Commercial cleaning Audience in Germany
Commercial cleaning has an estimated audience of 1,731,678 people in Germany. 52.3% are female, 47.7% are male, average age 45.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Self storage, Laundry detergent, Roomba, Alcoholic beverages, Amazon.com.
The average Commercial cleaning fan in Germany is 45.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Self storage, Laundry detergent, Roomba, with strongest over-indexing on Self storage (32.25× the country average). Demographically, the Commercial cleaning audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Commercial cleaning fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 45.0 |
| Estimated audience size | 1,731,678 |
Audience persona
The typical Commercial cleaning fan in Germany is balanced, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Self storage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 386,008 | 1.02× |
| Baden-Württemberg | 353,433 | 1.5× |
| Bayern | 330,218 | 1.19× |
| Niedersachsen | 176,794 | 1.05× |
| Hessen | 129,118 | 0.98× |
| Rheinland-Pfalz | 112,885 | 1.3× |
| Berlin | 74,589 | 0.96× |
| Schleswig-Holstein | 72,900 | 1.17× |
| Sachsen | 60,534 | 0.71× |
| Brandenburg | 53,115 | 0.99× |
| Hamburg | 37,501 | 0.96× |
| Sachsen-Anhalt | 31,978 | 0.71× |
| Thüringen | 29,775 | 0.67× |
| Saarland | 28,605 | 1.35× |
| Mecklenburg-Vorpommern | 19,307 | 0.58× |
| Bremen | 12,677 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self storage | 32.25× | Home & Garden |
| Laundry detergent | 18.96× | Home & Garden |
| Roomba | 36.77× | Technology & Electronics |
| Alcoholic beverages | 2.66× | Food & Beverages |
| Amazon.com | 2.55× | Shopping |
| Art Collecting | 9.01× | Arts & Culture |
| Starter home | 5.07× | Home & Garden |
| Hygiene | 3.55× | Beauty & Wellness |
| Home Appliances | 3.36× | Home & Garden |
| ImmoScout24 | 2.58× | Home & Garden |
| Online food ordering | 5.74× | Food & Beverages |
| Automobile repair shop | 4.23× | Cars & Mobility |
| Discount stores | 1.85× | Shopping |
| Dyson | 4.04× | Home & Garden |
| Family | 1.81× | Kids & Family |
| Self care | 3.06× | Health |
| Storm of Love | 3.25× | Movies & TV |
| Air purifier | 8.09× | Home & Garden |
| Tagesschau | 1.6× | Movies & TV |
| Plumbing | 3.6× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.91 |
| Price Sensitivity | PREMIUM | 1.66 |
| Early Adopter Mentality | POWER | 1.56 |
| Tradition | CONSERVATISM | 1.56 |
| Risk Appetite | THRILL | 1.5 |
| Patriotism | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| United Kingdom | 10.7% |
| Brazil | 5.9% |
See Commercial cleaning audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Commercial cleaning have in Germany?
Commercial cleaning has an estimated audience of 1,731,678 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Commercial cleaning fans?
52.3% of Commercial cleaning fans are female, 47.7% are male, with an average age of 45.0 years.
Which brands do Commercial cleaning fans like most?
Commercial cleaning fans show strongest brand affinity for Self storage (32.25×), Laundry detergent (18.96×), and Roomba (36.77×) over the country average.
Where do Commercial cleaning fans live in Germany?
Commercial cleaning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 386,008), Baden-Württemberg (reach 353,433), and Bayern (reach 330,218). These three regions account for the largest share of the active audience.
What other brands do Commercial cleaning fans also like?
Beyond Commercial cleaning itself, the audience over-indexes on Laundry detergent (18.96×), Roomba (36.77×), Alcoholic beverages (2.66×), and Amazon.com (2.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Commercial cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.