Rascasse Audience Intelligence

Cashier Audience in Germany

A data profile of the people who buy, follow and care about Cashier in Germany — modelled from more than twelve digital signal sources. Cashier has an estimated audience of 238,273 people in Germany.

#6876among Topic in Germany#1346in Business & Career

The average Cashier fan in Germany is 32.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CC cream, Concealer, Powdered milk, with strongest over-indexing on CC cream (117.48× the country average).

Demographically, the Cashier audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cashier fan in Germany is balanced, around 32.4 years old, with strong Quality Awareness tendencies and a notable affinity for CC cream.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cashier profile in Germany.

Audience size
238K
in Germany
Gender
51.4%♀
48.6% male
Age
32.4
average years
Country rank
#20292
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cashier fans

51.4% are female, 48.6% are male, average age 32.4.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Cashier audience in Germany
MetricValue
Female51.4%
Male48.6%
Average age32.4
Estimated audience size238,273
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Cashier audience in Germany
Age bracketShare%
16-1940%
20-2918%
30-3917%
40-4917%
50+8%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Cashier audience comes from Germany.

Worldwide audience distribution share by country for Cashier
CountryShare
United States32.2%
Japan15.5%
Germany14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cashier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cashier fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~10K1.23×
02Nordrhein-Westfalen~60K1.17×
03Saarland~3K1.15×
04Thüringen~7K1.09×
05Sachsen-Anhalt~7K1.08×
06Brandenburg~8K1.07×
07Bayern~40K1.00×
08Rheinland-Pfalz~10K1.00×
09Mecklenburg-Vorpommern~4K0.97×
10Berlin~10K0.96×
11Baden-Württemberg~30K0.94×
12Niedersachsen~20K0.92×
13Hessen~20K0.91×
14Hamburg~5K0.90×
15Schleswig-Holstein~8K0.88×
16Bremen~2K0.88×
Fig. 06

Affinity by region

Affinity by region — Cashier, Germany
0.88×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cashier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cashier audience
#·InterestCategoryAffinity×
01CC creamBeauty & Wellness117.48×
02Platform shoeFashion & Accessoires30.55×
03ConcealerBeauty & Wellness22.63×
04Powdered milkKids & Family20.53×
05SashimiFood & Beverages17.33×
06Air purifierHome & Garden16.78×
07Weight WatchersFood & Beverages14.85×
08Anti-aging creamBeauty & Wellness12.47×
09DermatologyBeauty & Wellness9.73×
10Plus-size clothingFashion & Accessoires9.24×
11Flip-flopsFashion & Accessoires9.16×
12Diet foodFood & Beverages7.64×
13BirkenstockFashion & Accessoires6.89×
14RTL aktuellMovies & TV6.20×
15Lawn mowerHome & Garden6.09×
16Child careKids & Family5.48×
17Terraced houseHome & Garden3.93×
18Garden centreHome & Garden3.43×
19Indeed.comBusiness & Career2.89×
20Do it yourself (DIY)Home & Garden1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cashier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cashier audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.92×
Family OrientationCONSERVATISM2.40×
SustainabilityBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cashier audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.72×
Price SensitivityPREMIUM0.75×
IndividualismJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cashier have in Germany?

Cashier has an estimated audience of 238,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cashier fans?

51.4% of Cashier fans are female, 48.6% are male, with an average age of 32.4 years.

03

Which brands do Cashier fans like most?

Cashier fans show strongest brand affinity for CC cream (117.48×), Concealer (22.63×), and Powdered milk (20.53×) over the country average.

04

Where do Cashier fans live in Germany?

Cashier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cashier fans also like?

Beyond Cashier itself, the audience over-indexes on Concealer (22.63×), Powdered milk (20.53×), Anti-aging cream (12.47×), and Weight Watchers (14.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Cashier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cashier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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