Wegovy Audience in Germany
Wegovy has an estimated audience of 1,084,833 people in Germany. 69.6% are female, 30.4% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Chalkidiki, Škoda Kodiaq, Malayalam, Natural rubber.
The average Wegovy fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Chalkidiki, Škoda Kodiaq, with strongest over-indexing on Progressive rock (2.62× the country average). Demographically, the Wegovy audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Wegovy fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 43.1 |
| Estimated audience size | 1,084,833 |
Audience persona
The typical Wegovy fan in Germany is more female, around 43.1 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 296,964 | 1.25× |
| Bayern | 191,002 | 1.1× |
| Baden-Württemberg | 156,334 | 1.06× |
| Niedersachsen | 114,474 | 1.09× |
| Hessen | 96,771 | 1.17× |
| Rheinland-Pfalz | 63,408 | 1.17× |
| Berlin | 53,749 | 1.11× |
| Schleswig-Holstein | 42,641 | 1.09× |
| Sachsen | 37,192 | 0.7× |
| Brandenburg | 30,942 | 0.92× |
| Hamburg | 29,295 | 1.19× |
| Sachsen-Anhalt | 20,718 | 0.74× |
| Thüringen | 18,737 | 0.68× |
| Mecklenburg-Vorpommern | 15,602 | 0.75× |
| Saarland | 14,766 | 1.11× |
| Bremen | 8,172 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.62× | Music & Radio |
| Chalkidiki | 3.4× | Travel & Leisure |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Malayalam | 5.14× | Politics & Society |
| Natural rubber | 1.52× | Cars & Mobility |
| Home Delivery | 1.79× | Food & Beverages |
| Loincloth | 1.64× | Fashion & Accessoires |
| Eco Friendly Living | 2.06× | Home & Garden |
| Business English | 1.5× | Business & Career |
| Bounce (film) | 4.88× | Movies & TV |
| Theocracy | 4.57× | Music & Radio |
| Cachorro | 1.56× | Pets & Animals |
| Oral, Kazakhstan | 3.49× | Travel & Leisure |
| Samanyolu Haber | 1.94× | Movies & TV |
| Volvo V60 | 1.91× | Cars & Mobility |
| Keeper (password manager) | 1.74× | Technology & Electronics |
| Isha Yoga | 3.93× | Sports |
| Roger Federer | 1.51× | Sports |
| Opposition (politics) | 2.31× | Politics & Society |
| Homesteading | 2.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.64 |
| Healthy Lifestyle | BALANCE | 1.63 |
| Sustainability | BALANCE | 1.51 |
| Indulgence | JOY | 1.48 |
| Pet Ownership | JOY | 1.48 |
| Mindfulness | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Brazil | 18.8% |
| United Kingdom | 8.4% |
See Wegovy audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Wegovy have in Germany?
Wegovy has an estimated audience of 1,084,833 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wegovy fans?
69.6% of Wegovy fans are female, 30.4% are male, with an average age of 43.1 years.
Which brands do Wegovy fans like most?
Wegovy fans show strongest brand affinity for Progressive rock (2.62×), Chalkidiki (3.4×), and Škoda Kodiaq (1.62×) over the country average.
Where do Wegovy fans live in Germany?
Wegovy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 296,964), Bayern (reach 191,002), and Baden-Württemberg (reach 156,334). These three regions account for the largest share of the active audience.
What other brands do Wegovy fans also like?
Beyond Wegovy itself, the audience over-indexes on Chalkidiki (3.4×), Škoda Kodiaq (1.62×), Malayalam (5.14×), and Natural rubber (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wegovy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.