Sashimi Audience in Germany
Sashimi has an estimated audience of 227,786 people in Germany. 58.1% are female, 41.9% are male, average age 34.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Japanese cuisine, Crimea, Cutting board, Salmon, Seafood restaurant.
The average Sashimi fan in Germany is 34.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Japanese cuisine, Crimea, Cutting board, with strongest over-indexing on Japanese cuisine (9.29× the country average). Demographically, the Sashimi audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Sashimi fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 34.8 |
| Estimated audience size | 227,786 |
Audience persona
The typical Sashimi fan in Germany is more female, around 34.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Japanese cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 51,523 | 1.41× |
| Baden-Württemberg | 34,152 | 1.1× |
| Nordrhein-Westfalen | 31,388 | 0.63× |
| Hessen | 23,719 | 1.37× |
| Niedersachsen | 19,648 | 0.89× |
| Sachsen | 14,067 | 1.26× |
| Berlin | 12,286 | 1.21× |
| Rheinland-Pfalz | 11,189 | 0.98× |
| Hamburg | 8,245 | 1.6× |
| Schleswig-Holstein | 7,896 | 0.97× |
| Brandenburg | 5,210 | 0.74× |
| Sachsen-Anhalt | 4,937 | 0.84× |
| Thüringen | 3,994 | 0.69× |
| Mecklenburg-Vorpommern | 2,687 | 0.62× |
| Saarland | 2,411 | 0.86× |
| Bremen | 1,665 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Japanese cuisine | 9.29× | Food & Beverages |
| Crimea | 11.5× | Travel & Leisure |
| Cutting board | 13.17× | Home & Garden |
| Salmon | 11.54× | Food & Beverages |
| Seafood restaurant | 30.58× | Food & Beverages |
| Sushi | 6× | Food & Beverages |
| Ubereats | 8.06× | Food & Beverages |
| Alfons Schuhbeck | 6.16× | Food & Beverages |
| Food and drink | 1.55× | Food & Beverages |
| Costume | 6.19× | Fashion & Accessoires |
| Cutlery | 8.49× | Home & Garden |
| Business and industry | 1.5× | Business & Career |
| Pocahontas (1995 film) | 11.24× | Movies & TV |
| Ukrainian language | 7.35× | Politics & Society |
| Cashier | 17.33× | Business & Career |
| Ukraine national football team | 11.12× | Sports |
| Knife sharpening | 23.97× | Home & Garden |
| Ukraine | 3.35× | Travel & Leisure |
| Russian pop | 13.43× | Music & Radio |
| Meduza | 13.93× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.91 |
| Indulgence | JOY | 1.76 |
| Design Affinity | PREMIUM | 1.64 |
| Convenience Orientation | PREMIUM | 1.62 |
| Pet Ownership | JOY | 1.61 |
| Sports Activity | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.2% |
| Italy | 6.6% |
| United States | 6.4% |
See Sashimi audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Sashimi have in Germany?
Sashimi has an estimated audience of 227,786 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Sashimi fans?
58.1% of Sashimi fans are female, 41.9% are male, with an average age of 34.8 years.
Which brands do Sashimi fans like most?
Sashimi fans show strongest brand affinity for Japanese cuisine (9.29×), Crimea (11.5×), and Cutting board (13.17×) over the country average.
Where do Sashimi fans live in Germany?
Sashimi fans in Germany are most concentrated in Bayern (reach 51,523), Baden-Württemberg (reach 34,152), and Nordrhein-Westfalen (reach 31,388). These three regions account for the largest share of the active audience.
What other brands do Sashimi fans also like?
Beyond Sashimi itself, the audience over-indexes on Crimea (11.5×), Cutting board (13.17×), Salmon (11.54×), and Seafood restaurant (30.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sashimi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.