Junk food Audience in United States

Junk food logo

Junk food has an estimated audience of 2,162,147 people in United States. 62.6% are female, 37.4% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Bank account.

The average Junk food fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Junk food audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Junk food fans

Demographic split for Junk food audience in United States
MetricValue
Female62.6%
Male37.4%
Average age34.8
Estimated audience size2,162,147

Audience persona

The typical Junk food fan in United States is more female, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Junk food in United States
RegionReachAffinity
California328,3331.38×
Texas226,9361.22×
Florida171,1841.17×
New York162,3531.34×
Georgia90,1691.35×
Illinois86,4461.2×
Pennsylvania79,9251.1×
New Jersey68,8011.25×
Virginia65,8581.25×
North Carolina63,3960.97×
Ohio62,2860.94×
Michigan58,8911.04×
Washington54,2921.25×
Massachusetts52,5461.23×
Arizona49,9931.13×
Maryland44,4591.2×
Tennessee42,9650.99×
Missouri35,3941.02×
Indiana35,0110.89×
Colorado31,2720.92×
South Carolina30,7850.95×
Minnesota30,4460.98×
Kentucky28,6901.06×
Wisconsin27,5990.85×
Oregon24,9411.01×
Connecticut24,7261.14×
Alabama24,1050.8×
Louisiana23,7480.85×
Oklahoma22,9720.96×
Nevada22,6931.09×
Utah19,9211.03×
Arkansas17,4080.98×
Iowa17,2940.97×
Kansas16,9891×
Mississippi16,9110.95×
Hawaii12,3161.33×
Idaho10,0270.92×
New Mexico9,7830.9×
Nebraska9,5660.88×
West Virginia7,4240.74×
New Hampshire7,2120.85×
Washington, District of Columbia6,6691.03×
Rhode Island6,5240.95×
Maine5,3740.69×
Delaware4,6580.78×
Alaska4,5330.98×
Montana4,3380.72×
North Dakota3,9830.9×
South Dakota3,8060.76×
Vermont2,1680.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Junk food audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
Bank account2.53×Business & Career
Regional styles of Mexican music2.4×Music & Radio
Eurail16.57×Cars & Mobility
Grinch3.01×Movies & TV
Natural rubber1.51×Cars & Mobility
Goop3.8×Internet & Social Media
Historic site2.93×Arts & Culture
Vocal harmony3.01×Music & Radio
Urban horticulture2.34×Home & Garden
Governor of Michigan4.46×Politics & Society
Parral, Chihuahua8.99×Travel & Leisure
JDSU1.72×Business & Career
Hibachi4.17×Food & Beverages
Wok3.37×Food & Beverages
Home staging2.56×Home & Garden
Grace Slick3.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Junk food audience
TraitClusterScore
Early Adopter MentalityPOWER1.38
SustainabilityBALANCE1.36
Healthy LifestyleBALANCE1.34
Design AffinityPREMIUM1.31
Luxury OrientationPREMIUM1.24
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Junk food
CountryShare
United States29.0%
Japan6.8%
Germany6.1%

See Junk food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Junk food have in United States?

Junk food has an estimated audience of 2,162,147 people in United States, concentrated in California and Texas.

What is the gender split and age of Junk food fans?

62.6% of Junk food fans are female, 37.4% are male, with an average age of 34.8 years.

Which brands do Junk food fans like most?

Junk food fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Junk food fans live in United States?

Junk food fans in United States are most concentrated in California (reach 328,333), Texas (reach 226,936), and Florida (reach 171,184). These three regions account for the largest share of the active audience.

What other brands do Junk food fans also like?

Beyond Junk food itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), The Historian (16.48×), and Bank account (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Junk food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.