Weight Watchers Audience in Germany
Weight Watchers has an estimated audience of 1,518,461 people in Germany. 80.7% are female, 19.3% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Healthy habits, McCafé, Shopping, Splenda, Clean Eating.
The average Weight Watchers fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Healthy habits, McCafé, Shopping, with strongest over-indexing on Healthy habits (5.13× the country average). Demographically, the Weight Watchers audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Weight Watchers fans
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 39.9 |
| Estimated audience size | 1,518,461 |
Audience persona
The typical Weight Watchers fan in Germany is more female, around 39.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Healthy habits.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 467,518 | 1.41× |
| Bayern | 233,775 | 0.96× |
| Niedersachsen | 198,013 | 1.34× |
| Baden-Württemberg | 174,047 | 0.84× |
| Hessen | 117,224 | 1.01× |
| Rheinland-Pfalz | 101,355 | 1.33× |
| Schleswig-Holstein | 72,784 | 1.33× |
| Sachsen | 45,515 | 0.61× |
| Berlin | 43,748 | 0.64× |
| Brandenburg | 39,585 | 0.84× |
| Hamburg | 32,828 | 0.96× |
| Sachsen-Anhalt | 32,259 | 0.82× |
| Saarland | 28,867 | 1.55× |
| Thüringen | 24,873 | 0.64× |
| Mecklenburg-Vorpommern | 22,844 | 0.79× |
| Bremen | 11,955 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Healthy habits | 5.13× | Health |
| McCafé | 12.33× | Food & Beverages |
| Shopping | 1.81× | Shopping |
| Splenda | 42.85× | Food & Beverages |
| Clean Eating | 9.22× | Food & Beverages |
| Fitness and figure competition | 4.03× | Sports |
| Healthy food | 3.62× | Health |
| Pomeranian (dog) | 3.22× | Pets & Animals |
| Landscape design | 3.12× | Business & Career |
| Infant clothing | 3.14× | Kids & Family |
| Dog walking | 2.46× | Pets & Animals |
| Vegetarian cuisine | 2.34× | Food & Beverages |
| Cashier | 14.85× | Business & Career |
| Home Interior Design | 2.65× | Home & Garden |
| Fitness boot camp | 6.65× | Sports |
| Cooking Healthy | 7.89× | Food & Beverages |
| Self care | 2.54× | Health |
| Cooking show | 3.39× | Food & Beverages |
| Dog harness | 2.69× | Pets & Animals |
| More Nutrition | 2.03× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.91 |
| Pet Ownership | JOY | 1.67 |
| Sports Activity | POWER | 1.64 |
| DIY Mentality | THRILL | 1.61 |
| Sustainability | BALANCE | 1.6 |
| LGBTQ+ Identity | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.8% |
| United Kingdom | 12.0% |
| Germany | 11.8% |
See Weight Watchers audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Weight Watchers have in Germany?
Weight Watchers has an estimated audience of 1,518,461 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Weight Watchers fans?
80.7% of Weight Watchers fans are female, 19.3% are male, with an average age of 39.9 years.
Which brands do Weight Watchers fans like most?
Weight Watchers fans show strongest brand affinity for Healthy habits (5.13×), McCafé (12.33×), and Shopping (1.81×) over the country average.
Where do Weight Watchers fans live in Germany?
Weight Watchers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 467,518), Bayern (reach 233,775), and Niedersachsen (reach 198,013). These three regions account for the largest share of the active audience.
What other brands do Weight Watchers fans also like?
Beyond Weight Watchers itself, the audience over-indexes on McCafé (12.33×), Shopping (1.81×), Splenda (42.85×), and Clean Eating (9.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weight Watchers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.