Wegovy Audience in United States
Wegovy has an estimated audience of 6,100,072 people in United States. 65.6% are female, 34.4% are male, average age 44.8. Top brand affinities: Keene, New Hampshire, Mathcore, Israel, Google Home, Jesse Plemons.
Top brand affinities include Keene, New Hampshire, Mathcore, Israel, with strongest over-indexing on Keene, New Hampshire (226.07× the country average). Demographically, the Wegovy audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Category: Health · Type: Brand
Demographics of Wegovy fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 44.8 |
| Estimated audience size | 6,100,072 |
Audience persona
The typical Wegovy fan in United States is more female, around 44.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 226.07× | Travel & Leisure |
| Mathcore | 7.02× | Music & Radio |
| Israel | 1.64× | Travel & Leisure |
| Google Home | 4.24× | Technology & Electronics |
| Jesse Plemons | 2.06× | Movies & TV |
| Historic site | 2.49× | Arts & Culture |
| JDSU | 1.65× | Business & Career |
| Nebraska Cornhuskers football | 1.93× | Sports |
| Jeep Wagoneer | 2.86× | Cars & Mobility |
| Mothercare | 1.6× | Kids & Family |
| Staycation | 1.52× | Home & Garden |
| Home staging | 2.35× | Home & Garden |
| The Historian | 7.02× | Literature |
| Vocal harmony | 2× | Music & Radio |
| Grinch | 1.71× | Movies & TV |
| Urban horticulture | 1.51× | Home & Garden |
| Electrolyte | 1.95× | Health |
| Kento Yamazaki | 4.22× | Movies & TV |
| Jaws | 2.04× | Movies & TV |
| Halsey, Oregon | 3.06× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.41 |
| Design Affinity | PREMIUM | 1.38 |
| Mindfulness | BALANCE | 1.34 |
| Luxury Orientation | PREMIUM | 1.32 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Brazil | 18.8% |
| United Kingdom | 8.4% |
See Wegovy audiences in other countries
More Health audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wegovy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.