A data profile of the people who buy, follow and care about Wegovy in Brazil — modelled from more than twelve digital signal sources. Wegovy has an estimated audience of 3,452,297 people in Brazil.
Wegovy has an estimated audience of 3,452,297 people in Brazil. 72.6% are female, 27.4% are male, average age 43.6. Top brand affinities: Weight Watchers, Juice fasting, Adriana Lima, Energy bar, Scarlett Johansson.
Top brand affinities include Weight Watchers, Juice fasting, Adriana Lima, with strongest over-indexing on Weight Watchers (35.13× the country average).
Demographically, the Wegovy audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
The typical Wegovy fan in Brazil is more female, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Weight Watchers.
The key figures that characterise the Wegovy profile in Brazil.
72.6% are female, 27.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 43.6 |
| Estimated audience size | 3,452,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 14% | |
| 30-39 | 33% | |
| 40-49 | 34% | |
| 50+ | 16% |
of the worldwide Wegovy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.3% |
| Brazil | 15.3% |
| United Kingdom | 10.1% |
The strongest cross-interests of the Wegovy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juice fasting | Health | 60.32× | ||
| 02 | Slim Fast | Food & Beverages | 52.91× | ||
| 03 | Weight Watchers | Food & Beverages | 35.13× | ||
| 04 | Smoothie | Food & Beverages | 12.54× | ||
| 05 | Penélope Cruz | Movies & TV | 11.39× | ||
| 06 | Elizabeth Debicki | Movies & TV | 10.28× | ||
| 07 | Energy bar | Food & Beverages | 9.24× | ||
| 08 | Halle Berry | Movies & TV | 9.24× | ||
| 09 | John Wick 2 | Movies & TV | 8.91× | ||
| 10 | Barbara Palvin | Fashion & Accessoires | 8.46× | ||
| 11 | Adriana Lima | Fashion & Accessoires | 8.33× | ||
| 12 | Natalie Portman | Movies & TV | 6.33× | ||
| 13 | Sugar substitute | Food & Beverages | 6.07× | ||
| 14 | Tom Hardy | Movies & TV | 5.70× | ||
| 15 | Scarlett Johansson | Movies & TV | 4.92× | ||
| 16 | Nicole Kidman | Movies & TV | 4.86× | ||
| 17 | Rede Record | Movies & TV | 4.42× | ||
| 18 | Megan Fox | Movies & TV | 4.18× | ||
| 19 | The Big Bang Theory | Movies & TV | 3.02× | ||
| 20 | Lojas Renner | Fashion & Accessoires | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.73× | |
| Early Adopter Mentality | POWER | 1.66× | |
| Career Orientation | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Spirituality | BALANCE | 0.81× | |
| Patriotism | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Wegovy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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