Rascasse Audience Intelligence

Russian pop Audience in Germany

A data profile of the people who buy, follow and care about Russian pop in Germany — modelled from more than twelve digital signal sources. Russian pop has an estimated audience of 362,027 people in Germany.

#219among Musical genre in Germany#5586among Topic in Germany#1861in Music & Radio

The average Russian pop fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cantopop, Master's degree, Robert De Niro, with strongest over-indexing on Cantopop (42.23× the country average).

Demographically, the Russian pop audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Russian pop fan in Germany is more female, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Cantopop.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Russian pop profile in Germany.

Audience size
362K
in Germany
Gender
66.2%♀
33.8% male
Age
38.5
average years
Country rank
#15153
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Russian pop fans

66.2% are female, 33.8% are male, average age 38.5.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Russian pop audience in Germany
MetricValue
Female66.2%
Male33.8%
Average age38.5
Estimated audience size362,027
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Russian pop audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3926%
40-4922%
50+14%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Russian pop audience comes from Germany.

Worldwide audience distribution share by country for Russian pop
CountryShare
United States15.7%
Italy6.7%
France4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Russian pop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Russian pop fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.45×
02Saarland~5K1.23×
03Mecklenburg-Vorpommern~8K1.10×
04Thüringen~10K1.08×
05Sachsen-Anhalt~10K1.07×
06Brandenburg~10K0.99×
07Rheinland-Pfalz~20K0.96×
08Hamburg~8K0.96×
09Schleswig-Holstein~10K0.95×
10Sachsen~20K0.92×
11Berlin~10K0.90×
12Niedersachsen~30K0.87×
13Hessen~20K0.86×
14Bayern~50K0.85×
15Baden-Württemberg~40K0.82×
16Nordrhein-Westfalen~60K0.77×
Fig. 06

Affinity by region

Affinity by region — Russian pop, Germany
0.77×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Russian pop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Russian pop audience
#·InterestCategoryAffinity×
01CantopopMusic & Radio42.23×
02Thai pop musicMusic & Radio35.84×
03There Will Be BloodMovies & TV21.94×
04ChandelierHome & Garden19.98×
05Lada NivaCars & Mobility19.35×
06State schoolKids & Family18.52×
07Albania national football teamSports13.70×
08Robert De NiroMovies & TV12.19×
09Window blindHome & Garden9.76×
10Dacia DusterCars & Mobility9.09×
11Love & SexKids & Family8.41×
12Textile industryFashion & Accessoires8.40×
13Master's degreeBusiness & Career6.92×
14BlanketHome & Garden6.87×
15Kitchen utensilHome & Garden6.56×
16CostumeFashion & Accessoires6.41×
17Megan FoxMovies & TV5.93×
18EmbroideryHome & Garden5.62×
19KosovoTravel & Leisure5.47×
20HousekeepingTravel & Leisure5.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Russian pop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Russian pop audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.27×
IndulgenceJOY1.93×
Urban LifestyleOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Russian pop audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Sports ActivityPOWER0.74×
Price SensitivityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Russian pop have in Germany?

Russian pop has an estimated audience of 362,027 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Russian pop fans?

66.2% of Russian pop fans are female, 33.8% are male, with an average age of 38.5 years.

03

Which brands do Russian pop fans like most?

Russian pop fans show strongest brand affinity for Cantopop (42.23×), Master's degree (6.92×), and Robert De Niro (12.19×) over the country average.

04

Where do Russian pop fans live in Germany?

Russian pop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Russian pop fans also like?

Beyond Russian pop itself, the audience over-indexes on Master's degree (6.92×), Robert De Niro (12.19×), Love & Sex (8.41×), and Chandelier (19.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Russian pop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Russian pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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