Russian pop Audience in Germany
Russian pop has an estimated audience of 362,027 people in Germany. 66.2% are female, 33.8% are male, average age 38.5. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: State school, Love & Sex, Window blind, Lada Niva, Dacia Duster.
The average Russian pop fan in Germany is 38.5 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include State school, Love & Sex, Window blind, with strongest over-indexing on State school (33.33× the country average). Demographically, the Russian pop audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Russian pop fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 38.5 |
| Estimated audience size | 362,027 |
Audience persona
The typical Russian pop fan in Germany is more female, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for State school.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 22,581 | 0.46× |
| Nordrhein-Westfalen | 21,250 | 0.27× |
| Rheinland-Pfalz | 14,921 | 0.82× |
| Thüringen | 13,191 | 1.43× |
| Niedersachsen | 13,183 | 0.37× |
| Sachsen-Anhalt | 12,811 | 1.37× |
| Bayern | 10,922 | 0.19× |
| Brandenburg | 10,841 | 0.97× |
| Mecklenburg-Vorpommern | 10,778 | 1.56× |
| Bremen | 10,651 | 3.44× |
| Saarland | 10,018 | 2.25× |
| Hessen | 9,881 | 0.36× |
| Sachsen | 9,738 | 0.55× |
| Schleswig-Holstein | 9,585 | 0.74× |
| Berlin | 6,861 | 0.42× |
| Hamburg | 6,607 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| State school | 33.33× | Kids & Family |
| Love & Sex | 10.14× | Kids & Family |
| Window blind | 11.66× | Home & Garden |
| Lada Niva | 28.32× | Cars & Mobility |
| Dacia Duster | 11.63× | Cars & Mobility |
| There Will Be Blood | 27.35× | Movies & TV |
| Thai pop music | 47.66× | Music & Radio |
| Tagesschau | 2.59× | Movies & TV |
| Chandelier | 18.11× | Home & Garden |
| Cervical vertebrae | 25.57× | Health |
| Robert De Niro | 8.09× | Movies & TV |
| Toy store | 19.16× | Kids & Family |
| Textile industry | 6.69× | Fashion & Accessoires |
| Flowering plant | 4.08× | Home & Garden |
| Sashimi | 17.45× | Food & Beverages |
| Apartment hotel | 5.06× | Travel & Leisure |
| High school | 3.58× | Business & Career |
| Blanket | 5.65× | Home & Garden |
| BMW X1 | 7.03× | Cars & Mobility |
| Pets | 1.52× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.8 |
| Indulgence | JOY | 1.71 |
| Urban Lifestyle | OPEN | 1.64 |
| Travelling | THRILL | 1.42 |
| Pet Ownership | JOY | 1.4 |
| Mindfulness | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 6.7% |
| France | 4.9% |
See Russian pop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Russian pop have in Germany?
Russian pop has an estimated audience of 362,027 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Russian pop fans?
66.2% of Russian pop fans are female, 33.8% are male, with an average age of 38.5 years.
Which brands do Russian pop fans like most?
Russian pop fans show strongest brand affinity for State school (33.33×), Love & Sex (10.14×), and Window blind (11.66×) over the country average.
Where do Russian pop fans live in Germany?
Russian pop fans in Germany are most concentrated in Baden-Württemberg (reach 22,581), Nordrhein-Westfalen (reach 21,250), and Rheinland-Pfalz (reach 14,921). These three regions account for the largest share of the active audience.
What other brands do Russian pop fans also like?
Beyond Russian pop itself, the audience over-indexes on Love & Sex (10.14×), Window blind (11.66×), Lada Niva (28.32×), and Dacia Duster (11.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Russian pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.