Junk food Audience in Germany
Junk food has an estimated audience of 452,454 people in Germany. 66.6% are female, 33.4% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Takis, Western Union, Tagesschau, High School DxD, Whataburger.
The average Junk food fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Takis, Western Union, Tagesschau, with strongest over-indexing on Takis (20× the country average). Demographically, the Junk food audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Junk food fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 38.9 |
| Estimated audience size | 452,454 |
Audience persona
The typical Junk food fan in Germany is more female, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Takis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,277 | 1.02× |
| Bayern | 71,537 | 0.98× |
| Baden-Württemberg | 62,704 | 1.02× |
| Niedersachsen | 45,902 | 1.04× |
| Hessen | 43,157 | 1.25× |
| Berlin | 24,545 | 1.21× |
| Sachsen | 22,700 | 1.02× |
| Rheinland-Pfalz | 21,058 | 0.93× |
| Schleswig-Holstein | 15,394 | 0.95× |
| Brandenburg | 13,254 | 0.94× |
| Thüringen | 11,837 | 1.03× |
| Sachsen-Anhalt | 10,445 | 0.89× |
| Hamburg | 10,092 | 0.99× |
| Mecklenburg-Vorpommern | 7,090 | 0.82× |
| Saarland | 5,455 | 0.98× |
| Bremen | 3,549 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Takis | 20× | Food & Beverages |
| Western Union | 5.15× | Business & Career |
| Tagesschau | 2.16× | Movies & TV |
| High School DxD | 20× | Movies & TV |
| Whataburger | 20× | Food & Beverages |
| Leggings | 4.62× | Fashion & Accessoires |
| Wetter.com | 2.59× | Home & Garden |
| Real property | 4.76× | Home & Garden |
| Cheetos | 18.79× | Food & Beverages |
| TikTok | 1.83× | Internet & Social Media |
| Netto Marken-Discount | 2.14× | Shopping |
| Pets | 1.69× | Pets & Animals |
| Popcorn | 9.99× | Food & Beverages |
| José Carreras | 11.98× | Music & Radio |
| Transfermarkt | 2.53× | Sports |
| Hackers | 12.5× | Movies & TV |
| Sziget Festival | 16.91× | Music & Radio |
| REWE | 1.79× | Shopping |
| Doritos | 15.54× | Food & Beverages |
| Shampoo | 3.35× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.5 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Pet Ownership | JOY | 1.37 |
| Sports Activity | POWER | 1.16 |
| Indulgence | JOY | 1.14 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Japan | 6.8% |
| Germany | 6.1% |
See Junk food audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Junk food have in Germany?
Junk food has an estimated audience of 452,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Junk food fans?
66.6% of Junk food fans are female, 33.4% are male, with an average age of 38.9 years.
Which brands do Junk food fans like most?
Junk food fans show strongest brand affinity for Takis (20×), Western Union (5.15×), and Tagesschau (2.16×) over the country average.
Where do Junk food fans live in Germany?
Junk food fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,277), Bayern (reach 71,537), and Baden-Württemberg (reach 62,704). These three regions account for the largest share of the active audience.
What other brands do Junk food fans also like?
Beyond Junk food itself, the audience over-indexes on Western Union (5.15×), Tagesschau (2.16×), High School DxD (20×), and Whataburger (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Junk food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.