Rascasse Audience Intelligence

Housekeeping Audience in Germany

A data profile of the people who buy, follow and care about Housekeeping in Germany — modelled from more than twelve digital signal sources. Housekeeping has an estimated audience of 3,445,609 people in Germany.

#8among Video game in Germany#1099among Topic in Germany#143in Travel & Leisure

The average Housekeeping fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cleaning, Cleanliness, Spring cleaning, with strongest over-indexing on Cleaning (5.37× the country average).

Demographically, the Housekeeping audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Housekeeping fan in Germany is more female, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Cleaning.

Category: Travel & Leisure · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Housekeeping profile in Germany.

Audience size
3.4M
in Germany
Gender
61.5%♀
38.5% male
Age
42.9
average years
Country rank
#1784
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Housekeeping fans

61.5% are female, 38.5% are male, average age 42.9.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Housekeeping audience in Germany
MetricValue
Female61.5%
Male38.5%
Average age42.9
Estimated audience size3,445,609
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Housekeeping audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3922%
40-4926%
50+25%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Housekeeping audience comes from Germany.

Worldwide audience distribution share by country for Housekeeping
CountryShare
United States22.7%
Japan10.5%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Housekeeping audience in Germany is strongest.

Fig. 05

Top regions by affinity

Housekeeping fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~90K1.40×
02Sachsen~200K1.08×
03Hessen~300K1.07×
04Hamburg~80K1.05×
05Rheinland-Pfalz~200K1.04×
06Schleswig-Holstein~100K1.04×
07Berlin~200K1.02×
08Niedersachsen~300K0.98×
09Thüringen~90K0.98×
10Bayern~500K0.97×
11Sachsen-Anhalt~90K0.97×
12Bremen~30K0.97×
13Brandenburg~100K0.96×
14Baden-Württemberg~400K0.90×
15Nordrhein-Westfalen~700K0.89×
16Saarland~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Housekeeping, Germany
0.82×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Housekeeping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Housekeeping audience
#·InterestCategoryAffinity×
01Spring cleaningHome & Garden6.78×
02Carpet cleaningHome & Garden6.63×
03CleaningHome & Garden5.37×
04CleanlinessHome & Garden5.22×
05Secret EscapesTravel & Leisure4.94×
06Household goodsHome & Garden4.38×
07Commercial cleaningBusiness & Career4.07×
08Russian languagePolitics & Society3.82×
09COSShopping3.46×
10PrimarkShopping2.28×
11JYSKHome & Garden2.28×
12McDonald'sFood & Beverages1.80×
13Burger KingFood & Beverages1.68×
14LidlShopping1.66×
15IKEAHome & Garden1.59×
16AldiShopping1.59×
17DeichmannShopping1.54×
18H&MShopping1.53×
19TK MaxxShopping1.53×
20RossmannShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Housekeeping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Housekeeping audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.43×
Design AffinityPREMIUM1.30×
Luxury OrientationPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Housekeeping audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.93×
Early Adopter MentalityPOWER0.93×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Housekeeping have in Germany?

Housekeeping has an estimated audience of 3,445,609 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Housekeeping fans?

61.5% of Housekeeping fans are female, 38.5% are male, with an average age of 42.9 years.

03

Which brands do Housekeeping fans like most?

Housekeeping fans show strongest brand affinity for Cleaning (5.37×), Cleanliness (5.22×), and Spring cleaning (6.78×) over the country average.

04

Where do Housekeeping fans live in Germany?

Housekeeping fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Housekeeping fans also like?

Beyond Housekeeping itself, the audience over-indexes on Cleanliness (5.22×), Spring cleaning (6.78×), Secret Escapes (4.94×), and Carpet cleaning (6.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Housekeeping audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Housekeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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