GymPass Audience in United States

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GymPass has an estimated audience of 318,684 people in United States. 43.3% are female, 56.7% are male, average age 35.7. Top regions: Texas, New York, California. Top brand affinities: Bob Harper (personal trainer), Bench (weight training), Seamless (company), Rebecca Ferguson, Nerve (2016 film).

The average GymPass fan in United States is 35.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Bob Harper (personal trainer), Bench (weight training), Seamless (company), with strongest over-indexing on Bob Harper (personal trainer) (56.25× the country average). Demographically, the GymPass audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Gym club

Demographics of GymPass fans

Demographic split for GymPass audience in United States
MetricValue
Female43.3%
Male56.7%
Average age35.7
Estimated audience size318,684

Audience persona

The typical GymPass fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Bob Harper (personal trainer).

Top regions in United States

Top regions ranked by reach for GymPass in United States
RegionReachAffinity
Texas85,0313.1×
New York79,7564.48×
California73,1962.09×
Florida29,1171.35×
New Jersey22,8142.81×
Illinois17,6221.66×
North Carolina15,9371.66×
Georgia15,1601.54×
Arizona13,2232.03×
Virginia11,6531.5×
Massachusetts10,1241.61×
Pennsylvania9,1880.86×
Washington7,0901.11×
Colorado6,7591.35×
Michigan6,6120.79×
Ohio6,4930.66×
Nevada6,1602×
Tennessee6,1430.96×
Maryland5,4711×
Minnesota4,0410.89×
Missouri3,9830.78×
Connecticut3,6501.14×
South Carolina3,1850.66×
Indiana2,7370.47×
Oregon2,5900.71×
Kansas2,5461.01×
Washington, District of Columbia2,5102.62×
Utah2,4000.84×
Wisconsin2,3090.48×
Alabama1,9060.43×
Louisiana1,6890.41×
Oklahoma1,6840.48×
Kentucky1,3950.35×
Rhode Island1,0591.04×
Arkansas1,0230.39×
Idaho8780.55×
Iowa8750.33×
New Mexico6870.43×
Hawaii6850.5×
Mississippi6720.26×
Nebraska6140.38×
New Hampshire4960.4×
Maine3650.32×
Delaware3610.41×
West Virginia3170.21×
Montana3030.34×
Vermont2360.42×
North Dakota1990.3×
Alaska1900.28×
South Dakota1770.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GymPass audience
BrandAffinityCategory
Bob Harper (personal trainer)56.25×Sports
Bench (weight training)22.76×Sports
Seamless (company)30.53×Food & Beverages
Rebecca Ferguson10.44×Movies & TV
Nerve (2016 film)22.61×Movies & TV
Bodybuilding & Fitness5.02×Sports
Movies1.51×Movies & TV
Team3.66×Sports
Aerobic exercise4.67×Sports
SKLZ64.81×Sports
Tanning bed7.7×Beauty & Wellness
NFL1.52×Sports
NBA1.7×Sports
Rock music1.53×Music & Radio
Basketball1.57×Sports
Muscle & Fitness3×Sports
Planet Fitness1.91×Sports
American football1.59×Sports
Rhythm and blues music1.6×Music & Radio
Electronic music1.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GymPass audience
TraitClusterScore
Luxury OrientationPREMIUM1.53
LGBTQ+ IdentityOPEN1.5
Design AffinityPREMIUM1.48
SustainabilityBALANCE1.38
Sports ActivityPOWER1.31
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for GymPass
CountryShare
Brazil81.4%
United States7.0%
Spain2.1%

See GymPass audiences in other countries

More Gym club audiences in United States

Frequently asked questions

How many fans does GymPass have in United States?

GymPass has an estimated audience of 318,684 people in United States, concentrated in Texas and New York.

What is the gender split and age of GymPass fans?

43.3% of GymPass fans are female, 56.7% are male, with an average age of 35.7 years.

Which brands do GymPass fans like most?

GymPass fans show strongest brand affinity for Bob Harper (personal trainer) (56.25×), Bench (weight training) (22.76×), and Seamless (company) (30.53×) over the country average.

Where do GymPass fans live in United States?

GymPass fans in United States are most concentrated in Texas (reach 85,031), New York (reach 79,756), and California (reach 73,196). These three regions account for the largest share of the active audience.

What other brands do GymPass fans also like?

Beyond GymPass itself, the audience over-indexes on Bench (weight training) (22.76×), Seamless (company) (30.53×), Rebecca Ferguson (10.44×), and Nerve (2016 film) (22.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GymPass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.