Optimum Nutrition Audience in United States

Optimum Nutrition logo

Optimum Nutrition has an estimated audience of 2,322,796 people in United States. 27.3% are female, 72.7% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Phone Booth (film), Birmingham Royal Ballet, Protein Shake, Smart Shopping, Ensure.

The average Optimum Nutrition fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Phone Booth (film), Birmingham Royal Ballet, Protein Shake, with strongest over-indexing on Phone Booth (film) (412.78× the country average). Demographically, the Optimum Nutrition audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Optimum Nutrition fans

Demographic split for Optimum Nutrition audience in United States
MetricValue
Female27.3%
Male72.7%
Average age30.5
Estimated audience size2,322,796

Audience persona

The typical Optimum Nutrition fan in United States is more male, around 30.5 years old, with strong Patriotism tendencies and a notable affinity for Phone Booth (film).

Top regions in United States

Top regions ranked by reach for Optimum Nutrition in United States
RegionReachAffinity
California346,9531.36×
Texas203,9651.02×
Florida178,4071.13×
New York155,3321.2×
Illinois129,2651.67×
Pennsylvania83,2551.06×
Ohio69,8570.98×
Georgia67,5010.94×
New Jersey67,2481.14×
North Carolina62,3810.89×
Virginia59,8921.06×
Massachusetts59,3461.3×
Michigan57,7050.95×
Washington52,0881.12×
Arizona50,2681.06×
Tennessee46,6771×
Indiana45,1531.06×
Wisconsin42,0431.2×
Colorado41,5541.14×
Maryland36,7160.92×
Minnesota34,7141.04×
Missouri34,7140.93×
South Carolina28,3880.81×
Alabama28,1550.87×
Oregon28,1271.06×
Utah26,4581.27×
Connecticut25,0501.08×
Louisiana24,1350.81×
Kentucky23,7490.82×
Iowa23,6111.23×
Nevada23,2091.03×
Oklahoma19,8660.77×
Kansas18,0780.99×
Idaho14,0101.2×
Arkansas13,8960.73×
Mississippi12,4150.65×
Nebraska11,9601.03×
New Mexico10,2250.88×
New Hampshire9,5901.05×
Hawaii9,0410.91×
Rhode Island7,6481.03×
Washington, District of Columbia7,5961.09×
West Virginia7,3540.68×
Maine6,6760.8×
South Dakota6,2651.17×
Delaware5,6940.89×
Montana5,4910.85×
North Dakota4,3570.91×
Alaska3,6980.74×
Vermont3,0360.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Optimum Nutrition audience
BrandAffinityCategory
Phone Booth (film)412.78×Movies & TV
Birmingham Royal Ballet463.34×Arts & Culture
Protein Shake48.7×Food & Beverages
Smart Shopping38.91×Shopping
Ensure25.79×Health
Crossfit Training9.67×Sports
Social networking service3.34×Technology & Electronics
ClassPass19.59×Sports
Simeon Panda56.32×Sports
Protein bar8.77×Food & Beverages
Push-up8×Sports
Mean Streets45.64×Movies & TV
The Voice9.99×Movies & TV
Solitaire6.26×Games
Mersin52.82×Travel & Leisure
Bodybuilding & Fitness5.75×Sports
Healthy food5.61×Health
Venice, Los Angeles7.52×
The Fly (1986 film)20.86×Movies & TV
Jay Cutler (bodybuilder)19.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Optimum Nutrition audience
TraitClusterScore
PatriotismCONSERVATISM1.46
LGBTQ+ IdentityOPEN1.36
Early Adopter MentalityPOWER1.26
Risk AppetiteTHRILL1.15
Luxury OrientationPREMIUM1.14
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Optimum Nutrition
CountryShare
United States30.0%
India12.3%
United Kingdom7.3%

See Optimum Nutrition audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Optimum Nutrition have in United States?

Optimum Nutrition has an estimated audience of 2,322,796 people in United States, concentrated in California and Texas.

What is the gender split and age of Optimum Nutrition fans?

27.3% of Optimum Nutrition fans are female, 72.7% are male, with an average age of 30.5 years.

Which brands do Optimum Nutrition fans like most?

Optimum Nutrition fans show strongest brand affinity for Phone Booth (film) (412.78×), Birmingham Royal Ballet (463.34×), and Protein Shake (48.7×) over the country average.

Where do Optimum Nutrition fans live in United States?

Optimum Nutrition fans in United States are most concentrated in California (reach 346,953), Texas (reach 203,965), and Florida (reach 178,407). These three regions account for the largest share of the active audience.

What other brands do Optimum Nutrition fans also like?

Beyond Optimum Nutrition itself, the audience over-indexes on Birmingham Royal Ballet (463.34×), Protein Shake (48.7×), Smart Shopping (38.91×), and Ensure (25.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Optimum Nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.