Bench (weight training) Audience in Germany
Bench (weight training) has an estimated audience of 334,856 people in Germany. 49.4% are female, 50.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Female bodybuilding, Fitness First, Jillian Michaels (personal trainer), Fitness and figure competition, Chess.com.
The average Bench (weight training) fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Female bodybuilding, Fitness First, Jillian Michaels (personal trainer), with strongest over-indexing on Female bodybuilding (17.35× the country average). Demographically, the Bench (weight training) audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Bench (weight training) fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 38.2 |
| Estimated audience size | 334,856 |
Audience persona
The typical Bench (weight training) fan in Germany is balanced, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Female bodybuilding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,531 | 1.11× |
| Bayern | 62,316 | 1.16× |
| Baden-Württemberg | 56,784 | 1.24× |
| Niedersachsen | 34,692 | 1.07× |
| Hessen | 26,760 | 1.05× |
| Rheinland-Pfalz | 18,152 | 1.08× |
| Sachsen | 15,392 | 0.94× |
| Berlin | 14,895 | 0.99× |
| Schleswig-Holstein | 10,996 | 0.91× |
| Brandenburg | 9,182 | 0.88× |
| Thüringen | 8,221 | 0.96× |
| Hamburg | 7,589 | 1× |
| Sachsen-Anhalt | 7,559 | 0.87× |
| Mecklenburg-Vorpommern | 5,611 | 0.88× |
| Saarland | 3,751 | 0.91× |
| Bremen | 2,767 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Female bodybuilding | 17.35× | Sports |
| Fitness First | 14.67× | Sports |
| Jillian Michaels (personal trainer) | 45.44× | Movies & TV |
| Fitness and figure competition | 9.97× | Sports |
| Chess.com | 20× | Sports |
| Christmas lights | 13.83× | Home & Garden |
| Men's Health (magazine) | 20.78× | Fashion & Accessoires |
| Rogue Fitness | 29.81× | Sports |
| Jet Li | 20.94× | Movies & TV |
| Nike+ | 8.11× | Sports |
| Shailene Woodley | 14.2× | Movies & TV |
| Clueless (film) | 20× | Movies & TV |
| Rob Schneider | 16.46× | Movies & TV |
| Sports bra | 7.73× | Fashion & Accessoires |
| School of Rock | 17.69× | Movies & TV |
| Puma | 5.63× | Fashion & Accessoires |
| Dolph Lundgren | 9.62× | Movies & TV |
| Dumbbell | 10.02× | Sports |
| Oysho | 5.95× | Fashion & Accessoires |
| Aerobics | 4.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.78 |
| Sports Activity | POWER | 1.61 |
| Price Sensitivity | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.31 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 6.9% |
| Spain | 5.8% |
See Bench (weight training) audiences in other countries
- Bench (weight training) — United States
- Bench (weight training) — United Kingdom
- Bench (weight training) — France
- Bench (weight training) — Italy
- Bench (weight training) — Spain
- Bench (weight training) — Brazil
- Bench (weight training) — Japan
- Bench (weight training) — South Korea
- Bench (weight training) — India
More Sports audiences in Germany
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- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bench (weight training) have in Germany?
Bench (weight training) has an estimated audience of 334,856 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bench (weight training) fans?
49.4% of Bench (weight training) fans are female, 50.6% are male, with an average age of 38.2 years.
Which brands do Bench (weight training) fans like most?
Bench (weight training) fans show strongest brand affinity for Female bodybuilding (17.35×), Fitness First (14.67×), and Jillian Michaels (personal trainer) (45.44×) over the country average.
Where do Bench (weight training) fans live in Germany?
Bench (weight training) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,531), Bayern (reach 62,316), and Baden-Württemberg (reach 56,784). These three regions account for the largest share of the active audience.
What other brands do Bench (weight training) fans also like?
Beyond Bench (weight training) itself, the audience over-indexes on Fitness First (14.67×), Jillian Michaels (personal trainer) (45.44×), Fitness and figure competition (9.97×), and Chess.com (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bench (weight training). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.