Fried chicken Audience in United States

Fried chicken logo

Fried chicken has an estimated audience of 11,626,261 people in United States. 54.7% are female, 45.3% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Popeyes Louisiana Kitchen, Firehouse Subs, Texas Roadhouse, Burger King, Chick-fil-A.

The average Fried chicken fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Popeyes Louisiana Kitchen, Firehouse Subs, Texas Roadhouse, with strongest over-indexing on Popeyes Louisiana Kitchen (5.91× the country average). Demographically, the Fried chicken audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Fried chicken fans

Demographic split for Fried chicken audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.9
Estimated audience size11,626,261

Audience persona

The typical Fried chicken fan in United States is balanced, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Top regions in United States

Top regions ranked by reach for Fried chicken in United States
RegionReachAffinity
California1,827,4101.43×
Texas1,615,9321.62×
New York836,9101.29×
Florida810,9411.03×
Georgia459,3101.28×
Illinois423,4271.09×
New Jersey382,8641.29×
North Carolina382,0201.09×
Washington364,1551.56×
Pennsylvania356,8910.91×
Virginia354,5741.25×
Ohio316,6790.88×
Michigan298,7270.98×
Massachusetts269,5951.18×
Tennessee252,1351.08×
Arizona248,5971.05×
Maryland239,1311.2×
Louisiana235,9791.57×
Indiana217,5461.02×
Missouri210,0051.12×
Colorado203,6241.11×
South Carolina179,2711.02×
Oregon153,8251.15×
Wisconsin151,4680.87×
Kentucky140,6500.96×
Alabama138,0500.85×
Nevada137,5541.22×
Oklahoma137,3111.06×
Minnesota136,1950.82×
Connecticut98,9830.85×
Mississippi92,1550.96×
Kansas90,2980.99×
Utah89,5930.86×
Arkansas89,2370.93×
Iowa76,0510.79×
Hawaii64,7631.3×
Nebraska52,4820.9×
New Mexico46,7130.8×
Washington, District of Columbia43,4441.24×
Rhode Island40,4951.09×
Idaho39,6940.68×
New Hampshire32,7840.72×
West Virginia31,9910.59×
Delaware29,4340.92×
Maine29,1280.7×
Montana20,8810.65×
Alaska17,9930.72×
South Dakota15,7760.59×
North Dakota12,5620.53×
Vermont12,5620.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fried chicken audience
BrandAffinityCategory
Popeyes Louisiana Kitchen5.91×Food & Beverages
Firehouse Subs5.94×Food & Beverages
Texas Roadhouse2.18×Food & Beverages
Burger King2.28×Food & Beverages
Chick-fil-A1.98×Food & Beverages
Caitlin Clark3.84×Sports
Wingstop2.24×Food & Beverages
KFC2.67×Food & Beverages
NBA playoffs2.46×Sports
Google Docs1.86×Internet & Social Media
7-Eleven2.37×Shopping
Taco Bell1.75×Food & Beverages
NBA Finals2.13×Sports
LongHorn Steakhouse2.81×Food & Beverages
Doordash2.1×Food & Beverages
Take-out1.98×Food & Beverages
Pizza Hut1.61×Food & Beverages
NFL Network2.02×Sports
Macy's1.51×Shopping
Planet Fitness1.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fried chicken audience
TraitClusterScore
IndulgenceJOY1.52
ExtroversionTHRILL1.5
Convenience OrientationPREMIUM1.43
Urban LifestyleOPEN1.32
Price SensitivityPREMIUM1.25
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Fried chicken
CountryShare
United States17.0%
Japan5.6%
Malaysia4.4%

See Fried chicken audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Fried chicken have in United States?

Fried chicken has an estimated audience of 11,626,261 people in United States, concentrated in California and Texas.

What is the gender split and age of Fried chicken fans?

54.7% of Fried chicken fans are female, 45.3% are male, with an average age of 37.9 years.

Which brands do Fried chicken fans like most?

Fried chicken fans show strongest brand affinity for Popeyes Louisiana Kitchen (5.91×), Firehouse Subs (5.94×), and Texas Roadhouse (2.18×) over the country average.

Where do Fried chicken fans live in United States?

Fried chicken fans in United States are most concentrated in California (reach 1,827,410), Texas (reach 1,615,932), and New York (reach 836,910). These three regions account for the largest share of the active audience.

What other brands do Fried chicken fans also like?

Beyond Fried chicken itself, the audience over-indexes on Firehouse Subs (5.94×), Texas Roadhouse (2.18×), Burger King (2.28×), and Chick-fil-A (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fried chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.