Housekeeping Audience in Germany
Housekeeping has an estimated audience of 3,445,609 people in Germany. 61.5% are female, 38.5% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cleaning, Cleanliness, Spring cleaning, Secret Escapes, Carpet cleaning.
The average Housekeeping fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cleaning, Cleanliness, Spring cleaning, with strongest over-indexing on Cleaning (5.37× the country average). Demographically, the Housekeeping audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Video game
Demographics of Housekeeping fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.9 |
| Estimated audience size | 3,445,609 |
Audience persona
The typical Housekeeping fan in Germany is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Cleaning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 682,238 | 0.9× |
| Bayern | 553,282 | 1× |
| Baden-Württemberg | 424,397 | 0.9× |
| Niedersachsen | 338,466 | 1.01× |
| Hessen | 289,782 | 1.1× |
| Sachsen | 184,475 | 1.09× |
| Rheinland-Pfalz | 178,967 | 1.04× |
| Berlin | 164,291 | 1.07× |
| Schleswig-Holstein | 129,500 | 1.05× |
| Brandenburg | 102,693 | 0.96× |
| Mecklenburg-Vorpommern | 93,230 | 1.42× |
| Hamburg | 84,311 | 1.08× |
| Sachsen-Anhalt | 83,698 | 0.94× |
| Thüringen | 81,489 | 0.93× |
| Bremen | 26,544 | 0.9× |
| Saarland | 25,791 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleaning | 5.37× | Home & Garden |
| Cleanliness | 5.22× | Home & Garden |
| Spring cleaning | 6.78× | Home & Garden |
| Secret Escapes | 4.94× | Travel & Leisure |
| Carpet cleaning | 6.63× | Home & Garden |
| Primark | 2.28× | Shopping |
| Lidl | 1.66× | Shopping |
| Household goods | 4.38× | Home & Garden |
| IKEA | 1.59× | Home & Garden |
| COS | 3.46× | Shopping |
| Aldi | 1.59× | Shopping |
| JYSK | 2.28× | Home & Garden |
| H&M | 1.53× | Shopping |
| Russian language | 3.82× | Politics & Society |
| Wetter.com | 1.6× | Home & Garden |
| Aral AG | 1.58× | Cars & Mobility |
| Burger King | 1.68× | Food & Beverages |
| Rossmann | 1.5× | Shopping |
| Deichmann | 1.54× | Shopping |
| TK Maxx | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.33 |
| Family Orientation | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.23 |
| Pet Ownership | JOY | 1.23 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 10.5% |
| United Kingdom | 5.3% |
See Housekeeping audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Housekeeping have in Germany?
Housekeeping has an estimated audience of 3,445,609 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Housekeeping fans?
61.5% of Housekeeping fans are female, 38.5% are male, with an average age of 42.9 years.
Which brands do Housekeeping fans like most?
Housekeeping fans show strongest brand affinity for Cleaning (5.37×), Cleanliness (5.22×), and Spring cleaning (6.78×) over the country average.
Where do Housekeeping fans live in Germany?
Housekeeping fans in Germany are most concentrated in Nordrhein-Westfalen (reach 682,238), Bayern (reach 553,282), and Baden-Württemberg (reach 424,397). These three regions account for the largest share of the active audience.
What other brands do Housekeeping fans also like?
Beyond Housekeeping itself, the audience over-indexes on Cleanliness (5.22×), Spring cleaning (6.78×), Secret Escapes (4.94×), and Carpet cleaning (6.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Housekeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.