A data profile of the people who buy, follow and care about Biceps in United States — modelled from more than twelve digital signal sources. Biceps has an estimated audience of 1,603,770 people in United States.
The average Biceps fan in United States is 36.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Smart Communications, Wallace and Gromit, Judo, with strongest over-indexing on Smart Communications (20× the country average).
Demographically, the Biceps audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Biceps fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Smart Communications.
The key figures that characterise the Biceps profile in United States.
35.0% are female, 65.0% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 36.1 |
| Estimated audience size | 1,603,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Biceps audience comes from United States.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.7% |
| Germany | 4.0% |
Where the Biceps audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 1.35× | |
| 02 | Texas | ~200K | 1.34× | |
| 03 | Hawaii | ~8K | 1.19× | |
| 04 | Georgia | ~60K | 1.17× | |
| 05 | Maryland | ~30K | 1.14× | |
| 06 | Louisiana | ~20K | 1.14× | |
| 07 | Florida | ~100K | 1.12× | |
| 08 | Nevada | ~20K | 1.12× | |
| 09 | Arizona | ~40K | 1.11× | |
| 10 | Illinois | ~60K | 1.10× | |
| 11 | North Carolina | ~50K | 1.10× | |
| 12 | Mississippi | ~10K | 1.09× | |
| 13 | Oklahoma | ~20K | 1.08× | |
| 14 | New Mexico | ~9K | 1.08× | |
| 15 | Virginia | ~40K | 1.07× | |
| 16 | Kentucky | ~20K | 1.07× | |
| 17 | New York | ~90K | 1.06× | |
| 18 | New Jersey | ~40K | 1.05× | |
| 19 | Tennessee | ~30K | 1.03× | |
| 20 | Pennsylvania | ~60K | 1.02× | |
| 21 | Washington | ~30K | 1.02× | |
| 22 | Indiana | ~30K | 1.02× | |
| 23 | Alabama | ~20K | 1.02× | |
| 24 | Arkansas | ~10K | 1.02× | |
| 25 | West Virginia | ~8K | 1.01× | |
| 26 | Connecticut | ~20K | 1.00× | |
| 27 | Delaware | ~4K | 1.00× | |
| 28 | Alaska | ~3K | 1.00× | |
| 29 | South Carolina | ~20K | 0.99× | |
| 30 | Utah | ~10K | 0.98× | |
| 31 | Rhode Island | ~5K | 0.98× | |
| 32 | North Dakota | ~3K | 0.97× | |
| 33 | Ohio | ~50K | 0.96× | |
| 34 | Massachusetts | ~30K | 0.96× | |
| 35 | Nebraska | ~8K | 0.96× | |
| 36 | Oregon | ~20K | 0.95× | |
| 37 | Michigan | ~40K | 0.94× | |
| 38 | Kansas | ~10K | 0.93× | |
| 39 | Missouri | ~20K | 0.92× | |
| 40 | South Dakota | ~3K | 0.91× | |
| 41 | Minnesota | ~20K | 0.90× | |
| 42 | Iowa | ~10K | 0.90× | |
| 43 | Idaho | ~7K | 0.89× | |
| 44 | Wisconsin | ~20K | 0.87× | |
| 45 | Colorado | ~20K | 0.86× | |
| 46 | Washington, District of Columbia | ~4K | 0.86× | |
| 47 | Maine | ~5K | 0.85× | |
| 48 | New Hampshire | ~5K | 0.84× | |
| 49 | Montana | ~3K | 0.78× | |
| 50 | Vermont | ~2K | 0.78× |
The strongest cross-interests of the Biceps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slim Fast | Food & Beverages | 26.32× | ||
| 02 | Smart Communications | Technology & Electronics | 20.00× | ||
| 03 | Wallace and Gromit | Movies & TV | 20.00× | ||
| 04 | Carrefour | Shopping | 20.00× | ||
| 05 | cardio fitness | Sports | 17.46× | ||
| 06 | Aikido | Sports | 11.94× | ||
| 07 | Taekwondo | Sports | 7.73× | ||
| 08 | Judo | Sports | 6.78× | ||
| 09 | Energy bar | Food & Beverages | 6.70× | ||
| 10 | High-intensity interval training | Sports | 5.76× | ||
| 11 | Aerobics | Sports | 5.75× | ||
| 12 | Anthony Joshua | Sports | 5.71× | ||
| 13 | FedEx Office | Business & Career | 5.42× | ||
| 14 | Fasting | Health | 4.85× | ||
| 15 | MyFitnessPal | Sports | 4.35× | ||
| 16 | Grappling | Sports | 3.79× | ||
| 17 | Hair Extensions | Beauty & Wellness | 2.23× | ||
| 18 | Personal trainer | Sports | 2.20× | ||
| 19 | Indeed.com | Business & Career | 2.10× | ||
| 20 | Superman | Movies & TV | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.71× | |
| Risk Appetite | THRILL | 1.45× | |
| Sports Activity | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.72× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Convenience Orientation | PREMIUM | 0.81× |
Biceps has an estimated audience of 1,603,770 people in United States, concentrated in California and Texas.
35.0% of Biceps fans are female, 65.0% are male, with an average age of 36.1 years.
Biceps fans show strongest brand affinity for Smart Communications (20×), Wallace and Gromit (20×), and Judo (6.78×) over the country average.
Biceps fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Biceps itself, the audience over-indexes on Wallace and Gromit (20×), Judo (6.78×), Aikido (11.94×), and High-intensity interval training (5.76×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Biceps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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