Cashier Audience in Germany
Cashier has an estimated audience of 238,273 people in Germany. 51.4% are female, 48.6% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CC cream, Concealer, Powdered milk, Anti-aging cream, Crocs.
The average Cashier fan in Germany is 32.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CC cream, Concealer, Powdered milk, with strongest over-indexing on CC cream (150.88× the country average). Demographically, the Cashier audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Cashier fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 32.4 |
| Estimated audience size | 238,273 |
Audience persona
The typical Cashier fan in Germany is balanced, around 32.4 years old, with strong Family Orientation tendencies and a notable affinity for CC cream.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,877 | 1.26× |
| Bayern | 40,116 | 1.05× |
| Baden-Württemberg | 33,649 | 1.04× |
| Niedersachsen | 21,540 | 0.93× |
| Hessen | 16,420 | 0.9× |
| Sachsen | 13,824 | 1.18× |
| Rheinland-Pfalz | 12,776 | 1.07× |
| Berlin | 10,325 | 0.97× |
| Brandenburg | 7,426 | 1× |
| Schleswig-Holstein | 7,194 | 0.84× |
| Thüringen | 5,859 | 0.96× |
| Sachsen-Anhalt | 5,760 | 0.93× |
| Hamburg | 4,946 | 0.92× |
| Mecklenburg-Vorpommern | 3,861 | 0.85× |
| Saarland | 3,757 | 1.28× |
| Bremen | 1,634 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CC cream | 150.88× | Beauty & Wellness |
| Concealer | 29.67× | Beauty & Wellness |
| Powdered milk | 31.14× | Kids & Family |
| Anti-aging cream | 11.56× | Beauty & Wellness |
| Crocs | 16.9× | Fashion & Accessoires |
| Mothercare | 13.92× | Kids & Family |
| Birkenstock | 8.72× | Fashion & Accessoires |
| Plus-size clothing | 11.43× | Fashion & Accessoires |
| Child care | 7.83× | Kids & Family |
| Weight Watchers | 12.11× | Food & Beverages |
| Sashimi | 30× | Food & Beverages |
| Air purifier | 12.92× | Home & Garden |
| Do it yourself (DIY) | 2.91× | Home & Garden |
| Children's clothing | 4.44× | Fashion & Accessoires |
| Indeed.com | 3.56× | Business & Career |
| Breastfeeding | 6.94× | Kids & Family |
| Diet food | 7.97× | Food & Beverages |
| Lawn mower | 6.41× | Home & Garden |
| Dermatology | 8.85× | Beauty & Wellness |
| Semi-detached | 6.41× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.22 |
| Quality Awareness | PREMIUM | 3 |
| DIY Mentality | THRILL | 2.16 |
| Sustainability | BALANCE | 2.04 |
| Mindfulness | BALANCE | 1.78 |
| Sports Activity | POWER | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Japan | 15.5% |
| Germany | 14.4% |
See Cashier audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cashier have in Germany?
Cashier has an estimated audience of 238,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cashier fans?
51.4% of Cashier fans are female, 48.6% are male, with an average age of 32.4 years.
Which brands do Cashier fans like most?
Cashier fans show strongest brand affinity for CC cream (150.88×), Concealer (29.67×), and Powdered milk (31.14×) over the country average.
Where do Cashier fans live in Germany?
Cashier fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,877), Bayern (reach 40,116), and Baden-Württemberg (reach 33,649). These three regions account for the largest share of the active audience.
What other brands do Cashier fans also like?
Beyond Cashier itself, the audience over-indexes on Concealer (29.67×), Powdered milk (31.14×), Anti-aging cream (11.56×), and Crocs (16.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cashier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.