1.00×
24New Jersey~20K1.00×
25Virginia~10K1.00×
26Iowa~5K0.99×
27Delaware~2K0.99×
28Nebraska~3K0.98×
29Arizona~10K0.97×
30New Hampshire~2K0.97×
31North Dakota~1K0.96×
32Wisconsin~8K0.95×
33Nevada~5K0.95×
34South Dakota~1K0.95×
35Maine~2K0.94×
36Rhode Island~2K0.94×
37New Mexico~3K0.93×
38Minnesota~8K0.92×
39Massachusetts~10K0.91×
40Alaska~1K0.91×
41Vermont<1K0.91×
42Utah~5K0.90×
43Montana~1K0.90×
44Idaho~3K0.89×
45California~60K0.88×
46Oregon~6K0.86×
47Colorado~8K0.84×
48Hawaii~2K0.84×
49Washington, District of Columbia~1K0.83×
50Washington~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Slim Fast, United States
0.76×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slim Fast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slim Fast audience
#·InterestCategoryAffinity×
01Weight Loss with New Lifestyle DietTopic68.28×
02Dexter Jackson (bodybuilder)Sports45.43×
03Bench (weight training)Sports38.77×
04Fitness appSports30.81×
05BicepsSports26.32×
06Optimum NutritionHealth25.84×
07Prenatal nutritionHealth23.59×
08cardio fitnessSports21.30×
09The Biggest LoserMovies & TV13.85×
10Fish (food)Food & Beverages12.53×
11Water damageHome & Garden12.51×
12Muscle toneHealth12.20×
13Junk foodFood & Beverages12.06×
14EurodanceMusic & Radio8.43×
15NightlifeArts & Culture8.30×
16Carnival CruisesTravel & Leisure7.87×
17MounjaroHealth6.77×
18CaffeineFood & Beverages6.71×
19WegovyHealth5.27×
20Healthy habitsHealth2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slim Fast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slim Fast audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.63×
Sports ActivityPOWER1.38×
MindfulnessBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slim Fast audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
PatriotismCONSERVATISM0.92×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Slim Fast's target market in United States?

Slim Fast's target market in United States covers an estimated 586,027 people, concentrated in California and Texas.

02

What is the gender split and age of Slim Fast customers?

72.8% of the Slim Fast audience are female, 27.2% are male, with an average age of 43.0 years.

03

Which brands do Slim Fast fans like most?

Slim Fast fans show strongest brand affinity for Fitness app (30.81×), Bench (weight training) (38.77×), and Nightlife (8.3×) over the country average.

04

Where do Slim Fast fans live in United States?

Slim Fast fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Slim Fast fans also like?

Beyond Slim Fast itself, the audience over-indexes on Bench (weight training) (38.77×), Nightlife (8.3×), Optimum Nutrition (25.84×), and Biceps (26.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Slim Fast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slim Fast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →