Rascasse Audience Intelligence

Wegovy Target Market in United States

A data profile of the people who buy, follow and care about Wegovy in United States — modelled from more than twelve digital signal sources. Wegovy has an estimated audience of 6,382,543 people in United States.

#561among Brand in United States#228in Health

The average Wegovy fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, QVC, Discount stores, with strongest over-indexing on Trader Joe's (2.27× the country average).

Demographically, the Wegovy audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wegovy fan in United States is more female, around 44.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Trader Joe's.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wegovy profile in United States.

Audience size
6.4M
in United States
Gender
68.7%♀
31.3% male
Age
44.9
average years
Country rank
#5431
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wegovy

68.7% are female, 31.3% are male, average age 44.9.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Wegovy audience in United States
MetricValue
Female68.7%
Male31.3%
Average age44.9
Estimated audience size6,382,543
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Wegovy audience in United States
Age bracketShare%
16-193%
20-2912%
30-3929%
40-4938%
50+19%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Wegovy audience comes from United States.

Worldwide audience distribution share by country for Wegovy
CountryShare
United States28.3%
Brazil15.3%
United Kingdom10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wegovy audience in United States is strongest.

Fig. 05

Top regions by affinity

Wegovy customers by region in United States
#RegionReachAffinity×
01Mississippi~70K1.41×
02Kentucky~100K1.31×
03Tennessee~200K1.30×
04West Virginia~40K1.25×
05North Carolina~200K1.21×
06Pennsylvania~200K1.15×
07Delaware~20K1.15×
08Virginia~200K1.14×
09South Carolina~100K1.14×
10Arkansas~60K1.11×
11Kansas~50K1.10×
12Louisiana~90K1.09×
13New Jersey~200K1.08×
14Alabama~90K1.08×
15Minnesota~90K1.07×
16Iowa~50K1.07×
17Maryland~100K1.06×
18New Hampshire~30K1.06×
19Rhode Island~20K1.04×
20North Dakota~10K1.04×
21Georgia~200K1.02×
22Ohio~200K1.02×
23Michigan~200K1.02×
24Indiana~100K1.02×
25Maine~20K1.02×
26Massachusetts~100K1.01×
27Connecticut~60K1.01×
28Florida~400K1.00×
29Wisconsin~90K1.00×
30South Dakota~10K1.00×
31Illinois~200K0.98×
32Missouri~100K0.98×
33Texas~500K0.97×
34Oklahoma~70K0.97×
35Nebraska~30K0.97×
36Alaska~10K0.94×
37Vermont~10K0.93×
38New York~300K0.92×
39New Mexico~30K0.90×
40California~600K0.88×
41Arizona~100K0.88×
42Montana~10K0.84×
43Nevada~50K0.80×
44Washington~100K0.79×
45Idaho~20K0.78×
46Washington, District of Columbia~10K0.76×
47Oregon~50K0.75×
48Colorado~70K0.74×
49Hawaii~20K0.74×
50Utah~30K0.61×
Fig. 06

Affinity by region

Affinity by region — Wegovy, United States
0.61×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wegovy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wegovy audience
#·InterestCategoryAffinity×
01QVCMovies & TV3.76×
02Paleolithic dietHealth3.28×
03Natural foodsFood & Beverages3.24×
04Diet foodFood & Beverages3.19×
05High-intensity interval trainingSports3.12×
06Weather forecastingHome & Garden2.44×
07Discount storesShopping2.38×
08Trader Joe'sShopping2.27×
09Organic foodFood & Beverages1.90×
10Shopping mallsShopping1.77×
11FedExBusiness & Career1.72×
12Mortgage loansBusiness & Career1.68×
13Self-loveHealth1.67×
14SubwayFood & Beverages1.62×
15PinterestInternet & Social Media1.58×
16IKEAHome & Garden1.57×
17BreakfastFood & Beverages1.57×
18Planet FitnessSports1.54×
19Indeed.comBusiness & Career1.54×
20TMZInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wegovy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wegovy audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.56×
IndulgenceJOY1.51×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wegovy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
TraditionCONSERVATISM0.95×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wegovy's target market in United States?

Wegovy's target market in United States covers an estimated 6,382,543 people, concentrated in California and Texas.

02

What is the gender split and age of Wegovy customers?

68.7% of the Wegovy audience are female, 31.3% are male, with an average age of 44.9 years.

03

Which brands do Wegovy fans like most?

Wegovy fans show strongest brand affinity for Trader Joe's (2.27×), QVC (3.76×), and Discount stores (2.38×) over the country average.

04

Where do Wegovy fans live in United States?

Wegovy fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Wegovy fans also like?

Beyond Wegovy itself, the audience over-indexes on QVC (3.76×), Discount stores (2.38×), Pinterest (1.58×), and Organic food (1.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Wegovy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wegovy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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