Rascasse Audience Intelligence

Commercial cleaning Audience in Germany

A data profile of the people who buy, follow and care about Commercial cleaning in Germany — modelled from more than twelve digital signal sources. Commercial cleaning has an estimated audience of 1,731,678 people in Germany.

#2170among Topic in Germany#364in Business & Career

The average Commercial cleaning fan in Germany is 45.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Self storage, Robotic vacuum cleaner, Automobile repair shop, with strongest over-indexing on Self storage (31.59× the country average).

Demographically, the Commercial cleaning audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Commercial cleaning fan in Germany is balanced, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Self storage.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Commercial cleaning profile in Germany.

Audience size
1.7M
in Germany
Gender
52.3%♀
47.7% male
Age
45.0
average years
Country rank
#3887
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Commercial cleaning fans

52.3% are female, 47.7% are male, average age 45.0.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Commercial cleaning audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age45.0
Estimated audience size1,731,678
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Commercial cleaning audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4926%
50+32%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Commercial cleaning audience comes from Germany.

Worldwide audience distribution share by country for Commercial cleaning
CountryShare
United States31.5%
United Kingdom10.7%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Commercial cleaning audience in Germany is strongest.

Fig. 05

Top regions by affinity

Commercial cleaning fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.39×
02Thüringen~60K1.27×
03Saarland~30K1.26×
04Rheinland-Pfalz~100K1.24×
05Schleswig-Holstein~70K1.19×
06Bayern~300K1.09×
07Niedersachsen~200K1.07×
08Hessen~100K1.06×
09Hamburg~40K1.00×
10Nordrhein-Westfalen~400K0.99×
11Brandenburg~50K0.96×
12Bremen~10K0.94×
13Berlin~70K0.92×
14Sachsen-Anhalt~40K0.80×
15Sachsen~60K0.76×
16Mecklenburg-Vorpommern~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Commercial cleaning, Germany
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Commercial cleaning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Commercial cleaning audience
#·InterestCategoryAffinity×
01Robotic vacuum cleanerHome & Garden31.82×
02Self storageHome & Garden31.59×
03RoombaTechnology & Electronics27.27×
04Air purifierHome & Garden14.46×
05Kitchen cabinetHome & Garden9.41×
06Laundry detergentHome & Garden9.19×
07Automobile repair shopCars & Mobility7.64×
08DishwasherHome & Garden6.87×
09Home automationTechnology & Electronics4.77×
10Online food orderingFood & Beverages4.67×
11RefrigeratorHome & Garden4.50×
12Tom CruiseMovies & TV4.45×
13DysonHome & Garden4.31×
14HousekeepingTravel & Leisure4.07×
15NatureHome & Garden2.78×
16Breaking newsMovies & TV2.43×
17FamilyKids & Family2.22×
18VacationsTravel & Leisure2.09×
19ImmoScout24Home & Garden1.99×
20GermanyTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Commercial cleaning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Commercial cleaning audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.14×
Risk AppetiteTHRILL1.54×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Commercial cleaning audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
CreativityOPEN0.68×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Commercial cleaning have in Germany?

Commercial cleaning has an estimated audience of 1,731,678 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Commercial cleaning fans?

52.3% of Commercial cleaning fans are female, 47.7% are male, with an average age of 45.0 years.

03

Which brands do Commercial cleaning fans like most?

Commercial cleaning fans show strongest brand affinity for Self storage (31.59×), Robotic vacuum cleaner (31.82×), and Automobile repair shop (7.64×) over the country average.

04

Where do Commercial cleaning fans live in Germany?

Commercial cleaning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Commercial cleaning fans also like?

Beyond Commercial cleaning itself, the audience over-indexes on Robotic vacuum cleaner (31.82×), Automobile repair shop (7.64×), Air purifier (14.46×), and Roomba (27.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Commercial cleaning audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Commercial cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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