Rascasse Audience Intelligence

Optimum Nutrition Target Market in United States

A data profile of the people who buy, follow and care about Optimum Nutrition in United States — modelled from more than twelve digital signal sources. Optimum Nutrition has an estimated audience of 2,336,163 people in United States.

#1271among Brand in United States#459in Health

The average Optimum Nutrition fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Phone Booth (film), Birmingham Royal Ballet, Protein Shake, with strongest over-indexing on Phone Booth (film) (412.78× the country average).

Demographically, the Optimum Nutrition audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Optimum Nutrition fan in United States is more male, around 30.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Phone Booth (film).

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Optimum Nutrition profile in United States.

Audience size
2.3M
in United States
Gender
27.3%♀
72.7% male
Age
30.5
average years
Country rank
#12572
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Optimum Nutrition

27.3% are female, 72.7% are male, average age 30.5.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Optimum Nutrition audience in United States
MetricValue
Female27.3%
Male72.7%
Average age30.5
Estimated audience size2,336,163
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Optimum Nutrition audience in United States
Age bracketShare%
16-1939%
20-2928%
30-3920%
40-499%
50+5%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Optimum Nutrition audience comes from United States.

Worldwide audience distribution share by country for Optimum Nutrition
CountryShare
United States29.9%
India12.2%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Optimum Nutrition audience in United States is strongest.

Fig. 05

Top regions by affinity

Optimum Nutrition customers by region in United States
#RegionReachAffinity×
01Illinois~100K1.57×
02California~300K1.27×
03Massachusetts~60K1.26×
04Iowa~20K1.23×
05Utah~20K1.19×
06Idaho~10K1.17×
07Wisconsin~40K1.15×
08South Dakota~6K1.15×
09New Jersey~70K1.14×
10Florida~200K1.12×
11Colorado~40K1.12×
12New York~100K1.11×
13Connecticut~30K1.09×
14Washington~50K1.08×
15New Hampshire~10K1.08×
16Nebraska~10K1.05×
17Rhode Island~8K1.05×
18Pennsylvania~80K1.04×
19Indiana~40K1.04×
20Virginia~60K1.03×
21Oregon~30K1.03×
22Washington, District of Columbia~7K1.03×
23Nevada~20K1.02×
24Kansas~20K1.01×
25Arizona~50K1.00×
26Minnesota~30K1.00×
27North Dakota~5K1.00×
28Texas~200K0.98×
29Ohio~70K0.97×
30Tennessee~50K0.97×
31Delaware~6K0.95×
32Georgia~70K0.94×
33Montana~6K0.94×
34Michigan~60K0.93×
35Missouri~30K0.93×
36Hawaii~9K0.93×
37Maryland~40K0.92×
38New Mexico~10K0.91×
39Maine~7K0.90×
40North Carolina~60K0.89×
41Alabama~30K0.88×
42Alaska~4K0.88×
43Vermont~4K0.88×
44Kentucky~20K0.85×
45Louisiana~20K0.83×
46South Carolina~30K0.82×
47Oklahoma~20K0.81×
48Arkansas~20K0.80×
49West Virginia~9K0.80×
50Mississippi~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Optimum Nutrition, United States
0.78×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Optimum Nutrition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Optimum Nutrition audience
#·InterestCategoryAffinity×
01Birmingham Royal BalletArts & Culture463.34×
02Phone Booth (film)Movies & TV412.78×
03Simeon PandaSports56.32×
04MersinTravel & Leisure52.82×
05Protein ShakeFood & Beverages48.70×
06Mean StreetsMovies & TV45.64×
07Smart ShoppingShopping38.91×
08EnsureHealth25.79×
09Tarkan (singer)Music & Radio24.73×
10The Fly (1986 film)Movies & TV20.86×
11ClassPassSports19.59×
12The VoiceMovies & TV9.99×
13Crossfit TrainingSports9.67×
14Protein barFood & Beverages8.77×
15Push-upSports8.00×
16Venice, Los AngelesPOI7.52×
17SolitaireGames6.26×
18Bodybuilding & FitnessSports5.75×
19Healthy foodHealth5.61×
20Social networking serviceTechnology & Electronics3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Optimum Nutrition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Optimum Nutrition audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.73×
Healthy LifestyleBALANCE1.55×
Risk AppetiteTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Optimum Nutrition audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.58×
Community OrientationOPEN0.68×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Optimum Nutrition's target market in United States?

Optimum Nutrition's target market in United States covers an estimated 2,336,163 people, concentrated in California and Texas.

02

What is the gender split and age of Optimum Nutrition customers?

27.3% of the Optimum Nutrition audience are female, 72.7% are male, with an average age of 30.5 years.

03

Which brands do Optimum Nutrition fans like most?

Optimum Nutrition fans show strongest brand affinity for Phone Booth (film) (412.78×), Birmingham Royal Ballet (463.34×), and Protein Shake (48.7×) over the country average.

04

Where do Optimum Nutrition fans live in United States?

Optimum Nutrition fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Optimum Nutrition fans also like?

Beyond Optimum Nutrition itself, the audience over-indexes on Birmingham Royal Ballet (463.34×), Protein Shake (48.7×), Smart Shopping (38.91×), and Crossfit Training (9.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Optimum Nutrition audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Optimum Nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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