Rascasse Audience Intelligence

GymPass Target Market in United States

A data profile of the people who buy, follow and care about GymPass in United States — modelled from more than twelve digital signal sources. GymPass has an estimated audience of 310,720 people in United States.

#2among Gym club in United States#4906among Brand in United States#4762in Sports

The average GymPass fan in United States is 35.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Bob Harper (personal trainer), Bench (weight training), Seamless (company), with strongest over-indexing on Bob Harper (personal trainer) (56.25× the country average).

Demographically, the GymPass audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GymPass fan in United States is more male, around 35.7 years old, with strong Mindfulness tendencies and a notable affinity for Bob Harper (personal trainer).

Category: Sports · Type: Brand · Subtype: Gym club

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GymPass profile in United States.

Audience size
311K
in United States
Gender
43.3%♀
56.7% male
Age
35.7
average years
Country rank
#47466
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GymPass

43.3% are female, 56.7% are male, average age 35.7.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for GymPass audience in United States
MetricValue
Female43.3%
Male56.7%
Average age35.7
Estimated audience size310,720
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the GymPass audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

7.1%

of the worldwide GymPass audience comes from United States.

Worldwide audience distribution share by country for GymPass
CountryShare
Brazil81.1%
United States7.1%
Spain2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GymPass audience in United States is strongest.

Fig. 05

Top regions by affinity

GymPass customers by region in United States
#RegionReachAffinity×
01New York~70K4.17×
02Texas~70K2.71×
03New Jersey~20K2.68×
04Washington, District of Columbia~2K2.36×
05California~70K2.04×
06Arizona~10K1.93×
07Nevada~6K1.79×
08Illinois~20K1.60×
09Massachusetts~10K1.54×
10Georgia~10K1.46×
11North Carolina~10K1.46×
12Virginia~10K1.45×
13Florida~30K1.39×
14Colorado~6K1.28×
15Connecticut~4K1.15×
16Washington~7K1.09×
17Maryland~6K1.05×
18Rhode Island~1K1.03×
19Kansas~3K1.02×
20Tennessee~6K0.95×
21Utah~3K0.93×
22Alaska<1K0.91×
23Pennsylvania~9K0.89×
24North Dakota<1K0.89×
25Vermont<1K0.89×
26Minnesota~4K0.88×
27South Dakota<1K0.88×
28Montana<1K0.85×
29Michigan~7K0.82×
30Idaho~1K0.82×
31West Virginia~1K0.82×
32Delaware<1K0.82×
33Missouri~4K0.81×
34Hawaii~1K0.81×
35Maine<1K0.81×
36New Hampshire~1K0.80×
37Oregon~3K0.79×
38Mississippi~2K0.76×
39New Mexico~1K0.76×
40Nebraska~1K0.76×
41South Carolina~4K0.73×
42Arkansas~2K0.73×
43Ohio~7K0.71×
44Oklahoma~2K0.69×
45Iowa~2K0.69×
46Louisiana~3K0.68×
47Alabama~3K0.65×
48Kentucky~3K0.65×
49Wisconsin~3K0.63×
50Indiana~4K0.62×
Fig. 06

Affinity by region

Affinity by region — GymPass, United States
0.62×1.00×4.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GymPass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GymPass audience
#·InterestCategoryAffinity×
01SKLZSports64.81×
02Bob Harper (personal trainer)Sports56.25×
03Seamless (company)Food & Beverages30.53×
04Bench (weight training)Sports22.76×
05Nerve (2016 film)Movies & TV22.61×
06Rebecca FergusonMovies & TV10.44×
07Tanning bedBeauty & Wellness7.70×
08Bodybuilding & FitnessSports5.02×
09Aerobic exerciseSports4.67×
10TeamSports3.66×
11Muscle & FitnessSports3.00×
12Planet FitnessSports1.91×
13NBASports1.70×
14Electronic musicMusic & Radio1.68×
15Rhythm and blues musicMusic & Radio1.60×
16American footballSports1.59×
17BasketballSports1.57×
18Rock musicMusic & Radio1.53×
19NFLSports1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GymPass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GymPass audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.82×
Sports ActivityPOWER1.35×
Pet OwnershipJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GymPass audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.63×
Convenience OrientationPREMIUM0.67×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GymPass's target market in United States?

GymPass's target market in United States covers an estimated 310,720 people, concentrated in New York and Texas.

02

What is the gender split and age of GymPass customers?

43.3% of the GymPass audience are female, 56.7% are male, with an average age of 35.7 years.

03

Which brands do GymPass fans like most?

GymPass fans show strongest brand affinity for Bob Harper (personal trainer) (56.25×), Bench (weight training) (22.76×), and Seamless (company) (30.53×) over the country average.

04

Where do GymPass fans live in United States?

GymPass fans in United States are most concentrated in New York (reach ~70K), Texas (reach ~70K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do GymPass fans also like?

Beyond GymPass itself, the audience over-indexes on Bench (weight training) (22.76×), Seamless (company) (30.53×), Rebecca Ferguson (10.44×), and Nerve (2016 film) (22.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gym club audiences in United States

See GymPass audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GymPass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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